introducing t-commerce: the new way to sell
DESCRIPTION
T-Commerce or Tablet commerce is your one stop solution to all sales challenges. Learn how to convert your customer into a loyal brand advocate.TRANSCRIPT
T-CommerceThe new way to sell
By –Samarjeet SinghPresident, Iksula Services Pvt. Ltd.
TODAY'S CHALLENGES IN CLOSING A SALE!Hyper-connected Customer
Access to more information at the touch of a button
Always-on, Always-connected lifestyle is creating the most knowledgeable and educated consumers in the history
TODAY'S CHALLENGES IN CLOSING A SALE!In-store experience
Customer's Expectations from the sales associates are higher than ever before
In fact, 73% of consumers believe they are more informed than the sales associates
TODAY'S CHALLENGES IN CLOSING A SALE!Feet on Street
Qualification of resources
Training investment
Attrition
OVERCOMING CHALLENGES
Define & acquire necessary information about consumer and products
Provide elegant, intuitive and simple interfaces
Deliver info in a timely and easy-to-use manner for associate to use in dialog
T-COMMERCE
T-Commerce or Touch commerce is a digital point of sale system on a tablet computer
THE SOLUTIONPersonal Concierge
Store associates take on the role of a personal concierge
Information access at the touch of fingers
Empowered associate with info on• Product• Consumer preferences• Buying habits
THE SOLUTIONPersonalized shopping experience
36o degree view of the customer
Recommendation based on buying history
Recognize frequent shoppers
THE SOLUTIONSupply integration
Access to endless aisle of products
Real-time inventory across stores, warehouse and online
THE SOLUTIONProduct experience
Customize products and pricing
Virtual dressing room
Augmented reality
T-COMMERCE FOR INDIA
Ecommerce penetration in India is still only 2%
Key Reasons:
• Lack of awareness
• Lack of trust
• Banking and Gateway
• Touch and feel
USE CASESDigital Franchisees
Big Bazaar Direct
Franchisees book orders using a tablet
Big Bazaar Direct delivers the order in 3-7 days
Franchisee makes commission on every order
USE CASESHybrid Franchisees
Gitanjali E-Franchisees
Suitcase with limited inventory
Placeholder for tablet
Orders routed through online store
USE CASESCard on Delivery
Myntra
Customers can now pay by card on delivery
Major breakthrough for high ticket items
USE CASESInsurance Premium Collection
Reliance General Insurance
• Product information
• Premium calculator
• Card payments
TAKEAWAYS
Expectations of the hyper-connected consumer are higher than ever
Is it worth empowering your associates?
Absolutely !Is T-commerce the right fit for India? Looks promising !