introduction to corporate

8/22/2019 Introduction to Corporate

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Competitive Analysis of Godrej with Samsung

A report submitted to

Asian Business School, Noidaas a partial fulfillment of Full time

Post Graduate Diploma in Management(PGDM)

(Approved by AICTE, Ministry of HRD)

Submitted to: Submitted by:

MS. RUCHI BHATIA SK FIRDOUS AHMEDASIAN BUSINESS SCHOOL ROLL NO. 0078

NOIDA Batch. 2012-2014

Asian Business School (ABS)A2, Sector125, Noida

www.abs.edu.in


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Certificate

This is to certify that the SK FIRDOUS AHMED, student of Asian Business School

(ABS) undergone Summer Internship in our company STUDY ON CONSUMER

BEHAVIOUR & SATISFACTION LEVEL ON SALES & SERVICE IN CONTEXT WITHon Godrej Boyce Home and Appliances productThe project work done by the candidate is original and has worked under my

guidance. The candidate has undergone training from 15th

April 2013to31st

May

2013 at our KALKA MORE, NEAR OKHALA RAILWAY STATION office.

Date: Name of the guide

Seal/Stamp of the Organization Address:


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Acknowledgement

I would like to express sincere gratitude to my project guide by Ms. Ruchi

Bhatia. His co-operation and guidance had helped me a lot towards the

successful completation of the present study. He has given me never

ending valuable guidance and direction, through valuable suggestion with

enthusiastic encouragement throughout period of my work and

preparation of this project.

I am grateful to our respected HOD, Mrs Gunjan A.Ranaand all our

respected professor of my Department of PGDM. Whose help and able

guidance has enabled this project to reach it successful completion.

I take this opportunity to express whole heart thanks to Mr. Pankaj kr.Chikaria

(manager) and Mr. Sagar kumar (manager) OF GODREJ BOYCE COM. LTD. I

would also like to thank Mrs. Rashmi Sharma who guided me at every step in

the execution of the project and their experience and valuable guidance were

very helpful.

At last but not the least I would like to thank my parents for their

inspiration and encouragement for completing the course and all the others

who helped me directly and indirectly in writing this dissection.

Signature Date:


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Declaration

I hereby declare that this project entitled STUDY ON CONSUMER

BEHAVIOUR & SATISFACTION LEVEL ON SALES & SERVICE IN CONTEXT

WITH Godrej Boyce Home and Appliances productis the result of my

original Work and the same has not been previously submitted to any

examination of this university or any other university.

I am fully aware of the fact the decision shall be liable to be rejected

and cancelled if found otherwise.

Date: Signature


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TABLE OF CONTENT

INTRODUCTION

OBJECTIVE

HISTORY OF GODREJ

PRODUCT PORTFOLIO

RESEARCH METHODOLOGY

LITERATURE REVIEW

RECOMMENDATIONS / FINDINGS

CONCLUSIONS

BIBLIOGRAPHY

Introduction


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1958. The summer heat gets easier. Godrej Appliances makes the veryfirst refrigerator in India.

Fast forward to today. Eon is bringing you cool new features to meettodays needs.

Our addiction to innovation is an old story. We launched PUF (polyurethanefoam) technology way back in the 80s. Created 100% CFC free fridgesmuch before green got fashionable. And added colorful doors to these

cooling machines. And so on.

We continue moving forward. Not just with Refrigerators, also WashingMachines, Air Conditioners, Microwave Ovens, DVD Players andTelevisions. And more.

Not to be cheeky here, but we were voted the Most Trusted Brand, Goldaward (Readers Digest consumer survey) 4 years in a row by ourconsumers. And earned the CNBC Consumer Awaaz Award, 3 years in a

row. Eon, in the Consumer World Awards, was chosen as Mera Brand ofthe year, 2008. The same year when Urjavaran Foundation handed overthe Empower India Award, towards energy efficiency, we were at thereceiving end. Next. Godrej Appliances becomes a Superbrand.


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Introduction:-

Godrej history:

The fag end of the 19th century was a time of great political turmoil. The nationalisticmovement had gained momentum and people from all walks of life were joining in thestruggle to free India from British rule. One such person was a young lawyer who wentby the name Ardeshir Burjorji Godrej. No one could have imagined that an importantpart of India's industrial history was being commissioned when he chose to give up law.

His mission was to develop a product that would displace brands the well entrenched

foreign brands and give them a worthy India-made competitor. In 1897 he decided to

manufacture locks. The product he had in mind would be manufactured using modern

techniques and machines. This was the only way, he believed, that his produce couldequal or better brands already available in the market.The success of this launch led to the development of India's first home-grown safe in

1902. It was a satisfying moment in its history when the company was called upon to

provide safes for the Queen of England when she and her entourage visited India in

1905.In the next near-one hundred years this fledgling company would go on to becoming

India's most complete security solutions organization

offering a comprehensive suite of security solutions for residential, industrial and

business premises.Today, the company also manufactures equipment for the banking industryincluding vaults as well as entrance doors for homes and products for themarine and defenceSectors. Godrej Security Solutions exports to over 45 countries


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Incorporation

Established in 1897, the Company was incorporated with limited Liability on

March 3, 1932, under the Indian Companies Act, 1913.

