bus 201 business & human communication outline fall 2011

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BUS 201 BUSINESS AND HUMAN COMMUNICATION BBA PROGRAM, FALL SEMESTER 2011 BRAC BUSINESS SCHOOL BRAC UNIVERSITY

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1. STAFF CONTACT DETAILS

1.1 COURSE COORDINATOR:

Anahita Ahmed

Office: Level 7 University Building

Phone: +8801754079229

Email: [email protected]; [email protected]

1.2 CONSULTATION HOURS:

I am generally available to answer questions and for clarifications- Sunday & Tuesday

12.30pm to 1.30pm. I am also available Thursday 11.00 am to 1.00 pm. If you are

planning to come to my office, I kindly request you to call/email me first with your issue.

Group Consultations are strictly by appointment via email.

1.3 CONTACT OUTSIDE OF CLASS TIMES & CONSULTATIONS:

If you have any questions about the course, please email me at the address above. I will try to

respond to enquiries promptly. However, keep in mind I may be teaching other classes when you

make an enquiry, and therefore there may be a delay in getting back to you. Please note that email

correspondence will be dealt with periodically – once every couple of days, not 24/7

2. COURSE DETAILS

2.1 TEACHING TIMES AND LOCATIONS

Lecture: Sunday-Tuesday 2:00pm to 3:30pm

Venue: UB0304

2.2 UNITS OF CREDIT

This course is worth 3 Credit Hours


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2.3 SUMMARY OF COURSE

Effective communication management at individual, group and organisational levels is crucial

in business and professional contexts. This course facilitates understanding of

How people manage their communication processes

Considers 'best practice' for successful organisational communication, and

Provides opportunities for communication skills development and enhancement.

Topics include:

1. Understanding Business Communication in Today’s Workplace

2. Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

3. Planning Business Messages

4. Writing Business Messages

5. Working with Letters, Memos, and E-Mail Messages

6. Writing Routine, Good-News, and Goodwill Messages

7. Writing Bad-News Messages

8. Writing Persuasive Messages

9. Understanding and Planning Business Reports and Proposals

10. Writing and Completing Business Reports and Proposals

11. Planning, Writing, and Completing Oral Presentations

12. Searching for Employment and Preparing Employment Messages

2.4 COURSE AIMS

2.4.1 COURSE OBJECTIVES AND OUTCOMES:

The course objectives, consistent with the mission statement and competencies of the BRAC

Business School and the critical thinking, communication, and other educational goals of the

BRAC University, are:

1. To develop students' basic research, analysis, writing, computer, teaming, and presentation

skills

2. To develop students' applied critical thinking skills and communication through

introduction to various forms of organisational communication

On successful completion of this course, one should be able to:


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1. Select and apply appropriate communication principles and theories in globalised business

and social contexts

2. Develop the critical thinking skills to manage group and organisational communication in

situations of crisis, change and uncertainty

3. Recognise and selectively apply the range of communication styles practised by successful

leaders

4. Evaluate and select appropriate communication strategies for developing and maintaining

interpersonal relationships

2.4.2 COURSE GOALS:

The goal of accomplishing each objective will be met by focusing on the above-stated

competencies, as briefly summarized below.

1. Communication: Students will demonstrate effective written & oral

communication through the submission of assignments.

2. Technology: Students will be introduced to the role of technology of business and

should become aware of the concepts involved with the use of technology. Each

student will gain an awareness of using technology to make effective presentations

through the development of a PowerPoint presentation; Digital media and social

networking.

3. Critical Thinking Skills: Students will develop, through the introduction of

theories and concepts of business communication, the ability to organize and

analyze information in a logical manner. Skill development and practice will be

developed through written assignments and classroom activities.

4. Interpersonal Interaction: Students will gain an understanding of group dynamics

and develop interpersonal interaction skills through team building activities and

classroom participation.

5. Business Environment: Students will discuss examples of how the business world

is changing and the importance of life-long learning. Trends in global

communication will be thoroughly discussed.


