“Don’t tell me how tobuild a website…”

“…tell me how to usethe one I have.”

Web projectsare not

Web operations.

Your project eventuallybecomes an operation.

Projects Are Not Operations

• Projects are bookended by startand end dates.

• There are defined methodologiesto get from here to there.

And thenyou launch.

Being on SNL rightnow is like being inTimes Square onNew Years….Day.You know, wheneveryone has leftand there’s garbageon the ground.”

“

Being here now islike winning anOscar…one ofthose technicalOscars that theygive out at a hotel.”

“

Characteristics of Operations

• Operations lose some of the glamour

• Operations lose the focus of “the end”

• Operations lose staff

• Operations lose budget

Projects have the luxuryof being very strategic.

Operations end upvery being tactical.

We Need a Plan

The Blend WebOperations Framework

RolesEvents and Tasks

Artifacts

Roles

• People

• Bundles of responsibilities applied to people

• Actions that produce an intended outcome

› Vision

CMO, CEO

› Strategy

Website Manager, Director

of Digital Strategy

› Technology

Developer, System Admin

› Content

Content Strategist, Writer

› Design

Designer, UX Specialist

› Operations

Web Manager, Community Manager

› Optimization

Digital Marketing Strategist, Web Marketer

Manage Execute

Events and Tasks

• Things that happen

• Things that we do• Meetings

• Analysis

• Ad hoc

• Scheduled

Artifacts

• Persistent things that we produce

• Documents

• Reports

• Code

• Media

RolesEvents and Tasks

Artifacts

Schedule

• Roles are in DRAFT

• Events, Tasks, and Artifacts this summer

• Beta release this fall

• We’ll be reaching out for testers

This framework willdrive the future ofthis conference

series.

Stay tuned…