INTRODUCTION TO CORPORATE

Godrej Group consists of two corporate entities:

Godrej Consumer Products and Godrej Industries.

Godrej Industries Ltd. (GIL) is India's leading manufacturer of oleo-chemicals and

makes more than a hundred chemicals for use in over two dozen industries. It

also has a major presence in food products such as refined oil and tetra pack fruitbeverages. Besides, it operates businesses in medical diagnostics and real estate.

Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG

market with leadership in personal, hair, household and fabric care segments.

Each company has several divisions and factories. They are presently exporting

their products to 30 countries.

HISTORY GODREJ GROUP


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Started in 1897 as locks manufacturing company, the Godrej Group is today

one of the most accomplished and diversified business houses in India.

In 1930, Godrej became the first company in the world to develop the

technology to manufacture soap with vegetable oils.

The Godrej Group stands in a strong position today. With annual sales in

excess of $1 billion, a workforce of approximately 18,000, and a strong

diversified portfolio, Godrej has proven its ability to deliver strong financial

performance.

On 7th May, 1897, Ardershir Godrej gave up law and took up lock making.

Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This

was the holding company of the Godrej Group.

Godrej began manufacturing of refrigerators in 1958.

Godrej started manufacturing Washing Machines in 1996.


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VISION

GODREJ is dedicated to DELIVER SUPERIOR STAKEHOLDER VALUE by providing

solutions to existing and emerging consumer needs in the Household & Personal

Care business.

We will achieve this through ENDURING TRUST & RELENTLESS INNOVATION

delivered with PASSION & ENTREPRENEURIAL SPIRIT.

MISSION

Godrejs Mission is to operate in existing and new businesses which capitalize on

the Godrej brand and our corporate image of reliability and integrity .Our

objective is to delight our customer both in India and abroad.

We shall achieve this objective through continuous improvement in quality, cost

and customer service .we shall strive for excellence by nurturing, developing and

empowering our employees and suppliers. We shall encourage an openatmosphere conducive to learning and team work.

Godrej Products


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Consumer Products

Godrej Consumer Products Ltd.(GCPL) is a major player in the Indian FMCG

market with leadership in personal, hair, household and fabric care segments. The

company is among the largest marketers of toilet soaps in the country and has aleadership position in the hair colour category in India.

1. Appliances

2. Locks

3. Furniture

4. Security equipment

5. Office automation

6. Conferencing solution

7. Soaps & personal care

8. Food

9. Aircare

10. Household insecticides

11. Housing

12. Vending machine

Industrial products:


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Godrej offers an entire spectrum of industrial solutions from storage to

material handling to construction to process equipment and many, many

more. Whether clients are looking for standard equipment or custom

engineering solutions, the first name is Godrej.

1. Storage solution

2. Automated warehousing

3. Material handling equipment

4. Process equipment

5. Precision components & systems.

6. Machine tool service

7. Electrical & electronic services

8. Tooling

9. IT solution

10. PLM solution

11. Medical diagnostics

12. Agro product

13. Chemicals

14. Construction material & services.

Appliances Product of Godrej and Boyce Mfg Co. Ltd


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Refrigerators.

Direct cool

Frost free

Air Conditioners

Split

Window

Washing Machines.

Fully Automatic

Semi Automatic

Microwave Ovens.

Steam

Convection

Grill/combination

Solo


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Products Portfolio

GODREJ GDE 195 BX3 (MAPLE MIRROR) GODREJ GDA 19A2

Godrej Refrigerator GFE25SMT4N OceanicSteel GODREJ GFE 27FMT5N(OCEANIC STEEL)

