introduction to social media for professionals
DESCRIPTION
A presentation I often use when I'm introducing Financial Advisors to social mediaTRANSCRIPT
Simon J. RyanBusiness Marketing Specialist@simonjryan
AN INTRODUCTION TO SOCIAL MEDIA FOR FINANCIAL ADVISORS
LandscapePost-consumerism
Changing attitudes to retirementContinued distrust of financial institutions
Growing use of informal advice sourcesImportance of stability as a recommendation driver
There are no gurusin
Social Media
Consider social media through the historical
lens of Internet or mobile phone
adoption adoption
Consider social media for
Listening
Researching
Sharing
Networking
Collaborating
Acquiring/Retaining Clients
Hiring
Feeding the media
If you don’t, your competitors will
It is essentially an online representation of what happens in the real world
What we do online stays online
The big numbers aren’t the story
Your brand and your customer’s experience
are blending
Business and personal personas are merging
Ownership of social media is shared throughout your
business
Don’t wait to measure. But what do you measure anyway?
Step 1
Assess your customers social activities
Step 2
Decide what you want to achieve
Step 3
Develop your approach by planning content and the
relationship you want to have
Step 4
Plan and build your pages and groups
Step 5
Monitor and measure.
Engage with those that engage you and act on what you are learning
Remember the Consumer BackdropPost-consumerism
Changing attitudes to retirementContinued distrust of financial institutions
Growing use of informal advice sourcesImportance of stability as a recommendation driver
