introduction - ventell · web viewtrends in demographics – such as population, size, age &...
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Strategic Business Plan2013-2014
Introduction......................................................................3Background.......................................................................4Management Board & Staff................................................4Strategic Focus.................................................................4
Our Vision.....................................................................................4Our Mission Statement...................................................................4Our Values....................................................................................4
Strategic Goals..................................................................45-Year Objectives...........................................................................412 Month Objectives......................................................................4
SWOT Analysis..................................................................4PESTEL Analysis................................................................4
Political Factors.............................................................................4Economic Factors...........................................................................4Social Factors................................................................................4Technological Factors....................................................................4Environmental Factors...................................................................4Legal Factors.................................................................................4
Competitor Analysis..........................................................4Our Customers & Markets..................................................4Key Business Strategies....................................................4Balanced Score Card Framework........................................4
Financial.......................................................................................4Objectives.....................................................................................................4Measures.......................................................................................................4Targets..........................................................................................................4Initiatives......................................................................................................4
Customer......................................................................................4Objectives...................................................................................................4Measures.....................................................................................................4Targets........................................................................................................4Initiatives....................................................................................................4
Internal Business...........................................................................4Objectives...................................................................................................4Measures.....................................................................................................4Targets........................................................................................................4Initiatives....................................................................................................4
Learning & Growth.........................................................................4Objectives...................................................................................................4Measures.....................................................................................................4Targets........................................................................................................4Initiatives....................................................................................................4
Introduction
Background
Management Board & Staff
Strategic Focus
Our Vision
Our Mission Statement
Our Values
Strategic Goals
5-Year Objectives
12 Month Objectives
SWOT Analysis✪
Denotes areas to be worked on over next 12 months
Strengths Weaknesses Opportunities Threats
PESTEL Analysis
Political FactorsTax Policies, changes in trade restrictions & tariffs, stability of government etc.
Economic FactorsInterest rates, inflation rates, GDP, unemployment rates, levels of disposable income, general growth or decline of the economy.
Social FactorsTrends in demographics – such as population, size, age & ethnics mix. Cultural trends – such as attitudes towards obesity & consumer activism.
Technological FactorsChanges in the rates of new product development, increases in automation, advancements in service industry delivery etc.
Environmental FactorsNatural disasters, weather patterns etc.
Legal FactorsLaws involving issues such as employment, health & safety, discrimination and anti-trust etc.
Competitor Analysis
Our Customers & Markets
Markets
Pain Points
Key Business Strategies
Balanced Score Card Framework
FinancialTo success financially, how should we appear to our shareholders?
Objectives Measures Targets Initiatives
CustomerTo achieve our vision, how should we appear to our customers?
Objectives Measures Targets Initiatives
Internal BusinessTo satisfy our shareholders and customers, what business processes must we excel at?
Objectives Measures Targets Initiatives
Learning & GrowthTo achieve our vision, how will we sustain our ability to change & improve?
Objectives Measures Targets Initiatives