Vince BlackhamDirector of Social Media

Social Media

What We’ll be Covering

• Social media types• Benefits of each• Reaching large audience• Hundreds of millions of users• Easy to start & manage• ROI from social

Why Social Media?

Where Social Media is Going

What Social Media Sites?

Types of Social Media

Benefits of Twitter

• Managing your brand and building a network of followers

• Great way of interacting and engaging with direct and potential customers within your demographic

• Profiles can easily rank for your business name, preventing negative results in the engines from showing

Branding Benefits

Viral Marketing

Benefits of Viral Marketing

• Reaching the “front page” of these sites will expose your brand to thousands of visitors

• Due to amount of exposure, large amounts of natural links will also be acquired, thus benefiting your SEO efforts

• Also increases the “authority” of your site, making it easier to rank for your keywords

Twitter

• “Blogging for people with ADD”

• 140 characters + Images & Video

• Brand management tool

• Ranking factors for business name

• Direct engagement with followers

• ROI measurement

Twitter in Action

Workshop Link

Twitter for Larger Businesses

Twitter in Action

positive

reactions

Twitter for Larger Businesses

• Larger companies can use it to spot trends in their business name or product

• Direct engagement with customers makes you a more personable brand

• Helps you in testing, evaluating and improving your product and/or service

Twitter for E-Commerce

Twitter Contests

Twitter ROI

• Increased number of Twitter followers, which equates to increased amount of influence

• Follower participation

• Qualified traffic

• Brand exposure

• Unique links

Facebook in Action

Facebook Benefits

• Brand Management

• Preventative SEO

• Deeper engagement with “Fans”

• Easy to measure progress & ROI

Facebook for Larger Businesses

Facebook for E-Commerce

Facebook Contests for E-Commerce

Give them what they want!

Facebook Ads

• Connect with over 400 million active Facebook users

• Location, location, location!

• Specific demographics (Gender, Age, Education, Relationship, etc.)

LinkedIn

LinkedIn Business Profiles

LinkedIn

• Over 35 million business professionals

• Allows you to build a powerful network

) Colleagues

) Clients

) Local business owners

) Niche industry leaders

LinkedIn Pages per Visitor

Avg. Visitor LinkedIn Facebook Twitter0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Linked in Avg. Time on Site

Avg. Visitor LinkedIn Facebook Twitter0:00

0:28

0:57

1:26

1:55

2:24

2:52

3:21

3:50

LinkedIn Conversion Rate

Avg. Visitor LinkedIn Facebook Twitter0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

Viral Marketing Basics

• Get a blog!

• Start to use it and update regularly

• Promote via Twitter & Facebook

• Integrate your social profiles on your blog

Starting Off Right

• Start with a more focused social news site related to your industry

• Google “Social News Sites”

• Why the focus?

) Easier to promote, even with new accounts

) Focused user base and demographic

) Better chance of being seen

Blog Power

Sphinn

• Over 1,000 unique visitors on 1st day• Large number of tweets and re-tweets • Generated 2 new leads• Over 1,400 links!!

StumbleUpon

• Sign Up

• Download the toolbar

• Promote yours and others’ stories

StumbleUpon Ads

5 Cents/Visitor!

Major Viral Promotion

Choose a Popular Format

• Top 10 Lists

Choose a Popular Format

• Comparison posts

Choose a Popular Format

• How-To’s

Viral Marketing

• 230 Comments on the post

• Over 600 Comments on Digg

• Over 1,100 links to this post alone!

• Ranks for several “paycheck” related keywords with minimal SEO doneto it

Getting Social with Yelp

Location-Based Marketing

Why Foursquare?

• Word-of-mouth marketing

• Customer loyalty and rewards

• Recommendations from your best customers

Give Rewards to Regulars

Use Twitter to Promote

Location-Based Marketing

Ideas:

• Encourage customers to come back (former Mayors, etc)

• Create activities on slow nights

• Connect with newcomers to encourage return visits

• Connect with local businesses for discounts to users who purchase your service (for those without a location)

Social Media Challenges

Social Media Metrics

• Install Statistical Trackers in your Website―Google Analytics―BLVDStatus.com―CrazyEgg.com

• Analyze Traffic on a Daily & Weekly Basis

• Interact with your followers to gain better perspective

Simple Solutions

• Contact me for a free social media consultation―Analysis of current social profiles―Recommendations for better ROI―Help in getting started and maximizing efforts

• Contact vince@seo.com

Free Social Media Consultation

Q&A