intro to mstr for retail
TRANSCRIPT
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.1
1
BUSINESS INTELLIGENCE WITH MICROSTRATEGY
An Introduction ToBusiness Intelligence
With MicroStrategy
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Agenda
Overview of Business Intelligence
MicroStrategy Introduction
Some Case Examples
Next Steps
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Business Intelligence Continues to Bea Top Business InvestmentPriority
2006, Forrester Research, Inc. Reproduction Prohibited
The State Of Software Investments
November 2006, Data Overview The State Of Enterprise Software Adoption
2006, Forrester Research, Inc. Reproduction Prohibited
The State Of Software Investments
November 2006, Data Overview The State Of Enterprise Software Adoption
Figure I: Technologies ThatWill Havethe GreatestImpacton Business over the NextTwo to Five Years
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.4
The BI Platform is the Key Componentofa Business Intelligence System
Business Intelligence Platform
ReportingDash-boards
OLAPAnalysis
AdvancedAnalysis
Alerting
Custom BI Applications
Operations Analysis Productivity Reporting HR Reporting Web Commerce Analysis
Supply Chain Management Inventory Analysis Fulfillment Analysis Distribution Cost Analysis
Financial Reporting Analysis P&L Reporting Profitability Analysis Financial Compliance Analysis
Customer Analysis Customer Segmentation Customer Profitability Cross-sell / Up-sell
Risk Analysis Risk Management Portfolio Risk Analysis Fraud Detection
Sales Analysis Store / Geographic Analysis Sales Pipeline Reporting Sales Perf. / Quota Reporting
Vendor Performance Analysis Service Level Agreement Chargeback Analysis Relative Sales Analysis
Product Management Product Performance Analysis Market Basket Analysis Category Management
Data Warehouses andOperational Systems
ERPSystems
CRMSystems
WebSystems
DataWarehouse
DataMarts
BI Applications
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.5
MicroStrategy Company Overview
Atlanta
Boston
Charlotte
Chicago
Dallas
Denver
Los Angeles
Montreal
New York
San Francisco
Buenos Aires
Mexico City
Monterrey
Sao Paulo
Barcelona
Brussels
Cologne
Copenhagen
Frankfurt
Johannesburg
Lisbon
London
Madrid
Milan
Munich
Paris
Rome
Stockholm
Utrecht
Melbourne
Seoul
Singapore
Sydney
Tokyo
Seattle
Tampa
Toronto
Washington
Vienna
Warsaw
Zurich
Founded in 1989
Largest independent public BI vendor(NASDAQ: MSTR)
In the Gartner Leader Quadrant for BI Platforms
Selected by Forbes as one of the 100 Best Small Companies in 2007
Over 2 million business users at over 4,000 organizations
Direct operations in 51 cities in 33 countries across the world
Over 1,900 employees worldwide; 25% are dedicated to R&D
$451M in FY2008 Revenue, 31 consecutive quarters of YOY revenue growth Over 60 patents pending or issued for MicroStrategy software
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.6
MicroStrategy is the LargestIndependentPublic BI Company
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.7
IndependentBI Vendors Deliver Open Systems Benefits to Customers
Innovation-driven Corporate Priority-driven
Independent
Open Systems
Conglomerate
Closed Systems
Vendor Leverage Vendor Lock-In
Open Integration Proprietary Integration
Best of Breed Stack Preselected Stack
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.8
MicroStrategy is Specifically Designedto Help Companies Easily ChangeAny ofthe Components ofTheir BI Stack
Companies can easily
change any of these
without having to
change any of these:
Change Jyour Database Vendor
Change Jyour Server OS and HW
ChangeJ
your Web or App ServersChange Jyour Browser
Change Jadd MDX Data Sources
Change Jyour Enterprise PortalReport Designs Jno change
Metadata Structure Jno change
User Interface Jno change
System Admin Jno change
Command Scripts Jno change
