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An introduction to media...

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Page 1: Introduction to Marketing Communications Lecture 3

3 …introduction to

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Class Type Vehicle

Broadcast TV, Radio Coronation Street, X-Factor Absolute Radio, Classic FM

Print Newspapers, Magazines, Journals

The Times, The Mirror, Cosmopolitan, The Grocer, The Economist

Outdoor Billboards, Street furniture, Transit

96-, 48- and 6- Sheet, Bus Stops, Taxis, Buses, Cars

Digital Internet, Digital TV, CD/DVD/Blu-Ray, Mobile

Website, email, intra/extranets, Teletext, Red Button, Banners, MMS

In-store POP, POS, Packaging Bins, Signs, Displays, Boxes, Bottles

Other Cinema, Exhibitions, Product Placement, Ambient, Guerilla

Films, Ideal Home, London Fashion, Film/TV/Book/Video, Petrol Pumps, Flyposters, Clean Adapted from Fill, 2011

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costs…

relative

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communication richness…

some are one-dimensional…

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print

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broadcast

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outdoor

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in-store

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cinema

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ambient

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direct response

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digital

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https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&ie=UTF-8
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multi-channel…

…linked to behaviour, media consumption and receptiveness

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