Introducing Rezora, Enterprise-wide Email Marketing

Extraordinary Elegance Made Simple

What’s so special about email marketing?

nurturing relationships

brand recognition across digital media channels

last-minute communications

instant feedback

active “push” to all digital media channels (eg your Website)

send a lot more for a lot less than print advertising

targeted messaging

studies show combined email & print increases effectiveness by 20%

Direct mail represents largest share of marketing budgets, although email may

slightly surpass direct mail in the next 12 months.“For companies who sell to B2C customers, e-mail is and will remain

the number one channel.”from Direct Marketing Association Study, 2012

90 percent of home buyers searched online during their home buying process.

Real Estate-related searches on Google.com grew 253 percent over the past 4 years.

Buyers use online tools during different phases of the home search process.

Video (YouTube) satisfy buyers’ research needs.Google and National Association of Realtors Collaborative Study, 2012

And, the experts chime in….

Email marketing is a significant channel to support brand recognition and nurturing potential clients.

Popular digital marketing channels such as videos, blogs, social media can all be promoted actively by

email, not to mention the all-important website.

So, in other words, not engaging in email marketing is not cool…if you want to remain competitive.

Drawing a few conclusions….

…Next step, choose the right email marketing platform

Ensure branding and enhanced design protection without creating more work for marketing departments.

Provide more sophisticated and relevant content solutions. And coupled with unique design, enable greater “open rate” potential.

Offer a more streamlined approach toward email delivery across multiple accounts. With just a few clicks, reach a significant base while protecting the proprietary agent/contact relationship.

In addition to company-directed email delivery, provide an easy-to-use interface to encourage agents to nurture relationships within the digital world.

…

What would you prefer to send your clients?

We work on the code, so you can focus on the design.

We take care of email-deliverability so you don’t have to.

Design and branding are enhanced. No generic templates, ever.

Although content, when applicable, is dynamic, design is locked down for each template (exc text editor box).

Content is relevant and dynamic, not canned.

Leveraging Smart DesignTheirs

Ours

“Rezora is to marketing what Apple is to computers.”Carrie Host, real estate broker associate

See how your emails look in various OS/email clients

“I love the application. Great, great. Well-thought out, well-engineered.”George James Ghiz, Los Angeles real estate associate manager

Inbox Preview

Leveraging Smart Technology

User-interface makes choosing designs and including content easyEdit

Headlines & Message

area

Drag n drop

MLS/IDX listings

RSS news feeds

Online news/stories

Integrate

Market report data

Multi-tier organization for streamlined email-send, reporting

capabilitiesMulti-level management

Brand admin

Company admin

Group admin

Company-wide reporting

Template

Agent

Groups/Campaigns

Scheduled sends

Un-editable templates only

In-depth Reporting provided at both company and end-user level

Stat Center, companyOverall email performancePeer comparisonTop-performing end-usersHow emails are viewed#Contact potentialListings viewed

Multi-tier reportingCampaign-level Group/AgentPer marketing piece

Overall agent statistics

Agent Dashboard Reporting

Email statistics

Open rate, views, clicks

Listings viewed

Peer comparison

How emails are viewed

Contact & Listing Specific Reporting

Design focus and Content-full:Locked-down design and flexible contentMLS/IDX-integrated & Market Report dataSocial Media LinksOnline Content (RSS news, local stories, blogs)

Delivery and Deliverability:Company schedules on agent’s behalf, orAgent-customized for personalizationEach template hand-coded by Rezora for optimal deliverability across email clients

Reporting Metrics:Real-time reporting per marketing piece and per contact, groups and campaignsPer listing within email templates that include listings

Features Summary

Stand out from the crowd with your own

unique design.

Expand your digital marketing reach.

Create customized pieces in minutes.

Enjoy relevant content to personalize

your marketing.

Consistently higher open-rates than

industry standard.

Unlimited emails, contacts and document

storage.

CREST/IMAT integration and hundreds of templates at

NO COST

Benefits

“I am so happy that your company exists – I have searched for a solution

like this for years.” Meagan Greisel, Director of Marketing

Colorado real estate brokerage

Available Templates

Hundreds of available and planned templates

Available Templates

Hundreds of available and planned templates

A January 2011 Inman News Survey of 1,345 Top Agents (earning over $100,000) found that 98% use email marketing, and that it’s “their most effective way to convert leads into sales”.

But really, you ask, how important is email in the overall picture of real estate marketing?

Ascent Sotheby's International Realty

Atlanta Fine Homes Sotheby's

International Realty

Callaway Henderson Sotheby's

International Realty

Cascade Sotheby’s International Realty

Coastal Sotheby's International Realty

Crawford Group Sotheby's International

Realty

Damianos Sotheby's International Realty

Daniel Gale Sotheby's International Realty

Decker Bullock Sotheby's International

Realty

Four Seasons Sotheby's International

Realty

Fuller Sotheby's International Realty

Island Sotheby's International Realty

Jackson Hole Sotheby's International

Realty

Julia B Fee Sotheby's International Realty

Kuper Sotheby's International Realty

Legacy Properties Sotheby's International

Realty

Lenihan Sotheby's International Realty

Litchfield Hills Sotheby's International

Realty

MacArthur & Company Sotheby's

International Realty

Mary Worrall Sotheby's International

Realty

North Country Sotheby's International

Realty

oldCape Sotheby's International Realty

ONE Sotheby's International Realty

Pacific Sotheby's International Realty

Peaks Real Estate Sotheby’s International

Realty

Premier Sotheby's International Realty

Realogics Sotheby's International Realty

Russ Lyon Sotheby's International Realty

Select Sotheby's International Realty

Sierra Sotheby's International Realty

Soleil Sotheby's International Realty

Sotheby's International Realty

Sotheby's International Realty, Inc.

Summit Sotheby's International Realty

Sun Valley Sotheby's International Realty

The Lipman Group Sotheby's International

Realty

Today Sotheby's International Realty

TTR Sotheby's International Realty

Warren Lewis Sotheby's International

Realty

William Pitt Sotheby's International

Realty…and more.

SIR

Tre

ndse

tters

Questions?