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2.4.3 RELATIONSHIP OF THIS COURSE TO OTHER COURSE OFFERINGS

The aim of this course is to provide students with the skills and knowledge to achieve a standard of

communication excellence in interactions in a business organisation. The course is grounded in

theory that has a very practical application in developing and maintaining professional

relationships in contemporary organisational contexts. Through exploration and application of

theories and concepts, students will develop an understanding of how students and others manage

communication processes when interacting with all organisational stakeholders.

Students will consider ‘best practice’ for managing interpersonal interactions in organisational

contexts and students will be provided with the opportunity to develop and enhance students’

professional, academic and personal communicative behaviours. Students will also develop skills

and knowledge that they will use in the application of concepts learned in this and other

disciplines.

There are no prerequisites for this course.

3. LEARNING AND TEACHING ACTIVITIES

3.1 APPROACHES TO LEARNING AND TEACHING IN THE COURSE

The course comprises three key elements:

1. A 1.3-hour lecture: The topics outlined in this course outline are best explored through active

participation and experiential learning, so that participating in this course will be an interesting,

challenging and fun experience. Core topics will be discussed in an integrated lecture

environment, where you are encouraged to question and comment on aspects of each topic.

Therefore, to make this an optimal learning (and enjoyable) experience, it is expected students

will actively participate in discussions, so that we might establish a community of learners in a

cooperative learning environment. Students are encouraged to individually and collectively

reflect on the content and relevant discussions of weekly topics and take responsibility for

learning. Students are kindly requested to go through readings given before

each class for their own benefit.


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2. Individual study and participation: We expect you come to and be prepared for

every lecture. This means you should come with a one page typed summary

of review and reflection of last class. You will be expected to comment on the readings

to other class members, if called upon in class.

Prior academic, workplace and life experiences are valued. Students must fill up the

profile form provided in class with the required details; and submit in the

second class. If they do not- she or he will be penalized.

3. Group study and participation: Classes, therefore, will involve group activities, which

include discussion groups, debates, role-play, interviews and analyses. The activities will

involve large and small group teamwork. Group members must also fill up the peer

evaluation forms. Otherwise, none of the group members will receive their

grades.

In summary-

Student shall:

1. Read and study assigned material prior to class.

2. Understand text and lecture material.

3. Attend class and participate in classroom discussions.

4. Apply knowledge, experience, and learning.

Lecturer shall:

1. Discuss text and supplemental materials.

2. Discuss current management issues.

3. Give examinations and written assignments focusing on the mastery and application of text,

Web, and lecture material.

Computers and mobile devices are not allowed to be used in class – surfing and

texting emerges as an inevitable and regrettable result, and is highly distracting

for everyone.


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4. Assessment

4.1 FORMAL REQUIREMENTS

In order to pass this course, a student must:

1. Achieve a composite mark of at least 50

2. Make a satisfactory attempt at all assessment tasks

3. Attend a minimum of 80% of classes, including the first and the last two classes

Assessment Task Weighting Length

1. Quizzes 10% There will be 2 quizzes, to assess how much

students review and reflect on the course

2. Individual Assignment 1

(before Midterm)

5% 1,000 words essay

3. Individual Assignment 2

(Before Final)

10% 2,000 words essay

4. Group Assignment – Final

Term Project

10% 4.000 words report + 20 slides presentation

done in 20 minutes

5. Mid Terminal Exam 15% See below for Details

6. Final Term Exam 30% See below for Details

7. Participation 15% 1. A one page typed review and reflection of

previous class, together with student’s own

views on them.

2. Students must fill up the profile form

provided in class with the required details;

and submit in the second class. If they do

not she or he will be penalized

8. Attendance 5% 1. Attend a minimum of 80% of classes,

including the first and the last three classes

– two of which will be presentation sessions


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Please note: You are encouraged to submit your assignments before the due date, if you have

finished them. The longer completion time for the Group Assignment is aimed at assisting

part-time students who have other commitments.

