1.Online and Social Media Marketing IntroChristine da Silva Founder & Online Marketing Strategist Copyright @ AlterSage Consultants CC 2008

2. AlterSage Online StrategiesseoeMail ppc onlinePR websitesocial ORMaffiliate Online & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 3. AlterSage Online Strategies SEOKeywords xml SitemapsCopyMeta data LinksGoogle Articles SERPsTitle Longer to see results, but results are sustainedOnline & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 4. AlterSage Online Strategies PPC KeywordsAdsense Ad text Usability Bidding GoogleLanding pages Split testing SERPsResults are immediate, and budget relatedOnline & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 5. AlterSage Online StrategiesSocial Media FB Business Page Facebook flyers Facebook insights Online & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 6. AlterSage Online StrategiesSocial FB Business Page MediaFacebook flyers Facebook insights Online & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 7. AlterSage Online StrategiesSocialFacebook flyers Media & InsightsFaceBook insights Online & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 8. AlterSage Online Strategies ORM Quick Start:Google Alerts:www.google.com/alerts Online & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 9. Prior to Campaign - Most Important Defining Target Demographic to Tracking Goals1. Research Industry 2. Define the Audience 3. Track with Analytics4. Blog followers (where relevant) 5. Scrutinize Conversions Online & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 10. Combining eMarketing Strategies & Multi-Channel Online & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 11. Determining ROICONTENT MEDIA EXPERTISE ROI through Measurable ResultsOnline & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 12. Case StudiesITTRAVEL PriceCheck.co.za (2 month campaign) Go2Africa.com (2 year campaign) RequiredRequiredImproving the visibility, brand awareness, traffic and 2 year campaign to grow primary site and take over itsconversion as a newcomer in a competitive online competition and have exposure on at least Topenvironment. 20 on Google for all destination content; increaseBoost the content as well as structure to rank well for bookings that the company may be purely online self-the identified key-phrases and to outrank their sufficientcompetitors on the search engines.SolutionImprove Usability Search Marketing: SEO & PPC Campaign Solution Build optimised destination content around the tourSearch Marketing: Once-off SEO; Usability & packagesConversion Consulting Build subsidiary /mini sites for those destinations/Optimise site and structure and build additional content hotels that prove very popular / competitivebased on the user queries Link PopularityIncrease Link Popularity Split enquiries and bookings to 2 different formsOnline PR CampaignAchievements Achievements Grew primary site from 12 000 to over 25 000 pages Rewrote and optimised all top level categories and all indexed in Googleprovided generic, dynamic titles, meta data and copy Reached Top 20 for all destinations with over 90 % into use with lower level pages top 10 on Google.Improved visibility on Google for competitive key- Created and developed 12 subsidiary sites all top 10phrases and product queries for their specific key-phrases (+-30 key-phrases each)Link Building & Directory Management Link Building & Directory ManagementImproved page indexing by over 150 000 pages Revised internal navigation, usability and linksRevised internal navigation, usability and links Spiced up search processIncreased traffic by 130% within two months Shortened enquiry processIncreased conversions (leads) by 200% within two Increased traffic from 245 visitors per day to close tomonths 8000 per day Increased online bookings by over 500%Online & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008 13. Take-aways pproach vide s a targeted a 1. Online proindustry niche for every 2. There is abe unique3. Each ca mpaign has tosult oriented4. Campaigns are re asurable 5. ROI is meThank you!Christine da Silva& Carla FourieOnline & Social Media Marketing Intro Copyright @ AlterSage Consultants CC 2008