Introducing A New Life Insurance Partnership

For Producer Use Only

Presented by Biff Baker, CFP, CLU, ChFCNational Sales Manager

October 15, 2012

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The Phoenix Companies

Founded as American Temperance Life Insurance Company, Hartford, CT

Insured President Abraham Lincoln

Known as the “Retirement Income Company”

First to reduce life insurance premiums for women

First to lower life insurance premiums for nonsmokers

Annual Phoenix Wealth Survey monitors financial trends, behaviors and needs of the market

The Phoenix Companies, Inc. goes public (NYSE: PNX)

First spousal guaranteed minimum withdrawal benefit rider

One of the first variable products to offer actively-managed ETF asset allocation funds

1865

1926-50

1955

1967

2000-2010

20012005

2006

Corporate and Product Highlights

First survivorship life insurance policy offered by an American company1982

First to launch a guaranteed income feature for managed money2008

Phoenix Simplicity Index Life

Why IUL? > Tax favored Death Benefit

protection

> Potential for tax favored cash value accumulation

> Protection from market downturns

> Tax favored access to cash value through loans/withdrawals

> Flexible premium payment options

Why Simplicity Index Life? > Simplified issue – no medical

exams, no lab tests

> Only 3 “knock-Out” questions

> Simple straightforward product

> Tracks only one index

> Flexibility

> Speed to Issue

Benefit to You = High Compensation

Simplified Issue

+ NO medical exam+ NO lab tests+ NO complicated paperwork+ Table D to Preferred/Standard+ 72 Hour turn around

= Ease of doing business

Full service without full underwriting

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Product OverviewIssue ages and face amount limits

Issue Age1Maximum Face

AmountMinimum Face

Amount

18-59 $300,000 $50,000

60-64 $200,000 $50,000

65-70 $150,000 $50,000

1All based on age last birthday

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Product OverviewChoice of Death Benefit Options

Option A:Level Death BenefitDeath Benefit = Face Amount

Option B:Increasing Death BenefitDeath Benefit = Face Amount +

Policy Value

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Product OverviewCrediting methods

Interest Crediting Accounts Description

Guaranteed parameters

Indexed Account A S&P 500 (ex-div)

Annual point-to-point with cap. 10% as of 1/1/2012

Guaranteed minimum cap 4%

Indexed Account B S&P 500 (ex-div)

Annual point-to-point with participation rate. 50% as of 1/1/2012

Guaranteed minimum participate rate 25%

Fixed AccountCurrent rates, declared periodically. 4.50% as of 1/1/2012

Guaranteed minimum interest rate 1%

Special Features

> Persistency Bonus – Beginning in year 11, a 0.5% annual bonus will be credited to qualifying policies on unloaned policy value in the Indexed Accounts. Bonus will be applied as an increase to the growth rate of each Indexed Account segment on the segment maturity date

> Overloan Protection – helps prevent a heavily-loaned policy from lapsing. May be exercised for loans taken under a fixed loan interest option when insured is at least 65 years old, policy has been in force for 15 years, loan balance is equal to 96% of the total policy value and premiums paid have been withdrawn. (Transaction charge applies at time of exercise)

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Policy Charges

> Premium Expense Charge: 7% of all premiums paid in all years

> Administrative Charge: Currently $5 per month; $7 guaranteed

> Coverage Charge: Per $1,000 rate of face amount charged monthly for 10 policy years

> Cost of Insurance (COI): Guaranteed COI rates based on 125% of the 2001 CSO Mortality Tables

> Surrender Charge: Decreasing schedule over 10 policy years; amount varies by gender,

age and risk class

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Product OverviewHow it works

Premium Payment

Indexed Account

12 months after sweep

date

30%

Annual Point-to-Point Segment

A = 10.0% B = 15.0%

A = 10.0% B = 5.0%

A = 0.0% B = 0.0%

Indexed account rate credited to the cash value:

Hypothetical S&P 500 Index return: Assumptions:

A-Cap: 10% B-Participation: 50%

10%

-30%

Sweep on 18th of the month

Fixed Account

This hypothetical illustration is meant to demonstrate only how the account crediting method is designed to work, and is not a promise or projection of future returns. Past index performance does not guarantee future results. It is possible to receive a 0% index credit. Index values used to determine credits always exclude dividends. The value of the cap and participation rates used in this example is hypothetical and for illustration purposes only. Future rates are determined by the company and are not guaranteed. You should consult a company representative to ascertain current cap and participation rates for these indexed accounts.