4.1.1 ASSESSMENT 1 (10%) QUIZZES

Four quizzes will be taken - all of which will be used for grading. Remember that there will be

no makeup quizzes if you happen to miss one. The test will consist of Short Conceptual

Questions. The test will examine the topics previously covered in the lectures and assigned

chapter readings. The test will contribute 10% to your final grade.

4.1.2 ASSESSMENT 2 & 3 (20%) INDIVIDUAL ASSIGNMENT

Essay – 1,000 words & 2,000 words

Topic- Will be assigned later in TSR

The purpose of this assessment is to test your understanding of the course content till

midterminal exams inclusive. Your assessment should be in essay format; however, you may

use headings if you wish. Your discussion should be both analytical and expository. You are

expected to apply the course content to your essay, but you are also expected to engage in

wider research of the topics. A minimum of four references is required. You must attach a

reference list, which will not be included in the word count.

Marking Criteria

1. Demonstrated understanding of the course content and relevant literature

2. Quality of analysis and exposition

3. Correct essay format for this assessment

4. Ability to write clearly, concisely, cohesively and (grammatically) correctly.

5. Acknowledgement of information sources using Harvard in-text referencing and

appropriate Harvard style Reference List


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4.1.3 ASSESSMENT 4 (10%)

Group Assignment – Final Term Project

The purpose of this assessment is to develop students’ skills in team building and to provide

students with the opportunity to develop professional presentation skills in a business context.

1. In Class 3, students will be formed into teams of four or five, depending on class numbers

and students’ team will be allocated a communication topic.

2. For the purpose of presentation, teams will assume the role of management consultants

specialising in business communication. Students are to develop a name, logo and slogan

for their consultancy business.

3. The class will represent a group of senior business executives who are potential clients and

have attended to hear students persuade them of the significance of communication to their

organisations.

4. Students are to choose which specific organisation the class will represent and announce

that prior to presentation commencing.

5. The team should present for a total of 15 minutes, with each member presenting for an

equal amount of time.

6. Students are encouraged to use appropriate visual and/or audio aids to enhance

presentation.

7. Students must supply a copy of any visual aids and any handouts to tutor at the time of

presentation.

8. This copy should include a group assignment covering sheet and a title page setting out the

name of their consultancy, logo and slogan.

9. Please note that when presenting, students are not to read from a prepared script –

students should use small ‘cue’ cards with bullet points.

10. Teams will have to submit a report for 4.000 words

11. The presentation will be of 20 slides and will be provided 15 minutes. 5 minutes will be

given for questioning session

Marking Criteria

1. Evidence of planning and preparation

2. Language and nonverbal communication appropriate for the audience and context

3. Links to relevant theory


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4. Quality of argument and persuasive strategies used

5. Quality of self presentation strategies

6. Quality of structure

7. Coordinated team approach

8. Clear, appropriate and well presented aids

Some General Comments on This Assessment

1. The "consultant's business presentation" should include specific recommendations

2. A consultant’s business presentation consists of:

a. A series of interlinked slides and

b. A report linking the slides and summarising appropriate recommendations

3. The aim of this assessment is to give you experience in applying communication strategies

to a specific business organisation.

4. Note that some firms may not be familiar with the academic terms. Thus- you should use

language familiar to the firm on a case by case basis

5. Make certain you include a bibliography of articles, books consulted and a list of

individuals contacted in your study. If any material is given to you on the basis of it being

confidential, a letter of confidentiality can be provided by the lecturer

4.1.4 ASSESSMENT 5 & 6 (15% +30%)

Midterminal & Final Examination The exam will be structured in such a way as to relate to all Student Learning Outcomes.

1. The purpose of this assessment is to encourage you to reflect on the course content and to

test your understanding of the concepts discussed during classes.

2. For the midterminal- content taught until the midterms will be the required preparation. It

has 15% weightage of total marks.

3. The final exam will be comprehensive – it will be including all the course content. It has

30% weightage of total marks

4. The exams will be conducted over a two hour period

5. It will include multiple-choice questions; short essay answer and short case study questions,

which will be based on the overall course content.

