introduction to social media for financial professionals
DESCRIPTION
This deck is part of a webinar. In that webinar ( http://www.youtube.com/watch?v=1P36ZBPXS6Q ), we discuss how social media relates to your registered rep or financial advising business and how you can best utilize AdvisorDeck’s social media features to build your online presence and engage with potential customers as a financial professional. Topics covered include: - Benefits to setting up social media network accounts - Why linking social networks to AdvisorDeck benefits you - How to add social networks to AdvisorDeck - How to schedule a blog/social media campaign - Cultural differences between Twitter, Facebook and LinkedIn - Sample recommended social media schedule - FINRA compliance issues to consider Recently added AdvisorDeck social media features will also be covered: - Ability to post to individual social media networks without updating your blog - View a record of all posts published by all members of the team - Posts Overview now includes posts to a single social network by a particular individual We discuss functionality, sample use cases and more! Whether you’re a complete novice or just recently diving into the wonderful world of social media, this webinar is for you.TRANSCRIPT
Introduction to Social Media
Christine Luc
Marketing Specialist
August 8, 2012
Who we are
San Francisco Principals
Backing and Industry Leadership
DerrickDevelopment Lead
ChristineMarketing Lead
CameronCo-Founder/Principal
Wade DokkenCo-Founder, WealthVest MarketingFmr. CEO American Skandia
Lincoln CollinsCo-Founder, WealthVest MarketingFmr. CEO The Hartford Europe
Why should I set up a social media account for my business?
Demographics using social media:
• 55% of Americans 45-54 have a profile on a social networking site
• 5 million high-net-worth investors use social media to research financial decisions
Did you know?• Out of 901 million active users as of March 2012, women
age 55-65 are one of the fastest growing segments on Facebook
Why you should have a Facebook account if you don’t:• Facebook allows you to connect with your current client
base with anecdotes such as pictures and video sprinkled with relevant industry updates that keep them involved in your business.
Did you know?• 60% of surveyed financial advisors have used LinkedIn to
gain new clients
Why you should have a LinkedIn account if you don’t:• You can post your full credentials in your profile and
establish yourself as an industry authority in LinkedIn group discussions
Did you know?• 76% of Twitter users are active tweeters.
Why you should have a Twitter account if you don’t:• Twitter helps you reach out to potential clients in a casual
and public setting• It’s easy to curate articles and brand yourself as an expert
in your field
Maintaining social media accounts for your business allows more brand control in Google search results.
How to manage all of these accounts at once?
Publish Content Once, Everywhere
Messaging Control
Messaging Control• Facebook
• posting to timeline• link sharing to timeline• photo upload to album
• Twitter• posting update • link sharing with Twitter partners• photo upload to Twitter
• LinkedIn• posting update• link sharing to timeline
• Blog• post original or third party content to search-friendly blog• link sharing of personal blog post (automatic)
WALKTHROUGHThe nitty gritty for how to set up social account links. It’s really quite easy.
What’s the difference between Facebook, LinkedIn, and Twitter?
Tips for Businesses:• Highly recommended to make a fan page of your
business to keep it separate from your personal Facebook account.• This way, clients old and new can keep up with your business
without giving up their privacy.
• At best, you can update everyday or once every few days.
Tips for Businesses:• Can update 5 times a day or more and it’s completely
acceptable.• Follow experts in your field.• Use hashtags (keywords or labels tagged with a # before
the term) to widen your audience for a particular tweet.
Tips for Businesses:• Post business-related updates only.• There are discussion groups that you can participate in• Be sure to have your full resume available on your profile
page, with credentials listed.
Social media schedule recommendation for busy financial advisors:
- 1 tweet per weekday- Update Facebook twice a week- Update LinkedIn once a week
CONTROL & COMPLIANCECameron Nordholm
Co-founder / Principal
User Content Analysis
• Pre Review• Static web posts of
business or ambiguous nature
• Social profiles• Business-related status
updates• Status updates where a
meta element contains business related information
• Post Review• Static web posts of
entirely non-business nature
• Status updates of a non-business nature
• Status updates without meta elements
FINRA Notice 10-06, FINRA Notice 11-39, FINRA Notice 12-29
Roadmap• Compliance Engine: Built-in moderation for small B-Ds
• Accepting partners on complimentary basis
• Content Library • Pre-approved library and in house library• FINRA-compliant articles, calculators, quizzes
• More In Social Media
Q&A
SUBSCRIBINGContact WealthVest at wealthvest.com or 1-877-595-9325
You can also sign up directly at
http://advisordeck.com/signup/