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2. exposure to particular audiences to convey a simple brand awareness message 3. technology ad skipping need to developed softer brand associations to reach specialist audiences 4. support intermediaries 5. sport provides a simplistic measure of segmentation, to reach large numbers of people who share particular characteristics 6. the use of idents around a programme offers opportunities for the target audience to make associations between the sponsor and the programme 7. Cost of sponsorship was approx 20 million thats about 350million Brandrepublic, 2013 8. 7million visitors per year, all have to go through the Turbine Hall and 20millino unique web visitors 9. and manufacturers the packaging 10. dump bin digital signage FSDU 11. absolute and relative costs are very low 12. a sustained, co-ordinated set of comms activities Tesco can reach 27% of all UK shoppers in a week via in store media 13. ut if they wont come in store, lets take the store to em Tesco in the subways, South Korea