6. Further details of the exam will be discussed in lecture.


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4.1.5 CONTINUOUS ASSESSMENT (15%)

Active participation is an important component of this course. All students are expected to take the

initiative to participate in class discussions. You will be assessed on your ability to discuss

intelligently and contribute to class discussion of case studies, designated readings and questions

from the course lecturer. This includes-

1. Attend a minimum of 80% of classes, including the first and the last two classes

2. A one page typed review and reflection of previous class, together with student’s own views

on them.

3. Students must fill up the profile form provided in class with the required details; and

submit in the second class. If they do not- she or he will be penalized

4.3 ASSESSMENT FORMAT

All written assignments must be lucid and legibly computer-typed in word processor,

printed out on A-4 size paper with the font ‘Times New Roman’; font size 12; 1.5

spaced; inserted page numbers; and excepts headings, the body of the text will be

justified with 1” top & bottom margin and 1.25” left & right margin. They should

not be presented in plastic sleeves or any form of binding, but should simply be stapled in the top left

corner and have the relevant Assignment. Covering Sheet attached and signed by

the individual submitting, or in the case of the group project, signed by each

team member.

4.3.1 ACKNOWLEDGEMENT OF SOURCES

You are required to acknowledge the source of all ideas and expression used in submitted work. To

provide adequate documentation is not only an indication of academic honesty, but also a courtesy,

enabling the marker to consult sources with ease. Failure to do so may constitute plagiarism, which

is subject to a charge of academic misconduct.

The referencing system for this course is Harvard, author date, in text

referencing. Your reference list should also be in Harvard style. No other form

of referencing should be used.


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90 - 100 = A (4.0) Excellent

85 - <90 = A- (3.7)

80 - <85 = B+ (3.3)

75 - <80 = B (3.0) Good

70 - <75 = B- (2.7)

65 - <70 = C+ (2.3)

60 - <65 = C (2.0) Fair

57 - <60 = C- (1.7)

55 - <57 = D+ (1.3)

52 - <55 = D (1.0) Poor

50 - <52 = D- (0.7)

4.3.2 ASSIGNMENT SUBMISSION PROCEDURE

You are required to submit one hard copy and one electronic copy of all written

assessments. A hard copy of your assignments should be delivered to your tutor in your lecture in

the week due, regardless of the day of your lecture. You are advised to keep both a hard copy and an

electronic copy of your assignments. The appropriate assignment-covering sheet must

accompany all hard copy assessments submitted. 4.3.4 INTRODUCTION TO GRADE AND MARK RANGES

4.4 LATE SUBMISSION

Requests for late submission of assignments must be made in writing, at least three days before the

assignment is due and must be supported by credible documentation. In the interests of fairness,

requests for late submission will only be granted in extenuating circumstances. Otherwise, late

submission of assignments will incur a penalty of 10% of the assignment mark

per day (note that a weekend represents 2 days).


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5. COURSE RESOURCES

5.1.1 PRESCRIBED TEXT

You are required to acquire a copy of the textbook, which is widely available. You are expected to

read the relevant chapters of the text before classes. A knowledge and understanding of the text

material will promote your understanding, and inform your class participation and discussion.

Bovee, L. C., Thill, J.V. , Schatzman, B. E., Business Communication Essentials,

2004, Prentice Hall, New Jersey.

5.1.2 ADDITIONAL TEXT

This will be provided by THE INSTRUCTOR before class for the students benefits.

OTHERS:

STUDENT RESPONSIBILITIES AND CONDUCT

Students are expected to be familiar with and adhere to university policies in relation to class

attendance and general conduct and behaviour, including maintaining a safe, respectful

environment; and to understand their obligations in relation to workload, assessment and keeping

informed.

WORKLOAD

It is expected that you will spend at least ten hours per week studying including

3 hours in class sessions. Over-commitment has been a cause of failure for many students.

You should consider the required workload when planning how to balance study with employment

and other activities.

ATTENDANCE

Your regular and punctual attendance at lectures and seminars is expected in this course. University

regulations indicate that if students attend less than eighty per cent of scheduled classes they may

be refused final assessment.


