intro to typography com 460 fall 2010
DESCRIPTION
Intro to Typography COM 460 Fall 2010. Importance of type. Functions of type. We use type to…. Learn information (textbooks) Help us navigate (maps) Create visual identities (logos) Get people’s attention (headlines) Express emotion!. Type takes up space. Type takes up space. JOHN - PowerPoint PPT PresentationTRANSCRIPT
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Intro to Typography
COM 460Fall 2010
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Importance of type
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Functions of type
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We use type to…
• Learn information (textbooks)• Help us navigate (maps)• Create visual identities (logos)• Get people’s attention (headlines)• Express emotion!
![Page 5: Intro to Typography COM 460 Fall 2010](https://reader036.vdocuments.site/reader036/viewer/2022081520/568165a2550346895dd880d8/html5/thumbnails/5.jpg)
Type takes up space
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Type takes up space
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Anatomy
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Working with text
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Kerning
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Tracking
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Line spacing (a.k.a. “leading”)
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Font families
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Type crimes
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Types of type
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Categories of Type
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A few good fonts
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Lettermarks
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Paul Rand’s Logos