GODREJ GDA 19A1 GODREJ GDE 23B1 (221 LTS)
http://www.junglee.com/GODREJ-GDE-195-MAPLE-MIRROR/dp/B00CEXPQ1O/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371571243&sr=1-1&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-195-MAPLE-MIRROR/dp/B00CEXPQ1O/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371571243&sr=1-1&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A2-GDA-19A2/dp/B00CEXPEF2/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371571243&sr=1-2&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A2-GDA-19A2/dp/B00CEXPEF2/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371571243&sr=1-2&keywords=godrej+refrigeratorhttp://www.junglee.com/Godrej-GFE25SMT4N-OceanicSteel-Refrigerator/dp/B009FIDRPS/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371571243&sr=1-3&keywords=godrej+refrigeratorhttp://www.junglee.com/Godrej-GFE25SMT4N-OceanicSteel-Refrigerator/dp/B009FIDRPS/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371571243&sr=1-3&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GFE-27FMT5N-OCEANIC-STEEL/dp/B00CEXSM3S/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371571243&sr=1-4&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GFE-27FMT5N-OCEANIC-STEEL/dp/B00CEXSM3S/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371571243&sr=1-4&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A1-GDA-19A1/dp/B00CEXPDO4/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371571243&sr=1-5&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A1-GDA-19A1/dp/B00CEXPDO4/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371571243&sr=1-5&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-23B1-221-LTS/dp/B00CEXQH9E/ref=sr_1_6?s=kitchen&ie=UTF8&qid=1371571243&sr=1-6&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-23B1-221-LTS/dp/B00CEXQH9E/ref=sr_1_6?s=kitchen&ie=UTF8&qid=1371571243&sr=1-6&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A1-GDA-19A1/dp/B00CEXPDO4/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371571243&sr=1-5&keywords=godrej+refrigeratorhttp://www.junglee.com/Godrej-GFE25SMT4N-OceanicSteel-Refrigerator/dp/B009FIDRPS/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371571243&sr=1-3&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-195-MAPLE-MIRROR/dp/B00CEXPQ1O/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371571243&sr=1-1&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-23B1-221-LTS/dp/B00CEXQH9E/ref=sr_1_6?s=kitchen&ie=UTF8&qid=1371571243&sr=1-6&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GFE-27FMT5N-OCEANIC-STEEL/dp/B00CEXSM3S/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371571243&sr=1-4&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A2-GDA-19A2/dp/B00CEXPEF2/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371571243&sr=1-2&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A1-GDA-19A1/dp/B00CEXPDO4/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371571243&sr=1-5&keywords=godrej+refrigeratorhttp://www.junglee.com/Godrej-GFE25SMT4N-OceanicSteel-Refrigerator/dp/B009FIDRPS/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371571243&sr=1-3&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-195-MAPLE-MIRROR/dp/B00CEXPQ1O/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371571243&sr=1-1&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-23B1-221-LTS/dp/B00CEXQH9E/ref=sr_1_6?s=kitchen&ie=UTF8&qid=1371571243&sr=1-6&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GFE-27FMT5N-OCEANIC-STEEL/dp/B00CEXSM3S/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371571243&sr=1-4&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A2-GDA-19A2/dp/B00CEXPEF2/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371571243&sr=1-2&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A1-GDA-19A1/dp/B00CEXPDO4/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371571243&sr=1-5&keywords=godrej+refrigeratorhttp://www.junglee.com/Godrej-GFE25SMT4N-OceanicSteel-Refrigerator/dp/B009FIDRPS/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371571243&sr=1-3&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-195-MAPLE-MIRROR/dp/B00CEXPQ1O/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371571243&sr=1-1&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDE-23B1-221-LTS/dp/B00CEXQH9E/ref=sr_1_6?s=kitchen&ie=UTF8&qid=1371571243&sr=1-6&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GFE-27FMT5N-OCEANIC-STEEL/dp/B00CEXSM3S/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371571243&sr=1-4&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A2-GDA-19A2/dp/B00CEXPEF2/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371571243&sr=1-2&keywords=godrej+refrigeratorhttp://www.junglee.com/mn/search/junglee?k=godrej+refrigerator&i=kitchen&tag=googjuhydr-21&hvadid=26334056925&hvpos=1t1&hvexid=&hvnetw=s&hvrand=281230497455911399&hvpone=&hvptwo=&hvqmt=b&hvdev=c&ref=pd_sl_5i6zuuzyhq_bhttp://www.junglee.com/GODREJ-GDE-23B1-221-LTS/dp/B00CEXQH9E/ref=sr_1_6?s=kitchen&ie=UTF8&qid=1371571243&sr=1-6&keywords=godrej+refrigeratorhttp://www.junglee.com/GODREJ-GDA19A1-GDA-19A1/dp/B00CEXPDO4/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371571243&sr=1-5&keywords=godrej+refrigeratorhttp://www.junglee.com/mn/search/junglee?k=godrej+refrigerator&i=kitchen&tag=googjuhydr-21&hvadid=26334056925&hvpos=1t1&hvexid=&hvnetw=s&h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GODREJ GDA 19A2 - SC Godrej GDE 19 DX4 Direct Cool Refrigerator

GODREJ GDE 195 CM4 (BLACK STREAK) Godrej GFE 32 CVT4N Frost Free Refrigerator

GODREJ GDE 23CM4 GODREJ GFE 27TZ (5 STAR)
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18/77

GODREJ GDN 185 D FROST STEEL 4 GODREJ GDE 19B2 (183 LTS)

Godrej GDPV5 195T Direct Cool Refrigerator GODREJ GFE 25 SP4N

GODREJ GFE 25 SP3N GODREJ GFE 27SMT5N (OCEANIC STEEL)
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19/77

GODREJ GFE 30CMT4N REFRIGERATOR GODREJ GFE30CVT4NSWR

Godrej Frost Free Refrigerator GFE 36 CVT4N (Red) GODREJ GFE 25 SVT4N

GODREJ 190PDS (WINE PETALS)(NEW) GODREJ GFE 27SMT3N (NEW)
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Voltas Window Air Conditioner Gold 2S-1 - 0.75Tr LG 1.5 Tons - LWA5WR2D Window AC (White)

Hitachi Window AC 1.5T 5 Star Summer TM-RAT518HTD Blue Star Window AC 1.5T 2 Star 2WAE181YB

