introduction to assumptions mapping #agile2017
TRANSCRIPT
Introduction to Assumptions MappingAgile 2017 Conference, Orlando FL David J Bland
Hello,I help organizations visualize and test strategy in the market using Lean Startup, Design Thinking and Agile.
The following workshop teaches the same tools and techniques I use with teams all around the world to launch new business ideas in the market.
David J Bland, Founder & CEO
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STORY BACKLOG
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STORY BACKLOG
THE ASSUMPTIONS STACK
The Four Steps to the Epiphany
Steve Blank
Business Model Generation
Alexander Osterwälder
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The Lean StartupEric Ries
The Lean StartupEric Ries
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@davidjbland
BUILD
Adapted from Eric Ries
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BUILD
MEASURE
Adapted from Eric Ries
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BUILD
MEASURELEARN
Adapted from Eric Ries
@davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries
@davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries
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Start with LEARN
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LEARN
Adapted from Eric Ries
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What do we need to LEARN?
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LEARN MEASURE
Adapted from Eric Ries
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What do we need MEASURE to LEARN?
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LEARN MEASURE
BUILD
Adapted from Eric Ries
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Do we need to BUILD to MEASURE to LEARN?
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LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
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If you can BUILD MEASURE LEARN faster than the competition…
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…then you are no longer reactive to THEM
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…they become reactive to YOU.
The Four Steps to the Epiphany
Steve Blank
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@davidjbland
Have the problem
Adapted from Steve Blank
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Have the problem
Aware of the problem
Adapted from Steve Blank
@davidjbland
Have the problem
Aware of the problem
Seeking a solution
Adapted from Steve Blank
Business Model Generation
Alexander Osterwälder
@davidjbland
@davidjbland Business Model Canvas - Alex Osterwalder
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Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
@davidjbland
@davidjbland
Feasible
Desirable
Adapted from Larry Keeley, Doblin Group@davidjbland
@davidjbland
@davidjbland
Feasible Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
@davidjbland
@davidjbland
Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
@davidjbland
Assumptions Mapping /əˈsəm(p)SH(ə)ns ˈmapiNG/
a team exercise where desirability, viability and feasibility assumptions are explicitly written down and then decided upon.
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LET’S PRACTICE
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CHOOSE ONE BUSINESS IDEA for AGILE
BLOCKCHAIN
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BLOCKCHAIN VIRTUAL REALITY
CHOOSE ONE BUSINESS IDEA for AGILE
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BLOCKCHAIN VIRTUAL REALITY
ARTIFICIAL INTELLIGENCE
CHOOSE ONE BUSINESS IDEA for AGILE
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BLOCKCHAIN VIRTUAL REALITY
ARTIFICIAL INTELLIGENCE
CHOOSE ONE BUSINESS IDEA for AGILE
Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
Desirable
Adapted from Larry Keeley, Doblin Group@davidjbland
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OUR TARGET
CUSTOMER
IS ____________
Desirable
OUR CUSTOMER’S
PROBLEM
IS ____________
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Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
WE’LL GET
CUSTOMERS
BY ____________
Viable
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WE’LL
GENERATE
REVENUE
BY __________
Viable
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Feasible
Adapted from Larry Keeley, Doblin Group@davidjbland
OUR BIGGEST
TECHNICAL
CHALLENGE
IS____________
Feasible
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Feasible
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OUR BIGGEST
LEGAL RISK
IS____________
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HOW DO YOU CHOOSE ASSUMPTIONS?
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DOT VOTING
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STACK RANKING
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CHOSEN FOR YOU
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Known Unknown
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Known Unknown
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Known Unknown
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Known Unknown
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Known Unknown
Important
Unimportant
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Known Unknown
Important
Unimportant
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Known Unknown
Important
Unimportant
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Known Unknown
Important
Unimportant
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Known Unknown
Important
Unimportant
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Assumption Mapping Tips• Discuss each sticky as a team • Location on the map is relative • Based on what you know today
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known unknown
important
unimportant
Leap of Faith Assumptions
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Landing Page Paper Prototype
Clickable Prototype Concierge MVP
Call to Action Feature Fake
404 Test
Problem Interviews Solution Interviews
Surveys Letter of Intent Pretend-to-Own
Kickstarter Meetup / Event
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GENERATE THE EXPERIMENTS FROM YOUR ASSUMPTIONS
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UNCE
RTA
INTY
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UNCE
RTA
INTY FIDELITY
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UNCE
RTA
INTY FIDELITY
interviews
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UNCE
RTA
INTY FIDELITY
interviewspaper
prototype
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UNCE
RTA
INTY FIDELITY
interviewspaper
prototype
clickable wireframe
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UNCE
RTA
INTY FIDELITY
interviewspaper
prototype
clickable wireframe
landing page
@davidjblandTIME
UNCE
RTA
INTY FIDELITY
interviewspaper
prototype
clickable wireframe
landing page
minimum viable
product
@davidjbland
Landing Page Paper Prototype
Clickable Prototype Concierge MVP Call to Action Feature Fake
404 Test
Problem Interviews Solution Interviews
Surveys Letter of Intent Pretend-to-Own
Kickstarter Meetup / Event
@davidjbland
@davidjbland
Landing Page Paper Prototype
Clickable Prototype Concierge MVP Call to Action Feature Fake
404 Test
Problem Interviews Solution Interviews
Surveys Letter of IntentPretend-to-Own
Kickstarter Meetup / Event
@davidjbland
@davidjbland
Landing Page Paper Prototype
Clickable Prototype Concierge MVP Call to Action Feature Fake
404 Test
Problem Interviews Solution Interviews
Surveys
Pretend-to-Own Kickstarter
Meetup / Event
Letter of Intent
@davidjbland
@davidjbland
STORY BACKLOG
Feasible
Desirable
Viable
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QUESTIONS
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EXTRAS
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EXPERIMENT TEMPLATE
@davidjbland https://www.dropbox.com/s/lv0a2b0oxreffqu/Experiment%20Report%20Worksheet%20-%20PRECOIL%201.0.pdf?dl=0
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ASSUMPTIONS MAPPING GUIDE
@davidjbland https://www.dropbox.com/s/unoq0p7azrwiwi5/Assumptions%20Mapping%20Worksheet%20-%20PRECOIL%202.0.pdf?dl=0
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EXPERIMENT STACK
https://docs.google.com/spreadsheets/d/1U4KnF2obhibod0VNt1EDWUT_5ONcAQg74KIHU3xaAcE/edit#gid=0
@davidjbland http://precoil.com/precoil-resources-page.html