Security Settings Jno change
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.9
Gartner Magic QuadrantCustomer Survey: Survey ofBI Customers inSupportofthe Gartner Magic QuadrantAnalysis for BI Platforms
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.10
BI Survey 7: BI Technology Rankings Accordingto the BI Survey 7 TheLargestIndependentSurvey ofBI, Involving Over 1,900 Companies
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.11
MicroStrategy is theBestOverall BI Technology Accordingto theMostRecentAnalystEvaluations and Customer Surveys
MicroStrategy#1
MicroStrategy#1
BI PlatformCapabilities
Rating
Analyst Evaluation
Kurt Schlegel
Bhavish Sood12 BI Capabilities220 Distinct Criteria
April 2007
Oracle#1 tie
Oracle#1 tie
IBI#1 tie
IBI#1 tie
Cognos#4
Cognos#4
SAP#5
SAP#5
Hyperion#6
Hyperion#6
Bus Obj.#7
Bus Obj.#7
QlikTech#8
QlikTech#8
Panorama#8
Panorama#8
Microsoft#10
Microsoft#10
SAS#11
SAS#11
Magic QuadrantCustomer Survey
MicroStrategy#1
MicroStrategy#1
QlikTech#2
QlikTech#2
Oracle
#3
Oracle
#3
Cognos#4
Cognos#4
Board#5
Board#5
SAS#6
SAS#6
Microsoft#7
Microsoft#7
Applix#8
Applix#8
Bus. Obj.#9
Bus. Obj.#9
IBI#10
IBI#10
Spotfire#11
Spotfire#11
Customer Survey
James Richardson367 Companies12 Core BI CapabilitiesMarch 2008
Analyst Evaluation
Cindi HowsonHands-on testing100+ Criteria TestedMay 2008
MicroStrategy#1
MicroStrategy#1
Bus. Obj.#2
Bus. Obj.#2
IBI#6
IBI#6
Microsoft#6 tie
Microsoft#6 tie
QlikTech#8
QlikTech#8
Oracle#3 tie
Oracle#3 tie
SAS#3 tie
SAS#3 tie
Cognos#3 tie
Cognos#3 tie
Customer Survey
Nigel Pendse1,901 Companies58 Countries17 Major CategoriesFeb 2008
MicroStrategy#1
MicroStrategy#1
Applix#2
Applix#2
IBI#3
IBI#3
Microsoft AS#4
Microsoft AS#4
Hyperion#5
Hyperion#5
Microsoft RS#6
Microsoft RS#6
Cognos AS#7
Cognos AS#7
Cognos RS#8
Cognos RS#8
Bus. Obj.#9
Bus. Obj.#9
SAP#10
SAP#10
B.O. Crystal#11
B.O. Crystal#11
Analyst Evaluation &Customer Survey
Daan Van BeekNorman Manley70 Evaluation CriteriaNov 2007
MicroStrategy#1
MicroStrategy#1
IBI#2
IBI#2
Oracle#3
Oracle#3
SAS#4
SAS#4
Hyperion#5
Hyperion#5
Microsoft#6
Microsoft#6
Cognos#7
Cognos#7
Bizzcore#8
Bizzcore#8
Bus. Obj.#9
Bus. Obj.#9
SAP#10
SAP#10
Actuate#11
Actuate#11
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.12
WhatMakes MicroStrategyArchitecture Different?MicroStrategy is Based on Relational OLAP (ROLAP)
OLAP
Products
Relational
Reporting Products
MicroStrategy delivers:(High Interactivity with High Scalability)
Relational OLAP
ROLAP
Highest Data Scalability
Highest User Scalability
Highest Performance at Scale
Sophisticated Analytics
Lowest Cost to Operate andMaintain (lowest TCO)
Ideal for Data Warehousing
Very Rapid Report Creation
Superior End-user Self-service
High User Scale
High Data Scale
Low User Scale
Low Data Scale
LowA
nalytics
LowIn
teractivity
HighAnalytics
HighInteractivity
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Retail
Financial Services
Communications
MicroStrategy is Used ByLeading Companies Across All Industries for TheirMostDemanding Business IntelligenceApplications
Other Major Companies
Leading Internet, Travel andTransportation Companies
7 of the Top 10 Global Retailers
3 of Top 5 Global Food and Drug Stores
Manufacturing
7 of Top 10 Global ManufacturingCompanies
8 of Top 10 Global Telco Companies
Pharmaceuticals
9 of Top 10 Global Pharmaceutical Companies 8 of the Top 10 Healthcare Companies
7 of Top 10 Global Commercial Banks 4 of Top 5 Diversified FSI 4 of Top 5 Global Insurers
Governments
Covering Federal, State, and LocalGovernment Entities
Consumer Packaged Goods
5 of Top 7 Global ConsumerPackaged Goods Companies
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.14
MicroStrategy Customers in Retail Include:
MicroStrategy is Used at 7 of the Top 10 Global Retailers
MicroStrategy Supports over300
Retail Companies Across22
Countries
Aeropostale
Ahold
American Signature, Inc.
