intro sm mashup
TRANSCRIPT
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What is social media?
Online & offline conversations utilisingUser-Generated Content (UGC)
Social networks, internet forums, blogs,micro-blogs, wikis, podcasts, digital
photos & videos, gaming, customerratings and social bookmarking
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Concepts to remember
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1.06 billion monthly users
618 million daily users680 million mobile users
The N1 Facebook game in 2012
Source Facebook
As of 31 December 2012
SongPop
http://investor.fb.com/releasedetail.cfm?ReleaseID=736911http://www.facebook.com/connect/uiserver.php?app_id=323595464361460&method=permissions.request&redirect_uri=http%253A%252F%252Fapps.facebook.com%252Fsongpop%252F%253Ffb_source%253Dsearch%2526ref%253Dts%2526fref%253Dts&response_type=none&display=page&auth_referral=1http://www.facebook.com/connect/uiserver.php?app_id=323595464361460&method=permissions.request&redirect_uri=http%253A%252F%252Fapps.facebook.com%252Fsongpop%252F%253Ffb_source%253Dsearch%2526ref%253Dts%2526fref%253Dts&response_type=none&display=page&auth_referral=1http://investor.fb.com/releasedetail.cfm?ReleaseID=736911 -
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Twitter is a micro-blogging service
140characters
per tweet
Twitter grew 53% in France for 2012
500million
5,5million
Twitter Worldwide Twitter France
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Professional Social Network
Over 200 million users in 200 countries4 million users in France
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Blogs
Over 182 million blogs worldwideConsumer communications channel
Vital for Search Engine Optimization (SEO)Blog platforms: Blogger, Wordpress & Tumblr
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DigitalVideo
5 Reasons to use digital video1) The internet is trending towards video2) Consumers like, and sometimes prefer video
3) Video is cost effective4) Video is social5) Video creates emotion
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400 million users end of 2012
Additional online visibilityGoogle author rank
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Eventbrite in 2012Total gross ticket sales in 2012: $600 millionNumber of ticketssold in 2012: 36 millionCountries where events were held in2012: 179Tickets scanned with Entry Managerin 2012: 3.16
millionNumber of Eventbrite app downloads in 2012: 1.8 millionSource blog.eventbrite.com
http://www.eventbrite.com/entrymanager/http://www.eventbrite.com/eventbriteapp/http://www.eventbrite.com/eventbriteapp/http://www.eventbrite.com/eventbriteapp/http://www.eventbrite.com/eventbriteapp/http://www.eventbrite.com/entrymanager/ -
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Photo
sharing
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Influence Measurement Tools
Tools designed to measure a personalbrands or corporations influence
Used to help identify key influencers in agiven industry
Examples: Klout & PeerIndex
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SocialMedia
Monitoring
Listen to online conversations
Collect data and measure performanceEngage with customer and develop
relationships
Monitoring ToolsSpotterRadian6Hootsuite
Tweetdeck
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Strategy
Have a plan, and prepareeach move you make
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