introducing microsoft social listening
DESCRIPTION
Today’s customers are more informed and getting their information in new ways from new sources. Decisions are influenced by discussions online and user reviews. The old ways of doing business are changing. And that means companies must change as well. As with all changes, those companies that successfully adapt to the reality of the market will succeed while those which don’t will fall behind. While this shift creates new challenges, it also creates a huge opportunity for businesses to reach customers in ways never before possible.TRANSCRIPT
Introducing Microsoft Social ListeningTurn sentiment into opportunity
Deb VictorDynamics CRM Technology Specialist, Microsoft
Agenda
The Opportunity
Microsoft Social Listening Demonstration
Story – Embracing the Opportunity
Q&A
The opportunity to connect with your customers is real
@company love my new
kicks!!!
@customer we do too!
Glad you like them : )
People are sharing more than ever before
5,000 tweets per second
100 hours of video uploaded to YouTube per minute
500M+ photos uploaded and shared each day
Businesses need to meet today’s customer expectations
44%Of customers today complain about products and services on social networks
One negative social media comment can cost a company
30 Customers
Introducing Microsoft Social Listening
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Real-time social listening for marketing
Brand & product sentimentGain insight and learn what people really think and feel about your business.
Top influencer trackingIdentify and monitor the top influencers in your industry, company, and customer base.
Campaign monitoringMeasure the effectiveness of marketing campaigns in real time.
75%of B2B buyers likely to use social media to influence their purchase decisions
Lead generation and social insights for sales
Competitive intelligenceGain important insights about your competitors’ weaknesses and strengths.
Target account trackingMonitor key developments and decision makers at your top accounts.
Social buying signalsCreate real-time alerts for key purchasing signals and generate leads from the social web.
73%Of salespeople who use social selling techniques outperform their sales peers
Extraordinary social care for customer service
Global sentiment analysisTrack social care cases in more than 19languages and sentiment in 5 languages
Real-time social case resolutionCreate alerts to quickly identify customer issues, and identify trends early on.
A new era of social careDelight customers across the social web (e.g., Twitter, Facebook, Blogs, and boards).
20%Of customers expect a response within 1 hour via social
DEMONSTRATIONKey capabilities to create amazing customer experiences with Microsoft Social Listening.
CUSTOMER STORYCompanies using Social Media to embrace the opportunity.
CUSTOMER STORYCompanies using Social Media to embrace the opportunity.
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