introduction to e-marketing for smes
DESCRIPTION
Introduction to e-marketing for SMEs. ภาพรวมการตลาดออนไลน์สำหรับ SME Aj.Metinee Adam. Agenda. What’s E-marketing? E-marketing’s Tools Search Engine Optimization (SEO) Email Marketing Blog Marketing Pay Per Click (PPC) Web Advertising Affiliate Marketing. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/1.jpg)
Introduction to e-marketing for SMEs
ภาพรวมการตลาดออนไลน�สำ�าหร�บ SME
Aj.Metinee Adam
![Page 2: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/2.jpg)
Agenda
What’s E-marketing? E-marketing’s Tools
Search Engine Optimization (SEO) Email Marketing Blog Marketing Pay Per Click (PPC) Web Advertising Affiliate Marketing
![Page 3: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/3.jpg)
การตลาดออนไลน� (E-Marketing) คื�ออะไร
E-Marketing คื�อการใช้�เคืร��องม�อด�านเทคืโนโลยี!สำารสำนเทศ หร�อไอท! ในการท�าการตลาดผ่$านช้$องทางออนไลน�
![Page 4: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/4.jpg)
พฤต&กรรมผ่'�ซื้�)อในการคื�นหาสำ&นคื�าในปั+จจ-บ�น
How People Are Now Finding Products & Information:
Links from other sites – 88% Search Engines – 82% Printed Media – 63% Word of Mouth – 58% Email – 48% Newsgroups – 32% Television – 32% Books – 28%
Source: Marketing Sherpa, 2009
![Page 5: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/5.jpg)
ท�าไมต�องใช้� e-Marketing
เพ��อหาล'กคื�าใหม$ และร�กษาล'กคื�าเด&ม เพ��อสำร�างภาพพจน�ขององคื�กร ม!คืนปัระมาณ 2 พ�นล�านคืนใช้�
Internet (ข�อม'ลจาก www.internetworldstats.com)
ข$าวสำารบน Internet ไม$ว$าจะด!หร�อไม$ด! จะว&�งเร2วกว$าช้$องทางปักต&
![Page 6: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/6.jpg)
เคืร��องม�อด�าน E-Marketing
Search Engine Optimization (SEO)
Email Marketing Blog Marketing Pay Per Click (PPC) Web Advertising Affiliate Marketing ฯลฯ
![Page 7: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/7.jpg)
E-Marketing สำ�าหร�บหาล'กคื�าใหม$ และร�กษาล'กคื�าเด&ม
Acquisition
Retention
Search engine positioning
94% 6%
Banner ads 91% 9%
Referral/viral programs
85% 15%
Affiliate programs/ sponsorships
75% 25%
Incentive programs
51% 49%
E-Mail Marketing 37% 63%
![Page 8: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/8.jpg)
Search Engine Positioning
![Page 9: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/9.jpg)
Search Engine Positioning (cont.)
![Page 10: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/10.jpg)
Search Engine Positioning (cont.)
![Page 11: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/11.jpg)
Search Engine Positioning (cont.)
![Page 12: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/12.jpg)
Web Advertising
![Page 13: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/13.jpg)
Email Marketing
![Page 14: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/14.jpg)
Blog Marketing
![Page 15: Introduction to e-marketing for SMEs](https://reader035.vdocuments.site/reader035/viewer/2022081506/56814e27550346895dbb8ce0/html5/thumbnails/15.jpg)
Affiliate Marketing