Hitachi Window AC 1.5T 3 Star Kaze Plus-RAW318KTD Voltas Window AC 1.5T 5 Star Platinum 5S
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sr_1_5?s=kitchen&ie=UTF8&qid=1371572601&sr=1-5&keywords=window+achttp://www.junglee.com/Blue-Star-Window-1-5T-2WAE181YB/dp/B00CBSC7J6/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371572601&sr=1-4&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Summer-TM-RAT518HTD/dp/B00CBSBT1S/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371572601&sr=1-3&keywords=window+achttp://www.junglee.com/LG-1-5-Tons-LWA5WR2D-Window/dp/B009VPYXKS/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371572601&sr=1-2&keywords=window+achttp://www.junglee.com/Voltas-Window-Conditioner-Gold-2S-1/dp/B00CBSE7Y4/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371572601&sr=1-1&keywords=window+achttp://www.junglee.com/Voltas-Window-1-5T-Platinum-5S/dp/B00CBSAUU4/ref=sr_1_7?s=kitchen&ie=UTF8&qid=1371572601&sr=1-7&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Star-Plus-RAW318KTD/dp/B00CBSC200/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371572601&sr=1-5&keywords=window+achttp://www.junglee.com/Blue-Star-Window-1-5T-2WAE181YB/dp/B00CBSC7J6/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371572601&sr=1-4&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Summer-TM-RAT518HTD/dp/B00CBSBT1S/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371572601&sr=1-3&keywords=window+achttp://www.junglee.com/LG-1-5-Tons-LWA5WR2D-Window/dp/B009VPYXKS/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371572601&sr=1-2&keywords=window+achttp://www.junglee.com/Voltas-Window-Conditioner-Gold-2S-1/dp/B00CBSE7Y4/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371572601&sr=1-1&keywords=window+achttp://www.junglee.com/Voltas-Window-1-5T-Platinum-5S/dp/B00CBSAUU4/ref=sr_1_7?s=kitchen&ie=UTF8&qid=1371572601&sr=1-7&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Star-Plus-RAW318KTD/dp/B00CBSC200/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371572601&sr=1-5&keywords=window+achttp://www.junglee.com/Blue-Star-Window-1-5T-2WAE181YB/dp/B00CBSC7J6/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371572601&sr=1-4&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Summer-TM-RAT518HTD/dp/B00CBSBT1S/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371572601&sr=1-3&keywords=window+achttp://www.junglee.com/LG-1-5-Tons-LWA5WR2D-Window/dp/B009VPYXKS/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371572601&sr=1-2&keywords=window+achttp://www.junglee.com/Voltas-Window-Conditioner-Gold-2S-1/dp/B00CBSE7Y4/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371572601&sr=1-1&keywords=window+achttp://www.junglee.com/Voltas-Window-1-5T-Platinum-5S/dp/B00CBSAUU4/ref=sr_1_7?s=kitchen&ie=UTF8&qid=1371572601&sr=1-7&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Star-Plus-RAW318KTD/dp/B00CBSC200/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371572601&sr=1-5&keywords=window+achttp://www.junglee.com/Blue-Star-Window-1-5T-2WAE181YB/dp/B00CBSC7J6/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371572601&sr=1-4&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Summer-TM-RAT518HTD/dp/B00CBSBT1S/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371572601&sr=1-3&keywords=window+achttp://www.junglee.com/LG-1-5-Tons-LWA5WR2D-Window/dp/B009VPYXKS/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371572601&sr=1-2&keywords=window+achttp://www.junglee.com/Voltas-Window-Conditioner-Gold-2S-1/dp/B00CBSE7Y4/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371572601&sr=1-1&keywords=window+achttp://www.junglee.com/Voltas-Window-1-5T-Platinum-5S/dp/B00CBSAUU4/ref=sr_1_7?s=kitchen&ie=UTF8&qid=1371572601&sr=1-7&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Star-Plus-RAW318KTD/dp/B00CBSC200/ref=sr_1_5?s=kitchen&ie=UTF8&qid=1371572601&sr=1-5&keywords=window+achttp://www.junglee.com/Blue-Star-Window-1-5T-2WAE181YB/dp/B00CBSC7J6/ref=sr_1_4?s=kitchen&ie=UTF8&qid=1371572601&sr=1-4&keywords=window+achttp://www.junglee.com/Hitachi-Window-1-5T-Summer-TM-RAT518HTD/dp/B00CBSBT1S/ref=sr_1_3?s=kitchen&ie=UTF8&qid=1371572601&sr=1-3&keywords=window+achttp://www.junglee.com/LG-1-5-Tons-LWA5WR2D-Window/dp/B009VPYXKS/ref=sr_1_2?s=kitchen&ie=UTF8&qid=1371572601&sr=1-2&keywords=window+achttp://www.junglee.com/Voltas-Window-Conditioner-Gold-2S-1/dp/B00CBSE7Y4/ref=sr_1_1?s=kitchen&ie=UTF8&qid=1371572601&sr=1-1&keywords=window+ac


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GWF 701 FCS Features GWF 651 FCS - Features

GWF 621 FCS Features GWS 8001 PPI


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On March 1, 1938, founding chairman Byung-Chull Lee started a business

in Taegu,

Korea, with 30,000 won.

At the start, his business focused primarily on trade export, selling dried Koreanfish, vegetables, and fruit to Manchuria and Beijing.

1970: Blackandwhite TV (model:p-3202) production started by Samsung-

Sanyo.

1974: Began washing machine and refrigerator production Samsung India

strengthens its

Fully Automatic Washing Machine range.

1976. 1 millionth black-and-white TV produced.


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SWOT ANALYSIS

STRENGTHS

The Company has wide range of product line.

