“Design is the art of manifesting value.” PRODUCT/UI DESIGN SERVICE/UX DESIGN BRAND STRATEGY+DESIGN EXHIBIT/AMBIENCE DESIGN

I am a meta- and trans-media design & innovation expert, who crafts design to fit with strategy and values.

If you live in India, chances are I’ve had the privilege of touching your life somewhere, somehow.

Most of my projects have been successful, many have enjoyed sustained success.

I am a specialist generalist, and a pragmatic idealist.

• Graduate from NID specializing in Industrial Design 1988

• Senior Designer with ASA Design, Bombay 1989

• Own design practice 1993

• Creative Director of Ogilvy & Mather’s boutique design + branding unit, Artistree 1995

• Own design + consulting practice 2000

• Senior Faculty at Srishti School of Art, Design & Technology, elevated to Dean of Research 2002

• Own design + consulting + curatorial practice 2011

ARVIND LODAYA Breakthrough Innovation, Design & Branding Consultant, Bangalore

MENTORING & ADVISORY

TEACHING & ADVISORY

SERVICES & SOLUTIONS

FOUNDER

AL

TCD Gurukul ISB

Folo-

graphy

.com FLs

NGOs

dLabs

Startup

School

amagic

.co

ALC

Mobile

Academy,

Apple…

AIESEC

Raedhun

M-Gov

SUPPORT

How do we evaluate design?

—Ralf Speth, CEO JLR

24x7 connected

Consumerization Mobile

Social Cloud Touch & Gesture

• Objects of Design = Artefacts = Tools

• Bad Design = Annoyance factor = “Why didn’t ‘they’ think of that?!”

• Good Design = Aha! factor = “Why didn’t I think of that?!”

• Outcome of Design = Sublime = Functionality+Poetry

What is ‘sublime’ for the enterprise customer?

Control

Powerful

Trust

Flexible

Calm

Pride

Accomplished

Empathy

Mental Model

Scenario/Goals

Exp Journey

Empathy

Insight

Opportunities

Opp Harvesting

Co-creation

PoC Prototyping

Use Experience

rajib_Campaign manager story.pdf

Workday recently made its Workday Recruiting software generally available. The effort took 18

months and the company iterated with its customers to integrate recruiting into Workday's human

capital management tools. Workday has facilitators and programs so its user experience teams can

learn the pain points of HR managers and customers. Workday sent product leaders and strategists

to observe pain points first hand. This move was to develop empathy, says Leighanne Levensaler,

Workday’s vice president of HCM products.

Intuit allowed Workday to work with its innovation lab to

learn how to move people through an organization and allow

managers to skip complexity and HR-ese. According to

Michael McCreary, leader for HR technology and services at

Intuit, the company started to design for delight and aim to

get an emotional response from customers. The company

trained 100 innovation catalysts, who spend 10 percent of

their time outside of their core area to help other groups with

problem solving. Intuit tracks eye movements, heat maps and

observes managers doing their jobs with a design.

The Intuit teams also build mockups and iterate over a span

of days. "One important element is to know the customer so

well that the designers have person in mind," says McCreary.

For instance, Designers should know Omar has 30 seconds to

get in and out of a tool.

The Holy Grail of (Mobile) UI: Simplicity + Richness

Design (‘visual language’) seems ‘natural’ and ‘easy’ because we all

respond to it

However it’s pretty tough/rigorous to work with when it’s intended

to achieve business/technical objectives

But when deployed well, it goes way beyond functionality or

business, it generates immense delight and pleasure

(which multiplies the effect manifold)

…just like verbal/textual language

“Every child is an artist.

The problem is to remain an artist

once we grow up.”

Thank you.