Introduction: BUS 230 Fall 2015Taggert J. Brooks, PhDChair and Professor of Economics

University of Wisconsin-La Crosse

Introduction

Syllabus Website Intro Survey Group Assignment (Thursday)

BUS 230 Objectives

BUS 230 Objectives

1. Develop the ability to define a research problem

Formulate research questions and hypotheses that are: measurable, well-defined, address the overall problem, are directly related, and that reflect the scope of the problem.

BUS 230 Objectives

“Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise."

~J. W. Tukey (1962)

BUS 230 Objectives

2. Recognize and use the appropriate techniques to collect or use survey data to address a research problem

•Recognize the ethical responsibilities of conducting human subjects research.•Compare the advantages and disadvantages of different survey methods.

BUS 230 Objectives

2. Recognize and use the appropriate techniques to collect or use survey data to address a research problem

•Identify sources of respondent and administrative error and develop the ability to construct and administer a survey instrument which minimizes these errors.•Recognize the implications of probability vs. non-probability sampling on the interpretation of primary data.

BUS 230 Objectives

“The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data."

~J. W. Tukey (1986)

BUS 230 Objectives

3. Interpret data using statistical analysis

•Identify and compare the types of measurement scales used in conducting research. •Analyze the scale of measurement to determine the types of descriptive and inferential statistics that can be used to interpret data. •Formulate conclusions and recommendations based upon statistical results.

BUS 230 Objectives

4. Develop the ability to effectively communicate research results both written and orally.

BUS 230 Objectives

5. Develop the ability to critically evaluate limitations, errors, and biases in existing research.

Tell me and I forget.

Teach me and I remember. Involve me and I learn.

Notes on Teaching and Learning

Notes on Teaching and Learning

The art of teaching is the art of assisting discovery.

~Mark Van Doren

Notes on Teaching and Learning

When one teaches, two learn.

~Robert Half

This presentation contains the poll(s) you downloadedSlide

Contents

2 Suggested verbal notes for presenters

3 Instructions slide to educate audiences on responding via text messages.

4 Instructions slide to educate audiences on responding via web or mobile web. This must be enabled on your poll in PollEverywhere.com.

5 Instructions slide to educate audiences on responding via Twitter. This must be enabled on your poll in PollEverywhere.com.

6+ The actual poll(s) you downloaded are embedded on these slides.

What’s next? Jump to slide 6 and enter Slide Show mode to see your poll in action. Copy & paste slide 6 and beyond into your own presentation, or just use this presentation.

Presenter Text Polling Notes• Explain what’s going on

– “Now I’m going to ask for your opinion. You’ll use your phones to respond just like on American Idol. So please take out your cell phones, but remember to leave them on silent.”

– “You’ll participate by sending a text message. If you don’t know how to do that, just ask your kids! Or have your neighbor help you figure it out.”

• Address their concerns– “This is a just standard rate text message, so it may be free for you, or up to twenty

cents on some carriers if you do not have a text messaging plan.”– “The service we are using is serious about privacy. We cannot see your phone

numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!”

• Use a demo or practice poll– For example, a Free Text Poll like “Let’s Practice: Text in your first name!”

• Always test your polls in your presentation before your event using the computer that will be projecting your presentation, especially if that computer is not the one you’re currently using.

How To Vote via Texting

1. Standard texting rates only (worst case US $0.20)2. We have no access to your phone number3. Capitalization doesn’t matter, but spaces and spelling do

TIPS

EXAMPLE

How To Vote via PollEv.com

Capitalization doesn’t matter, but spaces and spelling doTIP

EXAMPLE

How To Vote via PollEv.com/username

Capitalization doesn’t matter, but spaces and spelling doTIP

EXAMPLE

My Ethical Dilemma

My Ethical Dilemma

Poll: I have free pills that extend life by 1 ...

My Ethical Dilemma

Poll: Am I obligated to MAKE you take them?

My Ethical Dilemma

Poll: I have free pills that reduce life by 1 ...

My Ethical Dilemma

Poll: Text your questions.

Notes on Power Point

Document

Teleprompter

Presentation

DATA

is

Ubiquitous

Hal Varian, Chief Economist Google

(Business) Research

. . . seeks to predict and explain all phenomena that taken together comprise the ever-changing business environment.

. . . finds answers that (a) improve business performance, and (b) improve the lives of customers, employees and owners.

Poll: If a winery does research on which label...

Poll: If a chemist determines which chemical i...

Applied vs. Basic Business Research

What we will do this semester:

Examples:

What we will do this semester:

More Examples:

Bank Research

Customer Satisfaction Research

Library Research

Cartwright/Chartwells Research

How the information age is affecting researchers and decision makers:

Matter matters less. Distance matters less. Time matters more. Customization matters more. People matter more.

Group Assignment

• What are the positive aspects about working in teams? In your opinion, what should be done to promote them? •What are the negative aspects about working in teams? In your opinion, what should be done to deal with them?

Group Assignment

•In your opinion, what is the most important factor that influences a team’s success? Explain why.

•What should your teammates know about you that will help them better understand the way you work and thus promote team success?

Group Assignment

WDG

Contract

Discuss Group Contracts

Assign Groups