introducing... personalized health promotion and wellness programs brought to you by:

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Introducing... Introducing... Personalized Health Promotion and Wellness Personalized Health Promotion and Wellness Programs Programs brought to you by: brought to you by:

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Page 1: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Introducing...Introducing...

Personalized Health Promotion and Wellness Programs Personalized Health Promotion and Wellness Programs brought to you by:brought to you by:

Page 2: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

In Partnership with...In Partnership with...

Duke University Medical Center

Duke Center for Living

Stedman Nutrition Center

Page 3: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

What is What is The PHD Network The PHD Network ??

A personal health management system utilizing the power of the Internet to distribute educational

programs unique to each participant via licensed sponsors.

Page 4: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Our MissionOur Mission

To promote wellness education and empower members to take

responsibility for their own:

Personal Health DevelopmentPersonal Health Development

Page 5: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Our Approach…Our Approach…

Fast, Reliable, Cost Effective – Delivery Method

Personal Health Programs for all participants – Employees / Spouse

Convenient Access – No Geographic Limitations

Trusted information developed at Duke University

Tracking and Compliance Programs to monitor progress

Co-Branded look to support Sponsor “Offerings and Programs”

The PHD Network Features:

Page 6: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Target Markets…Target Markets…

Workplace Wellness – Helping to lower Health Care Claims

Disease Management – Education and Intervention Programs

Patient Education – Personalized “Trusted” Content

Consumer Health – Value Added Service for Existing Programs

The PHD Network Benefits Several Markets:

Page 7: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

White House Launches White House Launches HealthierUS InitiativeHealthierUS Initiative

Be physically active every day

Eat a nutritious diet

Get preventive screenings

Make healthy choices

For more go to: HealthierUS.gov

President Bush takes steps to “Promote Good Health”

Page 8: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Closing the Wellness GapClosing the Wellness Gap

High cost (need large groups)

A “One size fits all” approach

Inconsistent content delivery among various locations

Lack of individual “follow up”

Limited measurement capabilities

Typical Program Concerns PHD Network Solutions

Very Cost Effective (only $24 per user/year)

Personalized for each PHD Member

Continuity of Duke Written Content for every member at all locations

Software tracks individual progress

Variety of Group and Sponsor Reports

Page 9: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

A CompleteA Complete Health Management SystemHealth Management System

How it works:

Personal Health Assessment

Assign Personal Wellness Programs

Convenient Online Access

Track Progress / Provide Reports

Support Incentive / Reward Programs

Page 10: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Easy “Online Enrollment”...Easy “Online Enrollment”...

Following completion of the Personal Health Assessment -- charts and reports are displayed to indicate areas of individual health concern designed to help people reach a “readiness to change

mindset” necessary to improve healthy living habits.

Page 11: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Individual Disease Risk Profiles…Individual Disease Risk Profiles…

•Risks for Heart Disease, Diabetes and Stroke

•See Peer Group Comparison

•Find out Your Achievable Risk Level

Page 12: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Focus is on Five Key AreasFocus is on Five Key Areas

Health Education Nutrition Exercise and Fitness Stress Management Personal Development

Click on any course title to access your lessons.

Each program takes about 15 minutes to complete -- a quiz follows to earn incentive points and monitor

individual program compliance.

Page 13: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Learning is Visual…Learning is Visual…

Quality Graphics Promote LearningMuch Better Than “Text Only”

Sample of “Pictures in Motion”

Page 14: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

““Private Label” DeliveryPrivate Label” Delivery

Users can access The PHD Network via ActivHealth.com, but more often will come in through a Sponsor’s site -- like the LifeSigns example shown here.

These slides show several samples of the same template -- modified to accommodate various sponsor logos and color schemes to keep the look and feel consistent with the sponsor’s web site.

Page 15: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Access is Access is Private and SecurePrivate and Secure

Internet Files Remain Confidential

Private Username and Password

Secure Data Management

Page 16: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Solutions for MembersSolutions for Members

Personalized Convenient and User Friendly Includes Program for Spouse Available 24x7 Portable – Consistent Content Trusted Source – Duke University Tracks Participation and Improvement Focus is at the “User Level”

At last …… A program that is:

Page 17: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Benefits for SponsorsBenefits for Sponsors

Promotes “Quality of Life” on behalf of the Sponsor

Places focus on both individual and spouse/family health issues

Communication Tool - maintain year round contact with your audience

Cost Effective – low “per user/per year” fee structure

Reports - quantitative feedback and compliance tracking

Key Point - supports your existing business model

Healthier Employees = Improved Morale

Less Family Stress = Longevity of Service

Page 18: Introducing... Personalized Health Promotion and Wellness Programs brought to you by:

Thank you – We appreciate your time.Thank you – We appreciate your time.

Any Questions?

Copyright 2001 All Rights Reserved