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SPECIAL CONSIDERATION AND SUPPLEMENTARY EXAMINATIONS

You must submit all assignments and attend all examinations scheduled for your course. You

should seek assistance early if you suffer illness or misadventure, which affects your course

progress. For advice on BRAC policies and procedures for granting special consideration and

supplementary exams.

KEEPING INFORMED

You should take note of all announcements made in lectures, tutorials or on the course web site.

From time to time, the University will send important announcements to your university e-mail

address without providing you with a paper copy. You will be deemed to have received this

information. It is also your responsibility to keep the University informed of all changes to your

contact details. In conclusion-

1. The instructor reserves the right to modify any of the material in the

Syllabus and Class Schedule with sufficient notice given to course

participants.

2. Each student is responsible for obtaining all handouts, announcements, and

schedule changes.

3. This course has no provisions for make-up examinations or extra credit.

4. Class starts on time. It is in your best interest to be punctual.

5. Important classes announcements may be communicated by e-mail—check

your e-mail account regularly.

WITHDRAWALS:

To withdraw passing, passing work is required. Failure to officially withdraw will result in a grade

of "F". The school has specific policies regarding withdrawals. Consult the current academic

catalogue for specific policies.


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COURSE OVERVIEW SUMMARY SPRING 2011

Date Class

No

Time

Topics

18 Sept

2011

1

2.00 – 3.30 pm

Welcome Session

Class introduction

Course Outline discussion

Discussion of social norms – dress code,

punctuality, behaviour

Distribution of profile forms

20 Sept

2011

2

2.00 – 3.30 pm

SUBMISSION OF STUDENT PROFILE

Understanding Business Communication in

Today’s Workplace

o The Changing Workplace

o Improving Business Communication

o Improving Intercultural Sensitivity

o Cultural Context

o Nonverbal Communication

o Improving Workplace Sensitivity

READINGS

25 Sept

2011

3

2.00 – 3.30 pm

Review of previous Content

Understanding Business Communication in

Today’s Workplace (Continued)

27 Sept

2011

4

2.00 – 3.30 pm


Communicating in Teams and Mastering

Listening and Nonverbal Communication Skills

o Characteristics of Effective Teams


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o The Listening Process

o Nonverbal Communication

READINGS

2 Oct 2011

5

2.00 – 3.30 pm


Planning Business Messages

o Effective Business Messages

o ThreeStep Writing Process

o Selecting the Best Channel and Medium

o Project the Company’s Image

READINGS

4 Oct 2011

6

2.00 – 3.30 pm


Writing Business Messages

o Organizing the Message

o Defining the Main Idea

o Balance Your Writing Style

o Choose Words That Communicate

o Writing Effective Sentences

o Effective Sentence Style

o ParagraphDevelopment Techniques

Discussion of Individual Assignment

READINGS

9 Oct 2011

7 2.00 – 3.30 pm


Working with Letters, Memos, and EMail

Messages

o Sending Letters, Memos, and EMail


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o Format Differences

o Format for BusinessLetters, Memos & EMail

o EMail Readability & Etiquette

o Understand “cc” and “bcc” fields

o Categories of Messages

o How to communicate on Social Networks

READINGS

11 Oct 2011

8 2.00 – 3.30 pm


Writing Routine, GoodNews, and Goodwill

Messages

o Routine Requests

o Types of Routine Requests

Business Orders

Action and Information

Claims and Adjustments

References and Recommendations

o Action and Information

o Claims and Adjustments

o References and Recommendations

o Goodwill Messages

Discussion of Sample Letters

READINGS

16 Oct 2011 2 Oct 2011

2.00 – 3.30 pm


Writing BadNews Messages

o Strategies for BadNews Messages

o AudienceCentered Tone

o The Direct Approach

o The Indirect Approach


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READINGS

18 Oct 2011

10 2.00 – 3.30 pm


Writing Persuasive Messages

o Analyze Your Purpose

o Gauge the Audience

o Writing Persuasive Messages

o Completing the Message

o Logic and Emotions

o Getting Attention

o Increasing Desire

o Motivating Action

READINGS

23 Oct 2011

11 2.00 – 3.30 pm


Writing Persuasive Messages (Continued)


READINGS

25 Oct 2011

12 2.00 – 3.30 pm

Discussion of sample letters

SUBMISSION OF INDIVIDUAL ASSIGNMENT 1– every student has to submit in person.