The management is trained and efficient.

The Company has got wide range of branches within the country.

Robust manufacturing.

Sophisticated IT connectivity with distributors.

Well-developed R&D capabilities

WEAKNESSES:


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The Company does not go for advertising, which is one of the biggest

disadvantage of Godrej.

Its emphasis more on the advertising of office automation & prima

division.

The company is focusing many security products at a same time.

The effective selling schemes are not available like payment on

installments.

Gifts not being so attractive. Most of the dealers prefer other companies

appliances.

OPPORTUNITIES

Increase consumer offers.

Huge market share.

THREATS

Strong competition.

Products are not unique.

Lot of branding done by other competitors.


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Financial Ratio Analysis

Particulars Mar 2012 Mar 2011 Mar 2010 Mar 2009 Mar 2008

Operational & Financial Ratios

Earnings Per Share (Rs) 17.76 13.44 8.05 6.29 6.56

CEPS(Rs) 18.52 14.12 8.50 6.85 7.25

DPS(Rs) 4.75 4.50 4.25 4.00 4.00

Book NAV/Share(Rs) 74.11 47.39 26.85 20.90 6.54

Tax Rate(%) 20.38 20.18 17.06 13.11 12.48

Margin Ratios

Core EBITDA Margin(%) 17.96 19.53 20.55 14.51 20.16

EBIT Margin(%) 25.03 21.70 23.39 17.23 19.57

Pre Tax Margin(%) 24.48 21.36 23.11 16.45 18.43

PAT Margin (%) 19.49 17.05 19.17 14.29 16.13

Cash Profit Margin (%) 20.33 17.91 20.23 15.56 17.84

Performance Ratios

ROA(%) 20.47 36.43 34.47 36.51 58.21

ROE(%) 29.80 36.84 36.37 47.20 114.58

ROCE(%) 33.98 41.85 42.07 44.16 71.00


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Asset Turnover(x) 1.05 2.14 1.80 2.55 3.61

Sales/Fixed Asset(x) 2.11 2.94 4.79 4.25 3.61

Working Capital/Sales(x) 19.68 -12.67 8.20 3.39 -73.60

Efficiency Ratios

Fixed Capital/Sales(x) 0.47 0.34 0.21 0.24 0.28

Receivable days 11.63 9.76 6.06 3.55 4.37

Inventory Days 43.52 33.94 41.56 47.08 56.09

Payable days 58.62 32.57 34.27 42.37 54.39

Valuation Parameters

PER(x) 27.01 27.18 32.48 21.13 18.90

PCE(x) 25.90 25.88 30.77 19.40 17.09

Price/Book(x) 6.47 7.71 9.74 6.36 18.96

Yield(%) 0.99 1.23 1.63 3.01 3.23

EV/Net Sales(x) 5.43 4.87 6.22 2.88 3.28

EV/Core EBITDA(x) 26.08 22.44 24.91 14.98 14.92

EV/EBIT(x) 20.86 21.70 26.04 16.08 16.22

EV/CE(x) 4.52 7.76 9.39 5.22 10.22

M Cap / Sales 5.48 4.79 6.36 3.14 3.15

Growth Ratio

Net Sales Growth(%) 20.70 94.73 16.53 22.58 17.02

Core EBITDA Growth(%) 15.97 69.13 51.38 7.06 26.43

EBIT Growth(%) 40.14 82.87 55.49 8.42 18.08

PAT Growth(%) 38.95 75.30 53.59 9.07 12.07

EPS Growth(%) 32.13 66.96 28.05 -4.14 12.07

Financial Stability Ratios

Total Debt/Equity(x) 0.09 0.18 0.01 0.12 0.91

Current Ratio(x) 1.20 0.74 1.46 2.23 0.95

Quick Ratio(x) 0.65 0.34 0.97 1.76 0.35

Interest Cover(x) 45.76 63.14 82.68 22.07 17.30

Total Debt/Mcap(x) 0.01 0.02 0.00 0.02 0.05


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TITLE

COMPETITIVE ANALYSIS

OF

GODREJ WITH SAMSUNG

1.1STATEMENT OF OBJECTIVES

To study the preference towards Godrej and Samsung Appliances.

To study the promotional techniques used by Godrej and Samsung.

To know the awareness of advertisement of Godrej and Samsung

Appliances.


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1.2NEED OF STUDY

Today, for any organization or firm to survive in this competitive world

depends on its ability to be dynamic and be different from the competition

to be unique in the industry. Customer Satisfaction helps every organization

to keep the existing customer and to build new customer.

The information gathered through this research can be used by the

company to improve its services and became more customers friendly. This

can increase the goodwill of the company and its overall performance.

Thus this study is aimed to provide the management with some knowledge

about its status in market . The research also aims to provide some ideas to

improve the companys present condition.

1.3RESEARCH METHODOLOGY

The research methodology is the specification of method of acquiring the

information needed to structure or solve the problem. It is not considered

to be the decision of facts but also building up the data knowledge and to

discover the new fact involved through the process in the dynamic changein the society.

Talk With Dealers

Ways to determine this include:

Meeting with Dealers

Asking open creative questions about what is required.


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Using a 'content mirror' to ensure understanding and show you are

listening and Interested.

