introducing the tabasco mini-bottle pizza platform · pack tie x tier weight cube case dimensions...
TRANSCRIPT
TABASCO® MINI-BOTTLEPIZZA PLATFORM
INTRODUCING THE
With the #1 hot sauce asked for by name.1
UPSELL EXCITING FLAVORS AND UPSTAGE THE COMPETITION
VISIT TABASCOFOODSERVICE.COM TO LEARN MORE AND CONTACT YOUR LOCAL SALES REPRESENTATIVE
1. Datassential, Independent study, October 2015.©2018. TABASCO and the DIAMOND and BOTTLE LOGOS are trademarks of McIlhenny Company, Avery Island, Louisiana, USA 70513.
Discover the portable, premium way to let customers personalize meals.
• Add a premium halo with co-branded TABASCO® Mini-Bottles
• Raise perceived value
• Deliver consistent quality
• Keep your brand top of mind beyondthe meal
Carryout
46% of patrons PREFER
Mini-Bottles with takeout1
52% of customers think
TABASCO® Minis make dining more fun1
75% OVER
Buffet/Banquet
• Raise perceived value
top of mind beyond
Room Service
On the Go
Home Meal Kit
Drive-Thru
PERFECT FOR EVERY SEGMENT
Bar/Beverage
Actual Size
Pizza
CREATE ELEVATED EXPERIENCES WITH HIGH-VALUE MINI-BOTTLES
of patrons EXPECT to see Mini-Bottles
in hotels1
PRODUCT MFR.CODE
UNITSIZE
CASEPACK
TIE XTIER WEIGHT CUBE
CASEDIMENSIONS (in.)DIMENSIONS (in.)
LENGTH WIDTH HEIGHT
TABASCO® brand Original Red Sauce 00016 1/8 oz. 144 18 x 8 7.00 0.13 13.25" 7.75" 2.25"
TABASCO® brand Original Red Sauce* 00007 1/8 oz. 500 10 x 5 24.50 0.57 21.00" 8.5" 5.5"
TABASCO® brand Green Jalapeño Pepper Sauce** 00344 1/8 oz. 144 18 x 8 7.00 0.13 13.25" 7.75" 2.25"
TABASCO® brand Chipotle Pepper Sauce** 00275 1/8 oz. 144 18 x 8 7.00 0.13 13.25" 7.75" 2.25"
To order TABASCO® Mini-Bottles, call 1-888-HOT-DASH or contact your local McIlhenny Company broker at TABASCOfoodservice.com.
*TABASCO® Original Red Sauce Mini-Bottles (500-ct. case) are available for personalization on the back label.* * 500-count TABASCO® Chipotle Pepper Sauce and TABASCO® Green Jalapeño Pepper Sauce Mini-Bottles are special orders.
Please contact your local market representative for pricing and ordering information.
©2018. TABASCO and the DIAMOND and BOTTLE LOGOS are trademarks of McIlhenny Company, Avery Island, Louisiana, USA 70513.
BRANDED MINI-BOTTLES MAKE A MAJOR IMPACT
1. Technomic, Pizza Consumer Trend Report, 20162. Barteleme, Melanie Zanoza, Building Better Pizza, Institute of Food Technologists, Nov. 2016;
Offering added-value options—like specialty sauces—is one way pizza operators are answering consumers’ growing demand for customization. In one recent test, a mid-sized pizza chain included a trio of TABASCO® brand Mini Bottles inside its pizza boxes to the surprise and delight of many customers.
Operators find new ways to stand out with specialty flavors.
Plain pizza is a classic, but today’s consumers often seek the unexpected extra to take their pies to the next level. High-end toppings like burrata and prosciutto or figs and goat cheese can be spotted on menus across America. And that’s just the beginning.
Traditional marinara is getting swapped for sauces like Buffalo, barbecue and béchamel. Better-for-you ingredients are also increasing in demand—with consumers calling for greater ingredient transparency.1
What it comes down to is choice. Consumers want a say in what makes their pizza extra special. TABASCO® Chipotle
Pepper Sauce
Elevates Southwestern-inspired pizzas featuring steak, peppers, mushrooms, fajita chicken and more.
TABASCO® Green Jalapeño Pepper Sauce
Lets veggie pizzas shine with bright, fresh flavor.
TABASCO® Original Red Sauce
Balances rich and creamy cheeses and complements traditional meal toppings.
Elevated pizzas take over menus
Most importantly, the chain’s customers said they would pay up to $2.99 extra for a TABASCO® Mini-Bottles Pizza Platform to arrive with their pizza. Making a real win-win for operators: affording customers the choice they seek while providing the incremental profits to strengthen bottom lines.
One customer exclaimed, “This definitely separates you from the competitors. I was so happy that my TABASCO® [brand Pepper Sauce flavors were] inside the pizza box.” While another said, “I will be a customer for life because of [it].”
of consumers want pizza places to offer more premium toppings.246%
Sponsored by TABASCO® Brand
SPECIAL ADVERTISING SECTION
Perfect Pizza Pairings