introducing the most comprehensive marketing and sales ... · sales content co-branding of sales...
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Introducing the most comprehensive marketing and sales program in the
marketplace for VARs, ISVs, Integrators & IT Consultants
• Founded in 1998, Mindmatrix is the only company in the marketplace that offers PRM,channel marketing enablement, channel sales enablement, direct sales enablement andcorporate marketing automation, all on one platform.
• Through its IT Advantage Program, Mindmatrix works with hundreds of VARs, integrators,ISVs and IT consultants to help them market and sell their offerings better.
COMPANY OVERVIEW
THE MODERN BUYER’S JOURNEY
IT professionals don’t have a plan to grow their business
The buyer contacts the sales team only after they are 70% through the
sales cycle--Sirius Decisions
Sales are made between the 5th and 12th
contact
Buyers never respond to a cold outreach- Harvard Business
Review
80%
90%70% 80%
Persona type: VARs, integrators, ISVs and IT
consultants
The Mindmatrix Solution
Key challenges
Lack of sales and marketing experience
No sales and marketing plans in place
Lack of sales and marketing resources & tools
Too busy working in the business rather than on the business
+ +Sales enablement &
marketing automation platform
Pre-approved, branded, ready-to-
use content
MonthlyBusiness Consulting
and Coaching
Marketing & sales concierge and
support services
+ +CRM/PSA Integration
Helping VARs, Integrators and Channel Partners sell more
WHAT IS THE IT ADVANTAGE PROGRAM?
A complete IT marketing, sales and operations solution to help you be more successful in driving revenue through your services.
Let us do the heavy lifting and work on your business development goals so you can work in your business taking care
of your client’s IT requirements
Focus on the creative and strategic tasks!
WHY THE IT ADVANTAGE PROGRAM?
Maximize the value of your existing resources
Leverage the brand power of your vendors
Jumpstart your marketing & sales
Complement and maximize the skill sets of your own existing marketing talent,
including:-
Personalized, ready-to-use
marketing and sales content
Co-branding of sales and marketing materials to help promote your
personal brand even when marketing multi-vendor products
Enjoy true sales and marketing alignment
Scale your business for growth efficiently while managing the entire process from lead-to-
revenue with ease
Content Developer
Tactical Marketer
Graphic Designer
Strategist
ARE YOU A…
Content Developer Tactical MarketerGraphic Designer Strategist
The IT Advantage Program offers something for EVERYONE!
You focus on creating fresh, new content
(which is what you love doing!) while we help
you package and disseminate it effectively
Don’t worry about content, just keep working on that
amazing designs you have in your head. We will make
sure you get relevant content and tools to match!
Go ahead and plan those ads, emails or social media
campaigns and leave the nitty gritty to us. We will automate, execute and even tell you how
your campaigns are doing.
Focus on the big picture, while we take care of the day-to-day
marketing tasks that are mundane, yet
important.
HOW THE IT ADVANTAGE
PROGRAM ADDS VALUE TO YOUR
SALES FUNNEL AT EVERY LEVEL
30 DAYS 60 DAYS 90 DAYS
OPERATE
A PROVEN PLAN TO DRIVE ADOPTION & SUCCESS
Assess the structure,
technology and asset
requirements
Kick-offEnvironment review
ImplementationCoaching & assistance
(Monthly)Follow-ups (Weekly)
Tasks & Execution
Training supportMarketing support
Sales support
BUILD
THINK
OPERATEMARKETING ADMIN TRAINING• Contact management• Social media automation
EMAIL CAMPAIGN TRAINING• Email blasts• Email drip campaigns
MARKETING ASSET TRAINING• Marketing asset management• Landing pages and forms
SALES ENABLEMENT TRAINING• Sales tools• Playbooks• Sales process review• Lead flow analysis• CRM workflow review
BUILD• Lead score model• Creating groups, roles and other setup controls• Import contact lists• Create assets for setup• Install tracking• Schedule advanced trainings (Operate phase)• Schedule CRM integration (Optional)
THINKBUSINESS ASSESMENT• Review company’s current goals and initiatives• Identify gaps in order to reach goals • Establish a marketing plan moving forward
BASIC TRAINING• Accessing the Mindmatrix Account• Modifying company account information• Installing additional plugins• Dashboard overview
HELPS BUILD LOCAL BRAND, GENERATE LEADS,
OUTSOURCED CMO
• Email marketing • Landing pages for lead capture• Social media automation • Lead management • Web tracking
Automated contact synchronization with CRM & PSA including, but not limited to, Salesforce,
MS Dynamics, Autotask, Connectwise
• Blogs• Social Content• Emails• Day 0 alerts - Power messages• Newsletter Content• E-guides
Platfo
rm
• SEO reports/Directory submissions• Sending emails• Importing contacts• Coaching & best practice discussions• Editing landing pages• Data cleanup and migration• Editing templates with personalized content
Brand
ed
C
onte
ntS
ales & M
arketing C
oncie
rge
se
rvices
ENGAGE EXISTING CUSTOMERS AND PROSPECTS AND IMPROVE SALES
VELOCITY
• Lead nurturing drip campaigns• Automated lead scoring and routing
• Send warm leads to PSA/CRM including, but not limited to, Salesforce, MS Dynamics, Autotask, Connectwise
• Pre-packaged, personalized drip assets with integrated content from third party vendors such as Microsoft, IBM, Dell, etc.