Midterm Review

30 Oct 2011

Tentati

ve

2.00 – 3.30 pm

MIDTERMINAL EXAM


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Midter

m

1 Nov 2011

13 2.00 – 3.30 pm


Pairing with new learning partners till course

end

Understanding and Planning Business Reports

and Proposals

o Analytical Reports

o Solving Problems

o Writing Proposals

o Planning Reports

o Analyzing the Situation

READINGS

13 Nov

2011

14 2.00 – 3.30 pm


SUBMISSION OF TOPIC FOR GROUP TERM

PROJECT

Understanding and Planning Business Reports

and Proposals (Continued)

Discussion of Sample Reports

READINGS

15 Nov

2011

15 2.00 – 3.30 pm


Writing and Completing Business Reports and

Proposals

o Organizing Reports and Proposals

o Selecting Format and Length

o Choosing an Approach


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o Structuring Informational Reports

o Structuring Analytical Reports

o Structuring Proposals

o Using Computers to Create Visuals

o Composing Reports and Proposals

o Completing Reports and Proposals

o Components of Formal Reports

o Prefatory Parts

READINGS

20 Nov

2011

16 2.00 – 3.30 pm


Writing and Completing Business Reports and

Proposals (Continued)

Discussion of Sample Proposals

READINGS

22 Nov

2011

18 2.00 – 3.30 pm


Planning, Writing, and Completing Oral

Presentations

o Planning Speeches and Presentations

o Common Purposes of Business Presentations

o Oral Presentations

o Using Visual Aids

o Creating Effective Slides

o Choosing a Color Scheme

o Stimulate emotions

o Answering Questions

READINGS


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27 Nov

2011

19 2.00 – 3.30 pm


Planning, Writing, and Completing Oral

Presentations (Continued)

READINGS

29 Nov

2011

20 2.00 – 3.30 pm


Searching for Employment and Preparing

Employment Messages

o The Changing Workplace

o What Can You Offer?

o What Do You Want To Do?

o The Employment Search

o Organize Your Approach

o Organizing Résumés

o Résumé Components

Home Task Prepare an Individual Sample

Resume for submission in the next class

READINGS

4 Dec 2011

21 2.00 – 3.30 pm


Searching for Employment and Preparing

Employment Messages (Continued)

Discussion of Sample Resume

READINGS

6 Dec 2011

22 2.00 – 3.30 pm

SUBMISSION OF ALL SLIDES BY EVERY GROUP

PRESENTATION SESSION 1

11 Dec 23 2.00 – 3.30 pm

PRESENTATION SESSION 2


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2011

13 Dec

2011

24 2.00 – 3.30 pm

SUBMISSION OF INDIVIDUAL ASSIGNMENT 2

SUBMISSION OF FINAL TERM REPORT

FINAL REVIEW

18 Dec

2011

Tenta

tive

final

2.00 – 3.30 pm

Supplementary Session

NOTE: CHANGES TO THIS OUTLINE, IF REQUIRED, WILL BE

DISCUSSED IN CLASS

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GROUP ASSIGNMENT COVERING SHEET NAME OF SCHOOL: PROGRAM: COURSE NAME: LECTURER NAME:

1. Student Number: ___________________ Name: ____________________________






Assignment: __________________________________________________________ Words: _____________ Date due: ____________________ Date Submitted: ____________________ Declaration:I declare that this assessment item is my own work, except where acknowledged, and has not been submitted for academic credit elsewhere, and acknowledge that the assessor of this item may, for the purpose of assessing this item: Reproduce this assessment item and provide a copy to another member of the University; and/or Communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of the assessment item on

its database for the purpose of future plagiarism checking). I certify that I have read and understood the University Rules in respect of Student Academic Misconduct.

