Download - Intro to Typography COM 460 Fall 2010
Transcript
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Intro to Typography
COM 460Fall 2010
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Importance of type
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Functions of type
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We use type to…
• Learn information (textbooks)• Help us navigate (maps)• Create visual identities (logos)• Get people’s attention (headlines)• Express emotion!
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Type takes up space
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Type takes up space
JOHNJohnjohn
JOHN
john
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Anatomy
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Working with text
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Kerning
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Tracking
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Line spacing (a.k.a. “leading”)
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Font families
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Type crimes
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Types of type
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Categories of Type
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A few good fonts
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Lettermarks
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Paul Rand’s Logos