Research Design

The conceptual structure within which this research is conducted

descriptive in nature as it brings forward the results concerning the set

objectives, though facts, findings and enquiries; moreover it describes the

state of affairs that exists at present.

Comparative Research

Comparative research, simply put, is the act of comparing two or more things

with a view to discovering something about one or all of the things being

compared. This technique is often utilizes multiple disciplines in one study. When

it comes to method, the majority agreement is that there is no methodology

peculiar to comparative research

1.4Data Collection:

The data, which is collected for the purpose of study, is divided into 2

bases:


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Primary Source: The primary data comprises information survey of

Competitive Analysis of Godrej with Samsung. The data has been

collected directly from dealers with the help of structured questionnaires.

Secondary Source: The secondary data was collected from library and thecompany.

Sampling technique

The selection of respondents was done on the basis of random sampling.

Sampling unit

The sampling unit in this report is dealers of Godrej and Samsung

appliances.

Sample size

The sampling size of my study is 32 respondents and this sampling size

was selected on the basis of Random sampling.

1.5LIMITATIONS OF THE STUDY

The sample size of Dealers is limited to 32 because of time factor

Many of the respondents were not open with their responses. Majority of

the dealer were too aggressive in nature. Lack of Dealers cooperation

was a major constraint.


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There may be error due to bias of respondents.

The behavior of the Dealers while approaching them to fill the

questionnaire was unpredictable.

1.6DATA ANALYSIS AND INTERPRETATION

72%

6%

22%

KIND OF BUSINESS

DIRECT DEALERSHIP

CHAIN STORE

DISTRIBUTOR


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Graph1.6.2 showing which all products they deal in


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Graph1.6.3 showing which brands they have in their store

26%

25%24%

25%

NO. OF RESPONDENTS

REFRIGERATOR AC MICROWAVE OVEN WASHING MACHINE


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Rank of different Godrej products according to sales.(1- max sales, 4- least)

19%

32%

6%

15%

28%

WHICH BRANDS YOU HAVE

GODREJ

SAMSUNG

1FB

LG

OTHERS


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Particulars Total Rank

Refrigerator 16 3

Washing machine 6 1

AC 14 2

Microwave 24 4

Fig 4.10

Analysis & interpretation

In Godrej appliances, washing machine is the most saleable item, followed by refrigerator

and AC, whereas microwave is the least.

Table 4.11 Reasons for low sales of the least saleable item

16

6

14

24Refrigerator

Washing machine

AC

Microwave


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Particulars Total

Poor quality 1

Unawareness 3

People prefer foreign

brands

2

Poor sales services 1

Less features 3

Other reasons 1

Fig 4.11


Less features and unawareness are the major factors for low sales of Godrej microwave.

Many dealers dont keep Godrej because its appliances have less features than other

appliance brands, and because it has limited dealer network, people are generally not

aware about its products.

0

0.5

1

1.5

2

2.5

3

3.5

1 2 3 4 5 6

No.o

fdealers

Reasons


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Table 4.12 Satisfaction with regard to companys offered services

Highl

y

satisfi

ed

Satisfi

ed

Neut

ral

Dissatisf

ied

Highly

dissatisf

ied

Tot

al

0 4 1 1 0

Me

an

0.5

Fig 4.12


Since the mean score comes out to be 0.5, so the response of the dealers is close to

satisfaction level with regard to Godrejs offered services for customers.

Table 4.13 Satisfaction of dealers with regard to Godrejs promptness in launching

0

66.67

16.67

16.67 0

Highly satisfied

Satisfied

Neutral

Dissatisfied

Highly dissatisfied


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new products

Highl

y

satisfi

ed

Satisfi

ed

Neut

ral

Dissatisf

ied

Highly

dissatisf

ied

Tot

al

0 0 0 6 0

Me

an

-0.67

Fig 4.13


The chart clearly depicts that most of the dealers do not agree that Godrej is prompt and

proactive in launching new and innovative products.

Table 4.14 Dealers satisfaction with regard to promotional tools

00

33.33

66.67

0

Highly satisfied

Satisfied

Neutral

Dissatisfied

Highly dissatisfied


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Highl

y

satisfi

ed

Satisfi

ed

Neut

ral

Dissatisf

ied

Highly

dissatisf

ied

Tot

al

0 4 1 1 0

Me

an

0.5

Fig 4.14


Since the mean score is close to satisfaction level, that denotes that the company

undertakes attractive promotional tools to launch its product.

0

66.67

16.67

16.67 0

Highly satisfied

Satisfied

Neutral

Dissatisfied

Highly dissatisfied


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Table 4.15 dealers views to continue their dealings with Godrej

Particulars No. of respondents Percentage

Yes 5 83

No 1 17

Total 6 100

Fig 4.15


83% of the dealers(out of 6) will continue to deal with Godrej.

83.33

16.67

Yes

No


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Table 4.16 Reasons why dealers quit/ never dealt with Godrej

Particulars Total

Poor quality 4

Commercial hassles 4

Co. doesnt offer attractive schemes 0

Co. doesnt offer proper margins to

dealers

0

Poor sales service 9

Co.s promotional tools are not

effective

1

Low brand image 3

Fig 4.16


The major reasons why the dealers quit/ never dealt with Godrej are that it has a low

brand image, the companys services are poor, the product is of poor quality and

commercial hassles.