Platfo
rmB
rande
d
Co
ntent
PS
A inte
gratio
n with
EFFICIENT AND EFFECTIVE SELLING
• Real time hot lead alerts • 360º View of prospect behavior• Sales playbooks with actionable sales
process & assets• Outlook and Chrome plugin for tracking• Automated sales prospecting• Mobile app for instant access to leads
• Send opportunities/tasks to PSAs /CRMs including, but not limited to, Salesforce, MS Dynamics, Autotask, Connectwise
• Sales process documentation and assets
• Vertical-centric brochures• PPTs
Platfo
rm
• Sales and marketing coaching • Data scrubbing • Importing and organizing leads
Brand
ed
C
onte
ntS
ales & M
arketing
Co
ncierg
e se
rvice
HOW WE MAKE YOU SUCCESSFUL
ANCILLARY SERVICESCREATIVE SERVICES
ANCILLARY SERVICESSALES & MARKETING CONCIERGE
Editing templates with personalized content Sending emails
Editing newsletter templates and sending newslettersSEO reports/Directory submissions
Editing landing pagesImporting and Organizing leads and sales assets
Data cleanup and migration Data scrubbing
Generating marketing reports Day Zero Alerts
ANCILLARY SERVICESCUSTOM WEBSITE CREATION
HERE’S WHAT SOME OF OUR CUSTOMERS HAVE TO SAY ABOUT US
"Campaigns are easy. The content is written by Mindmatrix and is directly relevant. Emails can be personalized from me, or any other sender at the company. Its very easy with no
hassles. We get reports that we access on the Mindmatrix portal that tells us who opened what and when.“
Michael H Brown, National Director, Tier3MD
"One of the best features is that the Mindmatrix platform lets me home in and focus on the interests of each of my prospects. I can see exactly what they are looking for. This means that when I call them, I know what to do. I know the things I should talk
about that will capture their attention and interest.“Hudson Navarro, President, HNL Corp
“As a new company, the software has been instrumental in helping us to organize our marketing campaign. It's user-friendly and the mobile phone app helps us keep track of website traffic and email open rates, even when we're
out of the office.“Lotus Management Services
Sales Enablement & Marketing Automation Platform
PSA/CRMIntegration
Pre-Packaged Content
On-going Training, Support, & Guidance
Marketing & Sales Concierge Services
• Internet-driven and modeled after a modern B2B buyer’s strategy
• Social media & Blog automation
• Marketing automation drip campaigns to nurture your contacts
• Sales Playbooks ...and much more!
• Social Media, Blogs, Emails & e-guides
• Base Line content provided with an ability to fully customize based on your business needs
• Ability to integrate and personalize third party vendor content (Microsoft, IBM, Dell, etc.)
• Salesforce, MS Dynamics, Autotask, Connectwise, and more
• Initial product setup
• 3-4 hours/month of Concierge services
• High Level Sales and Marketing Business Planning Outline
• Sales and marketing coaching
GREAT VALUE STARTING AT $599 PER MONTH*
++++
*Product fees only• Success package starts at $500/month
and the minimum sign-up duration is 6 months
• Success package includes concierge services, training, setup, and support
2403 Sidney Street, Suite 150 | Pittsburgh, PA 15203 | Phone: 412.381.0230 | Fax: 412.774.1992
Web: www.mspadvantageprogram.com