Date: …....…/……....…/…….. 1.Signed: ………….…………………………….. ……………………..

Date: …....…/……....…/…….. 2.Signed: ………….…………………………….. ……………………..

Date: …....…/……....…/…….. 3.Signed: ………….…………………………….. ……………………..

Date: …....…/……....…/…….. 4.Signed: ………….…………………………….. ……………………..

Date: …....…/……....…/…….. 5.Signed: ………….…………………………….. ……………………..

Date: …....…/……....…/…….. 6.Signed: ………….…………………………….. …………………….. NOTE: It is considered Academic Misconduct to SIGN ON BEHALF OF ANOTHER STUDENT. MARKER TO COMPLETE Date Submitted: ________________ Mark/Grade: Comments:


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PEER EVALUATION FOR GROUP PROJECT

Students must fill up the profile form provided here with the required details; and submit in the during the first Presentation

Session. If they do not- she or he will be penalized BUS 201 BUSINESS AND HUMAN COMMUNICATION BBA PROGRAM, SPRING SEMESTER 2011 BRAC BUSINESS SCHOOL BRAC UNIVERSITY The purpose of this form is to allow you to evaluate the relative contribution of the members of your group to the group project. In making your evaluation, you should divide 100 points among the members of the group, other than yourself. Thus, the total in each column should be 100. Your name: Student Id: Group Topic: Group No: Team member (s) name

Student Id:

Conceptualisation Project execution

Team work

Overall contribution

TOTAL 100% 100% 100% 100% Please provide brief comments on the scores you gave:

Thank you very much for your input! ‘CUE’ CARDS

TOPIC:

* Sub Topic 1

* Sub Topic 2

* Sub Topic 3


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"CONSULTANT'S BUSINESS PRESENTATION FORMAT"(20 SLIDES, 15 MINUTES)

1. Title Slide – Consultant Firm Logo & topic 2. Agenda/Overview – What will be covered in the presentation 3. Company Overview – Profile of the firm 4. Situational Analysis Of Communication Process – What is the issue with

the current communication? (Depending on your topic of choice) 5. Problem/Sub-Problem Statement – What is the issue? 6. Recommended Course of Action To Improve Communication – what is

the solution? 7. Benefits & Disadvantages – How it is helpful? Why it may be

problematic? 8. Implementation – How will you go about solving the problem? 9. Contingency Plan – What will you do if you cannot solve the problem? 10. Summary – Brief overview of what was covered

This outline can also be used to write the report for the group project.


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ESSAY FORMAT FOR INDIVIDUAL ASSIGNMENT Introduction: The introductory paragraph should also include the thesis statement, a kind of mini-outline for the paper: it tells the reader what the essay is about. The last sentence of this paragraph must also contain a in-between "hook" which moves the reader to the first paragraph of the body of the paper. Body: Body — First paragraph: The first paragraph of the body should contain the strongest argument, most significant example, cleverest illustration, or an obvious beginning point. The first sentence of this paragraph should include the "reverse hook" – the sentence which ties in with the transitional hook at the end of the introductory paragraph. The topic for this paragraph should be in the first or second sentence. This topic should relate to the thesis statement in the introductory paragraph. The last sentence in this paragraph should include a transitional hook to tie into the second paragraph of the body. Body — Second paragraph: The second paragraph of the body should contain the second strongest argument, second most significant example, second cleverest illustration, or an obvious follow up the first paragraph in the body. The first sentence of this paragraph should include the reverse hook which ties in with the transitional hook at the end of the first paragraph of the body. The topic for this paragraph should be in the first or second sentence. This topic should relate to the thesis statement in the introductory paragraph. The last sentence in this paragraph should include a transitional hook to tie into the third paragraph of the body. Body — Third paragraph: The third paragraph of the body should contain the weakest argument, weakest example, weakest illustration, or an obvious follow up to the second paragraph in the body. The first sentence of this paragraph should include the reverse hook which ties in with the transitional hook at the end of the second paragraph. The topic for this paragraph should be in the first or second sentence. This topic should relate to the thesis statement in the introductory paragraph. The last sentence in this paragraph should include a transitional concluding hook that signals the reader that this is the final major point being made in this paper. This hook also leads into the last, or concluding, paragraph. Concluding paragraph: This paragraph should include the following: An allusion to the pattern used in the introductory paragraph, A restatement of the thesis statement, using some of the original language or language that "echoes" the original language. (The restatement, however, must not be a duplicate thesis statement.) A summary of the three main points from the body of the paper. A final statement that gives the reader signals that the discussion has come to an end. (This final statement may be a "call to action" in an persuasive paper.) HARVARD STYLE REFERENCING Please check the following link for the reference file www.library.uq.edu.au/training/citation/harvard_6.pdf