Applebee's International Inc.
Barnesandnoble.com
Belk
Borders Group, Inc.
Charming Shoppes
Circuit City Stores
The Container Store
Corporate Express
CSK Auto Corporation
Darden Restaurants
Davids Bridal
Dick's Sporting Goods
eBay Eckerd
Fnac
Food Lion
GUESS?, Inc.
Hannaford Bros. Co.
Hard Rock Cafe
Harris Teeter
Hudson's Bay Company
KB Toys, Inc.
Limited Brands
Liz Claiborne
Lowe's Companies, Inc.
McDonalds Austria
METRO Group
Michaels Stores
Micro Electronics Inc.
Netflix
O'Reilly Automotive
Pacific Sunwear
Petco Animal Supplies
PF Chang's
Priceline
Raley's Sainsburys
Shoppers Drug Mart Inc.
Stage Stores
Starbucks Corporation
Victoria's Secret, Inc.
Yahoo!
Zavvi (Virgin Retail)
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.15
Hallmark
Supporting Multiple BI
Applications at Scale
Applications:
Campaign Analysis, Consumer TransactionAnalysis, Sales Analysis, Shipments / Invoices,Systems Management & Performance, SeasonalInventory
Deployment:
Database: Teradata, OracleDatabase Size: 2.5+ TBUsers: 1,000 Interactive Users and 140 Power
Desktop Users
Based on previous successes, Hallmark is expanding its
use of Business Intelligence and specifically
MicroStrategy into new areas of Financial and Retail
Analysis.
High Data ScaleData scalability in the
multi-terabyte rangerequired by retailanalysis is onlypossible with theMicroStrategy ROLAParchitecture
METRO Group
Improving Retail Business
Processes with a Massive,
Worldwide Solution
Applications
Operations Management, Sales Analysis,Product Analysis, Supply Chain Management
Deployment
Database: Teradata DB Size: 36+ Terabytes Users: 2,500+ Users
METRO supports numerous analytical applications and
thousands of users, as well as applications that supportoperations across 28 countries. Through the application
of BI, METRO has achieved improved promotion
effectives, reduced advertising costs, and higher
customer profitability and loyalty.
MicroStrategy is the Global Standard in Retail
Lowes Companies
Building Strong Revenues
Applications
Operations Management, MerchandiseManagement, and Inventory Management,Supply Chain Management
Deployment
Database: Teradata DB Size: 20 Terabytes Users: 3,500 Active Employees and Vendors Interface: Web, E-Mail Architecture: Intranet, Extranet
Lowe's is the second-largest home improvement retailer in
the world. Lowe's employees from multiple businessareas use MicroStrategy to manage inventory, improve
margins, review market specificity, and identify sales
opportunities.
Corporate Express
2007 TDWI Best Practices
Award Winner in
Predictive Analytics
Applications:
Market Basket Analysis, Marketing Analysis,Predictive Analytics, Sales Analysis
Deployment:
Database: Netezza DB Size: 8 TB Users: 10,000+ Architecture: Intranet, Extranet
Corporate Express, a 2007 TDWI Best Practices Award
Winner, is using its market basket application to track
the baskets of all of its online customers, and can
identify which SKUs are most profitable or poorperformers when purchased in combinations.
