An international conference of reference on the latest challenges of reputation management in a digital world

Christophe Ginisty christophe@ginisty.com

The Concept Reputa'onWar  is  an  interna'onal  conference  that  addresses  the  challenges  of  reputa'on  management  in  a  digital  world  within  the  social  and  human  angle  (sociology,  anthropoplogy,  psychology…).    It  is  yearly  event  organized  in  Paris  every  January.    The  objec'ves  are  to  raise  the  debate  on  the  importance  of  people’s  behaviors  in  reputa'on  management  and  to  get  a  higher  view  on  the  social  media  revolu'on.    Reputa'onWar  has  no  equivalent  in  the  world  and  can  represent  a  unique  opportunity  to  be  posi'oned  at  the  forefront  of  these  very  hot  ques'ons:  lately,  DeloiIe  published  a  survey  poin'ng  that  the  reputa'on  risk  was  quoted  as  the  #1  thread  for  business  leaders.    

The Creator •  Christophe Ginisty

–  International Digital Influence Specialist –  Founder of paris Based Rumeur Publique

(1988-2011) –  Deputy Managing Director EMEA and European

Digital Evangelist at Edelman (2011-2012) –  2013 President of the International Public Relations

Association (IPRA) –  Author of the essay« Allons enfants de

l’Internet ! » (2010 – Diateino) –  Founder of the NGO « Internet sans Frontières » –  Professor of lobbying and Digital Influence Strategy –  Blogger : http://www.ginisty.com

1st Edition •  11 Jan 2013 – 250 delegates

29%  

27%  15%  

9%  

7%  

13%  In-­‐house  communica'on  directors/managers  

Communica'ons  agency  leaders  

Bloggers,  influencers,  analysts  

Communica'ons  agency  staff  members  

Journalists  

1st Edition

1st Edition •  Speakers… 1/2

–  Christian Harbulot, Director of Ecole de guerre économique (school of economic war),

–  Helio Fred Garcia, author, crisis communication specialist

–  Tom Liacas, former activist, digital strategist, –  Jean-Noël Pénichon, Director of New

Technologies for McDonald’s Europe –  Benoît Raphaël, social media expert –  Brian Solis, auteur, founder Altimeter Group –  Tom Contiliano, Bloomberg –  Henry Peyret, Forrester Research,

1st Edition •  Speakers… 2/2

–  Arnaud Roy, Chief Marketing Officer, Augure, –  Alexis Bernard, Social Media Manager at SNCF, –  Guilhem Fouetillou, co-founder of Linkfluence, –  Camille Bockel, Recruitment Communication

Manager, Axa –  Hugues Werth, Marketing Director, Linkedin, –  Benjamin des Gachons, Campaign Director at

Change.org –  Najat Vallaud-Belkacem, French Minister of

Women’s rights

1st Edition •  Partners

PART

NER

S 20

13

1st Edition •  Social media coverage

2nd Edition •  17 Jan 2014 at Théâtre des Variétés

–  350 people •  60% : in-house communiations professionals •  22% : Communications and Marketing Agency Directors •  12% : Journalists and influencers •  3% : Solutions providers •  3% : Students

2nd Edition •  Speakers… 1/2

–  Gérald Bronner, Soiologist, author –  Hisham Zaazou, Egyptian Minister of Tourism –  Guillaume Brossard, co-founder of Hoax Buster –  Bruno Jeanbart, OpinionWay –  Eric Walter, Secretary General of Hadopi –  Philippe Spanghero, Former Professional Rugby Player –  Henri Verdier, Director of Etalab, author, –  Jacques-Emmanuel Saulnier, Director of

communication and official speaker at Group Total –  François-Brice Hincker, Communications Director at

Fondation Vinci Autoroutes

2nd Edition •  Speakers… 2/2

–  Julien Villeret, Communication Director, SFR –  Denis Pingaud, Author –  Nathalie Nadaud-Albertini, Sociologist –  Kenza Braiga, Journalist, Author –  Robert Phillips, Author, Founder of Jericho

Chambers –  Paul Hilder, Vice President Change.org –  Audrey Bourolleau, General Delegate at Vin &

Société –  Alexandre Boucherot, Founder of Ulule.com –  Morvan Boury, Digital Marketing Director, Le Nouvel

Observateur Group

2nd Edition •  Institutional partners

2nd Edition •  Partners

2nd Edition •  Social Media Coverage

2015 Edition

3rd Edition •  Friday, Jan 16th 2015 •  Théâtre des Variétés •  Umbrella theme (TBC) : « Game changer »

–  Focus on cases where social web has allowed to change things dramatically. We will insist on the positive transformative power on the reputation of people, brands, organizations, countries.

–  Focus on positive examples in order to demonstrate that there is not only bad people and bad comments on social networks (no denying there are, but there is also a lot of positive energy)

–  Communications objective: minimize the negative effect of the term “war” in the conference title

3rd Edition •  Same model as last year: keynote speeches mainly

–  20 minutes presentations –  Keynote addresses with no slideshow (when possible) –  Battles: two speakers and a moderator

–  No round tables

•  Speakers –  An even more international event with speakers coming from

different regions in the world –  Speakers will be authors, government leaders, communications

directors, experts, key actors (no speaker from communications agencies)

3rd Edition •  An affordable delegate fee

–  350€ for the whole day instead of 490€ in 2014 (-28%) in order to attract more people from the middle management of large organizations.

–  An attractive early bird deal: 195€ available until 30/09/2014 –  95€ for the unemployed people, 75€ for students

3rd Edition •  Objectives :

–  > 500 delegates –  40%: in-house communications and marketing directors/

managers

–  25% marketing and communications agency leaders –  20% international delegates –  10% journalists and influencers

•  Scheduled announcements –  Launch of the RW Social Club

–  Workshop calendar –  International conferences program

3rd Edition •  Parners

–  Still in partnership with the International Public Relations Association (IPRA)

–  Same Institutional partners as 2014 –  Growth of media partnerships

•  Extension –  Content production to leverage the interest around the coming

presentations: Q4 2014

•  Opportunity –  Contact us for sponsor packages

Thank you for your attention.