intro to social media, sm strategy & sm in gov
DESCRIPTION
My 3 hour workshop presentation for Social Media for Government conference, Toronto, January 31, 2011TRANSCRIPT
Understanding Social Media
Strategies & Trends
Social Media for Government
Jan.31, 2011
What’s with the dog?
Today’s Agenda
1. Welcome & Introductions
2. What is Social Media?
3. Social Media Strategy
4. Social Media for Government: 13 Trends.
To connect with me Google “Michael Cayley”
Connect via twitter:
@MichaelCayley@MemeticBrand
#gov2.0#opengov#cdnpoli#changecamp
#sm4gov
Social Application Overload
“Like drinking from a fire hose”
social network applications
blogs
RSS
RSS Readers
Podcasts and Vlogs
Wikis
Forums
Content Communities
micro-blogging
links and trackbacks
Can’t we just go back to basics?
What do you think social media is?
- What is “social” “media” … an extension of ourselves. How we make meaning together.
- Cliques or small worlds or “publics” or “target markets” or customer segments
- influencers, boundary spanners
- loyalists, luddites, late adoptors
- social capital (bonding & bridging) (strength of weak ties) (dark side of social capital)
- meaning through broadcast (distilling, abbreviation, eliminating complexity) vs. social media (opening up complexity, truncated vs. deep dive attention)
Learning to Observe Social Networks
Social Media Strategies
At first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different.
Key Messages from McLuhan
Be honest.
How do you feel?
Key Messages from McLuhan
The medium is the message.
This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Optimizing for social capital
IntrinsicIndividual Assets
Information FlowInfluenceSocial CredentialsReinforcement of IdentityRecognition
ExtrinsicCollective Assets
TrustNetwork StructureReputationAuthoritySanctionsCulture
Who will lead the change?
Listen
Influentials?
Visibility - Findability
Social Etiquette
Altruism
Ego & Power
Four Senses of Identity
Social Footing
Four Senses of Identity
Role
Four Senses of Identity
Mismatch of Roles
Four Senses of Identity
Achieved through Story Telling
social
sexual
.
professionalreligious
personal
privateethnic
political national
cultural
gender
The 5 Things About Me Meme
culinary
Broadcast vs. Social Media
Filter then Publish
Publish then Filter
The Goal
loyalists
contributions
Giving up
Control?
Gaining
Control
13 Trends in Social Media for Government
Institute for the Future
A Planet of Civic Labratories
http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf
Key Messages from McLuhan
“Narcotic numbness”
Thank you!
michael cayley
@memeticbrand
@michaelcayley
www.socialcapitalvalueadd.com
www.memeticbrand.com
an unconference at work
Sources in order of appearance:
http://www.itechnews.net/wp-content/uploads/2008/03/barack-obama-mosaic-portrait.jpghttp://thepaisano.files.wordpress.com/2008/06/firehose.gif http://www.theequitykicker.com/wp-content/uploads/2006/12/emergence.jpghttp://www.onlinesocialnetworkssite.com/images/social-networks-logo.jpg http://1.bp.blogspot.com/_djOrIbHcueI/RwK3HidWSyI/AAAAAAAAAOI/OZARiosnWjo/s200/blog_logos.jpghttp://www.cla.ca/divisions/cacul/regenerations/uploaded_images/feed-readers-744588.gif http://lonewolflibrarian.files.wordpress.com/2009/07/wiki1.jpg http://smartblogs.com/socialmedia/files/2009/04/forums-300x299.jpg http://www.webadvantage.net/wp-content/smm-logos.png http://www.shoutmeloud.com/wp-content/uploads/2010/01/wordpress-trackback.gif http://aplng.la.psu.edu/ling001/myths/intro/critical-thinking-cartoon.jpg http://www.terraspiritus.com.au/images/engage_image.jpg