A deeper look at Oreo

Six principles of contagious Content

Social Currency: People want to be in the know, they want to look cool, and they want to be ahead of the crowd. Craft your messages that help them achieve

these desired impressions. Look at what is remarkable about your brand and how you can make your fan base

feel like insiders.

Triggers: Triggers are stimuli that prompt your fans to think about related things. Peanut butter reminds

people of jelly, dog can reflect cat. The goal here is to design messages or products that are frequently

triggered by the environment and help create new triggers by linking your products to current existing

ones.

Emotion: When we care, we share. Contagious content usually evokes an emotion. Your messages should target a specific emotion that you want to achieve that will reflect on your brand positively.

Public: Can people see when others are using our product or engaging in the desired behavior? Human tendency is to imitate, and if your product is built to show, it’s built to grow. Create ideas that advertise themselves and create behavioral residue that sticks around.

Practical Value: Create content that is useful, and allows others to be seen as helpful to their circle of friends. Always highlight the incredible value that you offer, monetary and otherwise. Package this with knowledge and expertise so people can easily pass it on.

Stories: What broader narrative can we wrap our idea in? People don’t just share information, they share stories. The Trojan horse is an example of a story or vessel that delivers a message or moral story. The key is to think “How can you build your own Trojan horse to carry your message or objective?”

Introduction toSocial Media forBusiness #2

1. How Social Media Works

2. Pinterest

3. Twitter

4. Facebook/Instagram

5. Linkedin/Youtube/Wordpress

6. Touch on role of SM in SEO

7. Talk about managing risk

Specific Topics

Sign up or Log In

What is Twitter?

Who uses Twitter?

How do I find People?

What to say?

How to build a followers & why bother

Third Party Tools

Pearls & Perils

Lesson Objectives

What Is Twitter?

Twitter is…

• Microblog of conversations• 140 characters• Observe mainstream culture in real time• Relationship builder• Customer service tool• Lead Generation

TwanguageLanguage of Twitter

Language of Twitter

• 140 characters• Tweet• Tweet stream• @• DM• RT• #• #FF• Meme

Who Uses Twitter?

• 60% female, 40 % male• Nearly 1 in every 5 Canadians use Twitter• 70% of business ignore complaints on

Twitter• 58% of businesses saw a drop in marketing

costs by moving to social marketing

http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/

How Do You Find People?

Finding People

1. #Discover – who to follow2. Search bar + advanced search3. Twellow.com4. Tweepz.com5. Wefollow.com6. Followerwonk.com7. Manageflitter.com

Following

You can follow anyone, they don’t have to follow you

Lists will help you organize people into streams without following them

There are follow limits & rules- 1000 follows / day- 2000 follows

Your Turn

Find People+ Create Lists

How Do I Tweet?

Tweet = Microblog

@reply = Tweet to a Person

DM = Private Message

Hashtag = Catalogue Info

Tuesday6pm - #leadershipchat, #smbiz, #linkedinchat7pm - #getrealchat, #custserv8pm - #smmanners

Your Turn to Compose

1. Regular Tweet2. @reply3. DM4. Hashtag

How Do You Build Followers?

Building Your Network

1. Retweet others - RT2. Curate content3. Be passionate4. Care5. Link to other networks ie. LinkedIn6. Talk to “real world” contacts7. Add hashtags8. Join Twitter Chats

by angela n

Curate

http://www.brandsoftheworld.com/logo/paperli

https://ifttt.com/

• Digital conversations exist about nearly every topic

• Listen to others and to yourself • Buy now, buy now, buy now is boring• Start by learning - curate content

Passion

Care

Why would You Build Followers?

Different ways to use Twitter

By AhmadHammoud

Improve Customer Experience

Customer Care

Builds Brands

Lead Generation

Lead Generation

Twitter Tips

Third Party Apps

• Twitter Clients – Hootsuite, Tweetdeck• Content Curation – Pulse, Zite• Trending Topics – Trendsmap.com• Shorteners – Bit.ly• Social Influence – Klout & Kred• Tweetchat – for high volume chats

Strategy: Think Marathonhttp://www.flickr.com/photos/43877063@N05/5362163321/sizes/m/in/photostream/

What can

do for you?

#MRUSM4B