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STUDENT PROFILE SHEET

Name:

Contact Information Phone: Email:

Education

A Levels/HSC: Name of Institution: Result:

O Levels/SSC: Name of Institution: Result: Religious Views:

Activities and Interests: Career Aspiration:

PUT IN PICTURE


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Lecturer Profile

Anahita worked for multinational companies, which exposed her to tangs and talents of people of other cultures –it proved an enlightening experience. It also developed her as a team player, open to working with different cross-functional teams. It was also imperative for her to develop communication strategies for different products and consumers of different socio-economic classes. She additionally had to identify communication mediums and to design key performance indicators measuring the performance. In response to the nature of the industry Anahita worked in, it was essential on a daily basis in her roles at British American Tobacco & Ogilvy, that: she must had and strongly implement the ability to read, analyze, and interpret the most complex documents. She made effective, persuasive presentations on complex topics to client, top management, public groups, on a regular basis. She has currently completed her Masters in Marketing at Australian School of Business at University of New South Wales at Sydney, Australia. The degree is partially research-based, focusing on streams in brand & channel management, services and business-to-business marketing, decision support and marketing analytics, new product development and marketing communications. She was also elected as Marketing Manager, for Graduate Student Association, at ASB. It required planning and implementation of promotion, with Communications Unit, on a range of print and social media. She looks forward to both having and providing an enlightening learning experience with her students. Specialties • Can successfully develop & execute innovative marketing strategies to increase customer acquisition and retention, while increasing brand awareness and company profitability • Can manage & coordinate various functions relative to Brand & Channel Development Teams, Creative Development, Strategic Planning Legal and Corporate & Regulatory Affairs; Suppliers and Activation agencies; Finance and Procurement EXPERIENCE

Marketing Manager UNSW-ASB Graduate Student Association (GSA) Non-Profit; Higher Education industry May 2010 – October 2010 (6 months) Senior Account Executive, British American Tobacco Bangladesh (BATB) Team Ogilvy & Mather Privately Held; Marketing and Advertising industry April 2008 – September 2009 (1 year 6 months) • Oversaw 3 premium brands including – Dunhill, Benson & Hedges (B&H) and John Player Gold Leaf (JPGL)

Territory Officer, Chittagong Metro 1 British American Tobacco Bangladesh Consumer Goods industry July 2007 – April 2008 (10 months) • Ensured sales & distribution in a strategically important market for BATB, leading to a growth in the market for both premium and domestic brands such as Benson & Hedges, JPGL, Pall Mall, Capstan Viceroy, Star Officer – Brand Positioning, Market Communication Grameenphone Public Company; GP; Telecommunications industry January 2007 – July 2007 (7 months) • Established high TOM awareness, communication recall and communication likeability of GP mother brand in the following areas - Value for Money, Most Reliable, Most Innovative • Attained desired image targets – “Reliable,” “Quality”, “Innovative” EDUCATION

University of New South Wales Masters of Marketing, Marketing 2010 – 2010 Institute of Business Administration University of Dhaka Bachelor of Business Administration, Marketing & Human Resource 2003 – 2007

bus 201 business & human communication outline fall 2011

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