Download - Introduction to Social Media for Businesses
Vince BlackhamDirector of Social Media
Social Media
What We’ll be Covering
• Social media types• Benefits of each• Reaching large audience• Hundreds of millions of users• Easy to start & manage• ROI from social
Why Social Media?
Where Social Media is Going
What Social Media Sites?
Types of Social Media
Benefits of Twitter
• Managing your brand and building a network of followers
• Great way of interacting and engaging with direct and potential customers within your demographic
• Profiles can easily rank for your business name, preventing negative results in the engines from showing
Branding Benefits
Viral Marketing
Benefits of Viral Marketing
• Reaching the “front page” of these sites will expose your brand to thousands of visitors
• Due to amount of exposure, large amounts of natural links will also be acquired, thus benefiting your SEO efforts
• Also increases the “authority” of your site, making it easier to rank for your keywords
• “Blogging for people with ADD”
• 140 characters + Images & Video
• Brand management tool
• Ranking factors for business name
• Direct engagement with followers
• ROI measurement
Twitter in Action
Workshop Link
Twitter for Larger Businesses
Twitter in Action
positive
reactions
Twitter for Larger Businesses
• Larger companies can use it to spot trends in their business name or product
• Direct engagement with customers makes you a more personable brand
• Helps you in testing, evaluating and improving your product and/or service
Twitter for E-Commerce
Twitter Contests
Twitter ROI
• Increased number of Twitter followers, which equates to increased amount of influence
• Follower participation
• Qualified traffic
• Brand exposure
• Unique links
Facebook in Action
Facebook Benefits
• Brand Management
• Preventative SEO
• Deeper engagement with “Fans”
• Easy to measure progress & ROI
Facebook for Larger Businesses
Facebook for E-Commerce
Facebook Contests for E-Commerce
Give them what they want!
Facebook Ads
• Connect with over 400 million active Facebook users
• Location, location, location!
• Specific demographics (Gender, Age, Education, Relationship, etc.)
LinkedIn Business Profiles
• Over 35 million business professionals
• Allows you to build a powerful network
) Colleagues
) Clients
) Local business owners
) Niche industry leaders
LinkedIn Pages per Visitor
Avg. Visitor LinkedIn Facebook Twitter0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Linked in Avg. Time on Site
Avg. Visitor LinkedIn Facebook Twitter0:00
0:28
0:57
1:26
1:55
2:24
2:52
3:21
3:50
LinkedIn Conversion Rate
Avg. Visitor LinkedIn Facebook Twitter0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
Viral Marketing Basics
• Get a blog!
• Start to use it and update regularly
• Promote via Twitter & Facebook
• Integrate your social profiles on your blog
Starting Off Right
• Start with a more focused social news site related to your industry
• Google “Social News Sites”
• Why the focus?
) Easier to promote, even with new accounts
) Focused user base and demographic
) Better chance of being seen
Blog Power
Sphinn
• Over 1,000 unique visitors on 1st day• Large number of tweets and re-tweets • Generated 2 new leads• Over 1,400 links!!
StumbleUpon
• Sign Up
• Download the toolbar
• Promote yours and others’ stories
StumbleUpon Ads
5 Cents/Visitor!
Major Viral Promotion
Choose a Popular Format
• Top 10 Lists
Choose a Popular Format
• Comparison posts
Choose a Popular Format
• How-To’s
Viral Marketing
• 230 Comments on the post
• Over 600 Comments on Digg
• Over 1,100 links to this post alone!
• Ranks for several “paycheck” related keywords with minimal SEO doneto it
Getting Social with Yelp
Location-Based Marketing
Why Foursquare?
• Word-of-mouth marketing
• Customer loyalty and rewards
• Recommendations from your best customers
Give Rewards to Regulars
Use Twitter to Promote
Location-Based Marketing
Ideas:
• Encourage customers to come back (former Mayors, etc)
• Create activities on slow nights
• Connect with newcomers to encourage return visits
• Connect with local businesses for discounts to users who purchase your service (for those without a location)
Social Media Challenges
Social Media Metrics
• Install Statistical Trackers in your Website―Google Analytics―BLVDStatus.com―CrazyEgg.com
• Analyze Traffic on a Daily & Weekly Basis
• Interact with your followers to gain better perspective
Simple Solutions
• Contact me for a free social media consultation―Analysis of current social profiles―Recommendations for better ROI―Help in getting started and maximizing efforts
• Contact [email protected]
Free Social Media Consultation
Q&A