SophisticatedAnalyses and
CalculationsComplex retail analysissuch as market-basketis well supported byMicroStrategy
ComplexRelationshipsMany-to-manyrelationships and non-aggregate metrics,
essential for retailanalysis are nativelysupported inMicroStrategy
High User ScaleDeployment to 1,000sof users in distributedstores and to theexternal supply chain
requires full-functionweb interface with nodownload.
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.16
Department Contribution
In Stock %
Inventory TurnsLineal Feet
Mark Down %
Pull-Through
Reallocations
Seasonal Buying
Sell-Through
Weeks of Supply
Vendor Rationalization
Ad Blocks
Channel Share
Coupon DistributionEnd-Cap Efficiency
Feature vs. Display
Grand Openings
Market Share
Marketing Areas
Price Points
Promo Lift
Seasonal Events
Asset Turnover
Comp Store Sales
Competitor StoresFront Store Sales
Inventory Turnover
Labor Cost Analysis
Reallocation / DSD
Register Usage Analysis
ROA
Sales & Margin
Sales / Square Foot
Attachment Rates
Basket-Register Correlation
Brand Switching
Core Item Frequency
Core Items
Customer Loyalty
Demographic Baskets
In-Basket Price
Items per Basket
Revenue Contribution
Shopper Penetration
Assortment Optimization
Category Contribution
Category Scorecards
Item Definitions
Market Comparison
Pricing Modules
Role Analysis
Season Changeover
Share of Shelf
SKU Rationalization
Vendor Performance
MicroStrategy Customer Applications in Retail
Market BasketCategory Management Loss Prevention
Marketing AnalysisMerchandise Management Store Operations
Backorders
Cancels
Distribution Shrink
Hot Customer
Hot Staff
Hot Stores
Markdowns
Natural Losses
Return Rates
Shrink Analysis
Vendor Rationalization
eBay selected MicroStrategy because of
its exceptional user scalability and itsability to support advanced reporting and
analysis. MicroStrategy also provides
excellent query performance with our
rapidly growing multi-terabyte data
warehouse.
-Brad PetersonCIO, eBay
As a result of using the MicroStrategyplatform, Lowe's is realizing significantbenefits through improved merchandisingdecisions, more timely responses toinformation requests, cost reductioninitiatives, enhanced employeeproductivity, and better service to ourcustomers."
-Steve StoneSenior Vice President andChiefInformation Officer , Lowe's Companies
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.17
Improving Sales through
Improved Customer
Service and Employee
Satisfaction
Key BI Characteristics:
Business Use:
Business Benefits:
INDUSTRY: Retail; Grocery
BUSINESS USERS: 12,000+
BI COMPONENTS: ~15 Base ReportsOPERATING ENV.: 16 CPUs at 750 MHz
DATABASE: Moving from Teradata to HP NeoView; 24+ TB
CUSTOMER SINCE: 1999
APPLICATIONS: Sales Performance Analysis
Customer Satisfaction Analysis
Mystery Shopper Reporting
Employee Satisfaction Analysis
Market Basket Analysis
Category Management
By focusing on customer satisfaction, product availability, and employeesatisfaction, Sainsburys marketplace image has been enhanced
Sainsburys profitability is higher than most competitors
More than 12,000 people in Sainsburys stores receive reports via e-mailevery week that contain sales metrics, inventory metrics, and peerbenchmark between like-stores
Store Managers are constantly challenged to refine their operations toimprove their peer-wise rankings
Buyers and Merchandisers at Corporate HQ perform global categorymanagement, improving product mix and promotions
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.18
Enhancing Profitability
and Expanding the
Business Through
Optimized Inventory and
Sales Analysis
Key BI Characteristics:
Business Use:
Business Benefits:
INDUSTRY: Retail
BUSINESS USERS: 2,000+
BI COMPONENTS: 33,500 Reports; 19,600 Business MetricsOPERATING ENV.: Windows 2000/2003
DATABASE: Oracle 9i; 6+ TB
CUSTOMER SINCE: 2002
APPLICATIONS: Merchandise AnalysisTransportation ManagementWarehouse Management
Upper management has easy, constant access to key sales metrics, leadingto faster, more informed decisions
More efficient inventory control and management
Substantial business growth attributed to better decision making and insight
PetSmart uses MicroStrategy to manage daily operations at each of itsstores across the United States.