Applied to average segment balance

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Sales IdeasLegacy Building Strategies

> James Johnson, age 65

> $50,000 CD yielding 1.5% net

> Never “but maybe” money

> Wants to leave a legacy to his grandchildren

> Wants flexibility to access cash if needed

> Does not want to subject the asset to downside market riskClient

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Sales IdeasLegacy Building Strategies

> Redeploy CD to purchase Phoenix Simplicity Index Life*

> Solve to endow at maturity to optimize death benefit

> $50,000 single premium

*Policy assumptions: male, age 65, preferred non-tobacco, $50,000 single premium, 10% cap Indexed Account A, policy becomes a Modified Endowment Contract (MEC) in year one.

Assumptions: Return AllocationIndex A Rate: 6.50% 50% Fixed Rate: 4.50% 50%

25-year average annual return for Indexed Account A based on historical S&P 500 performance (ex-dividend) and a 10% cap rate which is not guaranteed

Strategy

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Sales IdeasLegacy Building Strategies

> Death benefit leverage

> Potential for growth with downside protection

> Flexibility to surrender policy for available cash value if needed

> Simplified underwriting

The client should carefully consider the income tax consequences prior to liquidating any fixed income asset. Performance is not guaranteed and the policy may lapse as a result of underperformance. If the funds from the fixed income asset become insufficient to cover policy charges, funds from other sources may be required to keep the policy in force. Loans and withdrawals will reduce the policy’s cash value and death benefit and may be taxable on a LIFO basis when policy is classified as a MEC. Income taxes may be due to the extent of gain upon full surrender. Guarantees are based on the claims-paying ability of the insurance company.

Let’s compare the results…

Benefits

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Sales IdeasLegacy Building Strategies

$50,750

$100,000

$57,170

$100,000

$64,401

$100,000

$72,547

$109,942

66 74 82 90

Status Quo (CD at 1.5% net)

Legacy Building Strategy

Value to Heirs (Death Benefit)

Assumptions: Return AllocationIndex A Rate: 6.50% 50% Fixed Rate: 4.50% 50%

This hypothetical illustration is meant to demonstrate only how the account crediting method is designed to work, and is not a promise or projection of future returns. Past index performance does not guarantee future results. It is possible to receive a 0% index credit. Index values used to determine credits always exclude dividends. The value of the cap and participation rates used in this example is hypothetical and for illustration purposes only. Future rates are determined by the company and are not guaranteed. You should consult a company representative to ascertain current cap and participation rates for these indexed accounts.

Age:

Life expectancy based on 2001 CSO Mortality Table

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Benefits to You

> Simplified process

> Unique product

> Competitive edge

Next Steps

We’re here to help you:Contact the Phoenix Sales Desk for help with the following:

• Running illustrations• Obtaining Applications & Forms• Ordering marketing materials• Walk-through of the PartnerCenter

888-794-4447, Option 1

Questions?

“Standard & Poor’s®,” “S&P®,” “S&P 500®” and “Standard & Poor’s 500TM” are trademarks of Standard & Poor’s Financial Services LLC (“Standard and Poor’s”) and have been licensed for use by Phoenix Life Insurance Company and its affiliates. Phoenix Simplicity Index Life is not sponsored, endorsed, sold or promoted by Standard & Poor’s and Standard & Poor’s makes no representation regarding the advisability of purchasing Phoenix Simplicity Index Life.The Product(s) have not been passed on by the Corporations as to their legality or suitability. The Product(s) are not issued, endorsed, sold, or promoted by the Corporations. The Corporations make no warranties and bear no liability with respect to the product(s).

Phoenix Simplicity Index Life is issued by PHL Variable Insurance Company (PHLVIC) (Hartford, CT) in all states except Maine and New York. PHLVIC is not authorized to conduct business in Maine and New York.

Members of the Phoenix Companies, Inc.