0

1

2

3

4

5

6

7

8

9

10

1 2 3 4 5 6 7

No.

ofdealres

Reasons


46/77

Table 4.17 Dealers preference to deal with Godrej in future


Yes 1 5

No 18 95

Total 19 100

Fig 4.17


95% of the dealers would not like to deal with godrej and just 5% showed a positive

response towards it.

Basically the dealers are contended with the brands they are dealing in because those

brands have a good market presence and brand image.

5.26

94.74

Yes

No


47/77

(A) Consumer survey

Table 4.1(B): Monthly income of respondents


Less than 1 lakh 0 0

1-3 lakhs 7 14

3-5 lakhs 38 76

5-8 lakhs 5 10

Above 8 lakhs 0 0

Total 50 100

Fig 4.1(B)

Analysis and interpretation:

Most of the respondents surveyed had an annual income b/w 3-5 lakhs.

Income level is one of the most important factors affecting purchase decision. Customers

preferably go for a particular brand if they can easily afford it as some brands have

comparatively high price for the same product.

0

10

20

30

40

50

60

70

80

less than 1

lakh

1-3 lakh 3-5 lakh 5-8 lakh above 8

lakh

Percentage

Monthly income


48/77

Table 4.2(B): No. of family members

Particulars No. of respondents

1-2 5

3-4 10

5-6 20

6-7 3

More than 7 2

Total 50

Fig 4.2(B)


Most of the respondents had 5-6 members in their family.

Larger the no. of members, greater is a possibility of purchase decision being influenced

by a large no. of people. Moreover, since more members consume a major share of

income, so customers simply go for a less expensive brand, ie. they are more concerned

about the price of the product than its brand.

0

5

10

15

20

25

1 to 2 3 to 4 5 to 6 6 to 7 more than

7

No.

ofrespondents

No. of family members

Series1


49/77

Table 4.3(B): Factors influencing purchase decision

Particulars No. of responses

Price 96

Brand image 260

Prestige 354

Income level 140

Friends advice 280

Features 138

Discounts 318

Quality 244

Fig 4.2(B)


As can be inferred from the no. of responses, the most important factor being considered

is price of the appliances, closely followed by income level and features.

0

50

100

150

200

250

300

350

400

Price Brand

image

Prestige Income

level

Friends'

advice

Features Discounts Quality

Ranktotal

Factors influencing purchase decision


50/77

Table 4.4(B): Attributes considered before purchase

Particulars Refrigerato

r

Washin

g

machin

e

A

C

Microwav

e

Price 70 70 14

0

70

Brand image 75 75 75 75

Quality 96 140 70 96

Features 138 96 13

8

138

After sales

services

140 138 96 140

Advertisemen

t

260 280 26

0

260

Fig 4.4(B) REFRIGERATOR

0

50

100

150

200

250

300

Ranktotal

Attributes of product


51/77

Fig 4.4(B) WASHING MACHINE

Fig 4.4(B) AC

0

50

100

150

200

250

300

Ranktotal


0

50

100

150

200

250

300

Ranktotal



52/77

Fig 4.4(B) MICROWAVE


In almost all the four appliances, price is the most considered factor, followed by brand

image, quality, features and after sales services. Advertisement had a very little impact on

the respondents.

0

50

100

150

200

250

300

Ranktotal



53/77

Table 4.5(B): Purchase of Godrej electronic appliances


Yes 38 76

No 12 24

Total 50 100

Fig 4.5(B)


Out of the total respondents, 38 respondents have used Godrej home aplliances.

76

24

Yes

No


54/77

Table 4.6(B): Godrej appliance used


Refrigerator 15 47

Washing machine 5 16

AC 10 31

Microwave 2 6

Total 32 100

Fig 4.6(B)


47% of the respondents have used Godrej refrigerators, closely followed by AC(31%)

and very few respondents have used Godrej microwaves.

47

16

31

6

Refrigerator

Washing machine

AC

Microwave


55/77

Table 4.7(B): Awareness about Godrej appliances


Print media 10

TV ads 12

Internet 2

Dealer 15

Friends 10

Fig 4.7(B)


The most effective medium of creating awareness is the dealers,followed by print media

and friends.

10

12

2

15

10

Print media

TV ad

Internet

Dealer

Friends


56/77

Table 4.8(B): Duration of usage of Godrej products

Particulars Refrigerator Washing

machine

AC Microwave

Less than 1

yr

0 2 10 0

1-2 yrs 5 10 20 0

2-4 yrs 16 15 12 0

More than

4 yrs

20 25 25 2


0 5

16

20 less than 1 yr

1-2 yrs

2-4 yrs

more than 4 yrs


57/77


Fig 4.4(B) AC

2

10

525

less than 1 yr

1-2 yrs

2-4 yrs

more than 4 yrs

10

20

12

25

less than 1 yr

1-2 yrs

2-4 yrs

more than 4 yrs


58/77

Fig 4.4(B) Microwave


In case of refrigerators, most of the respondents have been using it for more than 4 yrs.

and no respondent has made a recent purchase of Godrej refrigerators.

