Download - Introduction to Wizeline
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HOW CAN WE IMPROVE YOUR
PRODUCT STRATEGY?
Fabien DuboeufPeter Moore
July 2015
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CONTENTS
‣ Goals & Objectives‣ Challenges‣ Current Process Environment‣ Who Is Using Wizeline‣ Why Use Wizeline‣ How We Can Help
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GOALS & OBJECTIVES
• Personal?
• Group level?
• Corporate Initiative?
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CURRENT CHALLENGES
PRIORITIZATIONSPEED
ALIGNMENTROADMAP
PRODUCT COMPLEXITY
CHANGE MANAGEMENT
AUTOMATION
COST REDUCTION
TRANSPARENCYBACKLOG MANAGEMENT
INSTITUTIONAL MEMORY
RESOURCE ALLOCATION
MANUAL PROCESSES
EGO
GLOBAL COMPETITIONCHURN
DATA REUSE
VERSION CONTROL
STRATEGY
DECISION MAKINGDELIVERY SCHEDULE
TRIBAL KNOWLEDGE
RETENTION
REQUIREMENT GATHERING
MULTI-APP
INCREASE SALES
CREDIBILITY
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HOW DO YOUR PROCESSES WORK TODAY?
Product Development &
Engineering
Sales, Marketing, Customer Success
ExecutiveLeadership
ProductMgmt
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TYPICAL WORKFLOW OF INFORMATION
Product Developers
Usage
Feedback
Feedback
Problem to Solve
Enhancements
Bug Reports
Market Demand
Emails
Ticket Tracking
Marketing Automation
Data Export
Data Export
BacklogSpreadsheet
QA
Product Release
Emails
Data Export
Data Warehouse
Project Management
CRM
Cus
tom
erRelease Management
Marketing
Support
Cust. Success
Sales
Executives
Prod Mgmt
Product
Shared Files
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WIZELINE’S VALUE
YOUR PROCESSSUPPORTED BY OUR TECHNOLOGY
TYPICAL PROCESS
PROCESS SIMPLIFIED
ManualInconsistent
SubjectiveLost Information
AutomatedRepeatableObjectiveFull Control
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WHERE’S YOUR OPPORTUNITY?
Sales
Product Management
Product Development
Support Customer Success
Executives
MarketingFinance
Pro ServicesContractors
HR
Board
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HOW WE DELIVER VALUE
Deliver Better Product to Market, Faster
Quantify Results
Iterate Quickly
Drive Strategic
Alignment
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HOW WE DELIVER VALUE
Quantified Market Needs Faster Strategic Decisions Know & Show WHY
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WHAT IS PRODUCT TRACKER?
Feature Requests in Salesforce
Prioritization
Alert when features/release available
Product Tracker enables Salesforce to contribute product ideas and requests so your product team understands true customer needs and builds what customers love, faster.
Sales Product
$$$ Development
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WIZELINE WORKFLOW OF INFORMATION
ORGANIZE
PRIORITIZE
DELIVER
OPTIMIZE
Executives EngineersSalesCustomer Success Support
Product Mgmt Marketing
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WHY WORK WITH WIZELINE?
• Promote transparency & alignment• Reduce process bottlenecks• Deliver better products to market, faster
LEARN HOW YOU CAN:
Sales
Marketing
Executives
CustomerSuccessSupport
ProductDevelopment
ProductManagement
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W I Z E L I N E . C O M
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YAHOO!: AUTOMATING PRIORITIZATION
We’re confident that we’re making the right decisions in a fraction of the time, and we have clear justification for all of our critical product decisions just a click
away.
- Guy YalifVP of Marketing
at Yahoo!
“
BrightRoll, a division of Yahoo!, operates across 9 global locations, and powers digital video advertising for the world’s top advertisers. The company builds software that automates and improves digital video advertising globally.
Team
Challenges• Great approach to prioritization, but needed the technology to make it work• Too much time and effort - 60 hours to collect, full week to consolidate info• Slow, subjective decisions due to overabundance of factors to consider
Solution• Wizeline intelligence layer for algorithm-driven feedback & priority capture• Aggregation of all relevant data in one place, available to all stakeholders• Prompt feedback to requesters & stakeholders when decisions are made
Impact• Intelligence layer brings speed, traceability, and credibility for all decisions• 2-3 week process reduced to under 1 week• Since acquisition by Yahoo!, Wizeline usage has quadrupled and process still effective
at scale across more contributors, teams, and decision makers
ProductBrightRoll offers the industry’s leading programmatic video solutions, including a demand side platform and marketplace, helping advertisers and publishers grow their businesses and connect with consumers.
”
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Challenges for
SIMPLIFYING COMPLEX PORTFOLIO MANAGEMENT
Poor communication across the portfolio
Inefficient use of shared resources
No standard measure for decision & success factors
Lack of visibility into portfolio business plans
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SOLU
TIO
N
• Established Wizeline as single source of product truth• Enabled real-time visibility into portfolio business
projects• Identified opportunities to share resources optimally
across businesses• Driving speed, traceability, and accountability for all
product decisions & plans
SIMPLIFYING COMPLEX PORTFOLIO MANAGEMENT
Accelerated pace of innovationReduced duplicate efforts
IMPA
CT
Wizeline delivers critical business insights into our
product development process. We’ve been able to
significantly reduce the time required to define effective
product strategies and accelerate the pace of
innovation.
- Aashish ChandaranaSVP of Business Operations
at News Corp
“
”