introduction to wizeline

Confidential - Do Not Distribute

HOW CAN WE IMPROVE YOUR

PRODUCT STRATEGY?

Fabien DuboeufPeter Moore

July 2015


CONTENTS

‣ Goals & Objectives‣ Challenges‣ Current Process Environment‣ Who Is Using Wizeline‣ Why Use Wizeline‣ How We Can Help


GOALS & OBJECTIVES

• Personal?

• Group level?

• Corporate Initiative?


CURRENT CHALLENGES

PRIORITIZATIONSPEED

ALIGNMENTROADMAP

PRODUCT COMPLEXITY

CHANGE MANAGEMENT

AUTOMATION

COST REDUCTION

TRANSPARENCYBACKLOG MANAGEMENT

INSTITUTIONAL MEMORY

RESOURCE ALLOCATION

MANUAL PROCESSES

EGO

GLOBAL COMPETITIONCHURN

DATA REUSE

VERSION CONTROL

STRATEGY

DECISION MAKINGDELIVERY SCHEDULE

TRIBAL KNOWLEDGE

RETENTION

REQUIREMENT GATHERING

MULTI-APP

INCREASE SALES

CREDIBILITY


HOW DO YOUR PROCESSES WORK TODAY?

Product Development &

Engineering

Sales, Marketing, Customer Success

ExecutiveLeadership

ProductMgmt


TYPICAL WORKFLOW OF INFORMATION

Product Developers

Usage

Feedback

Feedback

Problem to Solve

Enhancements

Bug Reports

Market Demand

Emails

Ticket Tracking

Marketing Automation

Data Export

Data Export

BacklogSpreadsheet

QA

Product Release

Emails

Data Export

Data Warehouse

Project Management

CRM

Cus

tom

erRelease Management

Marketing

Support

Cust. Success

Sales

Executives

Prod Mgmt

Product

Shared Files

WIZELINE’S VALUE

YOUR PROCESSSUPPORTED BY OUR TECHNOLOGY

TYPICAL PROCESS

PROCESS SIMPLIFIED

ManualInconsistent

SubjectiveLost Information

AutomatedRepeatableObjectiveFull Control


WHERE’S YOUR OPPORTUNITY?

Sales

Product Management

Product Development

Support Customer Success

Executives

MarketingFinance

Pro ServicesContractors

HR

Board


HOW WE DELIVER VALUE

Deliver Better Product to Market, Faster

Quantify Results

Iterate Quickly

Drive Strategic

Alignment

43

1 2


HOW WE DELIVER VALUE

Quantified Market Needs Faster Strategic Decisions Know & Show WHY

Confidential - Do Not DistributeConfidential - Do Not Distribute

WHAT IS PRODUCT TRACKER?

Feature Requests in Salesforce

Prioritization

Alert when features/release available

Product Tracker enables Salesforce to contribute product ideas and requests so your product team understands true customer needs and builds what customers love, faster.

Sales Product

$$$ Development


WIZELINE WORKFLOW OF INFORMATION

ORGANIZE

PRIORITIZE

DELIVER

OPTIMIZE

Executives EngineersSalesCustomer Success Support

Product Mgmt Marketing


WHY WORK WITH WIZELINE?

• Promote transparency & alignment• Reduce process bottlenecks• Deliver better products to market, faster

LEARN HOW YOU CAN:

Sales

Marketing

Executives

CustomerSuccessSupport

ProductDevelopment

ProductManagement

W I Z E L I N E . C O M



YAHOO!: AUTOMATING PRIORITIZATION

We’re confident that we’re making the right decisions in a fraction of the time, and we have clear justification for all of our critical product decisions just a click

away.

- Guy YalifVP of Marketing

at Yahoo!

“

BrightRoll, a division of Yahoo!, operates across 9 global locations, and powers digital video advertising for the world’s top advertisers. The company builds software that automates and improves digital video advertising globally.

Team

Challenges• Great approach to prioritization, but needed the technology to make it work• Too much time and effort - 60 hours to collect, full week to consolidate info• Slow, subjective decisions due to overabundance of factors to consider

Solution• Wizeline intelligence layer for algorithm-driven feedback & priority capture• Aggregation of all relevant data in one place, available to all stakeholders• Prompt feedback to requesters & stakeholders when decisions are made

Impact• Intelligence layer brings speed, traceability, and credibility for all decisions• 2-3 week process reduced to under 1 week• Since acquisition by Yahoo!, Wizeline usage has quadrupled and process still effective

at scale across more contributors, teams, and decision makers

ProductBrightRoll offers the industry’s leading programmatic video solutions, including a demand side platform and marketplace, helping advertisers and publishers grow their businesses and connect with consumers.

”


Challenges for

SIMPLIFYING COMPLEX PORTFOLIO MANAGEMENT

Poor communication across the portfolio

Inefficient use of shared resources

No standard measure for decision & success factors

Lack of visibility into portfolio business plans


SOLU

TIO

N

• Established Wizeline as single source of product truth• Enabled real-time visibility into portfolio business

projects• Identified opportunities to share resources optimally

across businesses• Driving speed, traceability, and accountability for all

product decisions & plans

SIMPLIFYING COMPLEX PORTFOLIO MANAGEMENT

Accelerated pace of innovationReduced duplicate efforts

IMPA

CT

Wizeline delivers critical business insights into our

product development process. We’ve been able to

significantly reduce the time required to define effective

product strategies and accelerate the pace of

innovation.

- Aashish ChandaranaSVP of Business Operations

at News Corp

“

”

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