In case of washing machines , respondents have been using it for more than 4 yrs but

some have also made a recent purchase of it.

For ACs, there are old as well as new customers.

For microwaves, very less no. of respondents have made a recent purchase.

000

2

less than 1 yr

1-2 yrs

2-4 yrs

more than 4 yrs


59/77

Table 4.9(B): Performance of Godrej appliance

Highly

satisfact

ory

Satisfact

ory

Neut

ral

Dissatisfact

ory

Highly

dissatisfact

ory

0 10 15 7 0

Mean 0.09

Fig 4.9(B)


The performance for Godrej appliances is neutral.

0

2

4

6

8

10

12

14

16

Highly

Satisfactory

Satisfactory Neutral Dissatisfactory Highly

dissatisfactory

No.

ofrespondents

Satisfaction level


60/77

Table 4.10(B) : Purchase of Godrej appliances in future


Yes 15 47

No 17 53

Total 32 100

Fig 4.10(B)


53% of the respondents will purchase Godrej appliances in future whereas 47% will not

purchase it.

4753

Yes

No


61/77

Table 4.11(B): Recommendation of Godrej appliances


Yes 15 47No 17 53

Total 32 100

Fig 4.11(B)


The respondents who will purchase Godrej aplliances in future will also recommend it to

their friends.

4753

Yes

No


62/77

Table 4.12(B): Other appliance brand used by respondents

Particul

ars

L

G

Samsu

ng

Whirlp

ool

Panaso

nic

Othe

rs

Refrigera

tor

5 6 1 0 6

Washing

machine

4 4 6 0 4

AC 8 2 1 2 5

Microwa

ve

4 6 0 2 6


5

6

10

6LG

Samsung

Whirlpool

Panasonic

Others


63/77


Fig 4.12(B) AC

4

46

0

4

LG

Samsung

Whirlpool

Panasonic

Others

8

21

2

5LG

Samsung

Whirlpool

Panasonic

Others


64/77

Fig 4.12(B) MICROWAVE


In refrigerators, ACs and microwaves, LG and Samsung are the most preferred brands

and in case of washing machines, its whirlpool.

4

60

2

6LG

Samsung

Whirlpool

Panasonic

Others


65/77

Table 4.13(B): Display of Godrej appliances

Particulars No. of

respondents

Percentage

Yes 8 44

No 10 56

Total 18 100

Fig 4.13(B)


Most of the respondents did not get a chance to see Godrej appliances during their

purchase.

44

56Yes

No


66/77

Table 4.14(B): Awareness about Godrej appliances


Refrigerator 18

Washing machine 15

AC 18

Microwave 6

Fig 4.14(B)


The respondents were known of Godrej refrigeratoes, washing machines and ACs but

very few were known of Godrej microwaves.

0

2

4

6

8

10

1214

16

18

20

Refrigerator Washing machine AC Microwave

No.

ofresponse

s

Products


67/77

Table 4.15(B): Preference for future purchase of Godrej appliances

Particulars No. of

respondents

Percentage

Yes 2 11

No 16 89

Total 18 100

Fig 4.15(B)


89% of the respondents will not purchase Godrej appliances in future.

11

89

Yes

No


68/77

Graph1.6.10 showing what all company provides for the advertisement of its

appliances

22%

42%

36%

0%

MAJOR SOURCE OF ADVERTISEMENT

PAMPHLETS

HOARDINGS

DANGLERS

OTHERS


69/77

90%

10%

SEEN SAMSUNG

ADVERTISEMENT

YES

NO

71%

29%

SEEN GODREJ

ADVERTISEMENT

YES

NO

Graph 1.6.11 showingthe advertisements on television


70/77

32%

68%

GODREJ ADVERTISEMENT

EFFECTIVE

YES

NO

90%

10%

SAMSUNG

ADVERTISEMENT

EFFECTIVE

YES

NO

Graph 1.6.12 showing that whether advertisements are effective


71/77

FINDINGS

Dealers feels quality of GODREJ product is Good, but SAMSUNG.

has a better positioning in the minds of Dealers.

If a individual wants to have a Home Appliances then Samsung Priority

comes on

first number.

Quality of the service provided sale after service plays an important role in

keeping

the existing customers and to bring new customers.

In pricing and reliability of GODREJ S home appliances is rated very well by

most ..

Quality of the service provided plays an important role in retaining existing

customers and goodwill is created through word of mouth in making new

customers.


72/77

Dealers said that, People are willing to pay more for new design and latest

look.

A number of customers preferred GODREJ Due to the brand name of the

company (GODREJ).

Most of dealers said that, Customers were not happy that while they were

purchasing old look washing machine then others.

Most of the dealers prefer to sale simple home appliances because the

most of consumer want it.


73/77

Suggestion of dealers for how can GODREJ gains their sales.

Marketing.

AdvertisementBoth local and on television.

Enhance the quality of product.

Enhance the service level of company.

Make the Relation between dealers and company well and to be

enhanced.

Models of product is look like old so it has to be modulating.

Launch the new model.

Offers & Schemes.


74/77

CONCLUSION

The study revealed the picture of Dealers perception and satisfaction which

help Godrej to encourage more people to be the customers/consumers of

Godrej.

People are not

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