Every day, PetSmart executives, regional managers, marketers, andinventory managers use MicroStrategy dashboards to gauge the profitabilityof products and services and better manage inventory.
PetSmart has reduced stock-outs, enhanced oversight of store performance,and increased revenue from PetSmarts services business.
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.19
Applying BI to Many
Aspects of the
Business to Improve
Profitability, Sales
Performance, and
Customer Experience
Key BI Characteristics:
Business Use:
Business Benefits:
INDUSTRY: Retail
BUSINESS USERS: 10,000 and growing
OPERATING ENV.: LinuxDATABASE: Netezza (8+ TB); Oracle 10g (10+TB)
CUSTOMER SINCE: 2005
APPLICATIONS: Customer Retention
Customer Extranet
Market Basket Analysis
Sales Analysis
Revenue Forecasting
Customer Profitability Analysis
Using BI, Corporate Express has seen that the average order size doubleswhen the appropriate, complementary product is offered to a customer.
In June 2007, Corporate Express received the 2007 Best Practices Awardfor Predictive Analytics from The Data Warehousing Institute
MicroStrategy used to monitor and analyze business performance at thecorporate and divisional levels
Corporate Express customers view purchase history and backlog using at-a-glance dashboards and standard reports
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.20
DEMONSTRATION ofMicroStrategy Dynamic Dashboards
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Companies Replace Cognos Applications withMicroStrategy
IBM / CognosAccumulated a Piecemeal Architecture
Suffers Performance Problems at Scale
Requires an Excessive Number of IT Staff and Servers
MicroStrategy replaced 2,000 Cognos users and became the enterprise BI standard
Cognos could not provide self-service end user reporting
MicroStrategy reduced IT effort by 24 people, saving $2+ million per year
MicroStrategy replaced 1,000 Cognos users, extending to 15,000 over 3 years
Cognos platform was deemed not stable enough for enterprise-wide deployment
Cognos suffered performance problems, requiring ever more hardware to compensate
MicroStrategy replaced 5,200 Cognos users, extending to 30,000 over 4 years
Cognos required an excessive number of one-off reports to be designed by IT
MicroStrategy was able provide more robust end-to-end extranet security
Starbucks
Corporation
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.22
Companies Replace MicrosoftBI Applications withMicroStrategy
Microsoft / ProClarityLarge Disparate Collection of Tools and Servers
Programming-intensive that Requires a Large IT Staff
Unproven for Enterprise Deployments
MicroStrategy provided superior usability for the business end users
MicroStrategy provided more comprehensive charting and dashboard functionality
Microsoft was more expensive than anticipated with a complex BI stack
Defeated Microsoft for key extranet applications to more than 2,000 insurance brokers
While Microsoft technology was low cost, it would require extensive IT effort
MicroStrategy technology was judged to have superior analytic breadth, shorterdevelopment cycle time, and better integration with 3rd party mapping technologies
Replaced 1,000 ProClarity users due to Microsofts lack of self-service
Microsoft could not provide the required user scalability and performance
Microsoft was too difficult to deploy, required too many IT personnel to administer
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.23
Companies Replace Business Objects Applications withMicroStrategy
SAP / Business ObjectsCannot Provide All Business Analytics
Has Performance Problems at Scale
Accumulated a Piecemeal Architecture
MicroStrategy replaced Business Objects on the desks of over 1,750 La Poste employees
La Poste users received a superior user interface and easier self-service with MicroStrategy
La Poste was able to redeploy IT staff because fewer were required with MicroStrategy
Business Objects could no longer scale to the new Petabyte-levels in eBays Teradata DW
Bus Objects was experiencing increasing performance problems as it grew over 2,500 users
eBay was able to reduce the number of report designs by 75% using MicroStrategy
Business Objects was unable to prove that it could support McDonalds worldwide restaurant
operations, including over 30,000 stores and an expected 77,000 queries per week
McDonalds was able to implement a shared BI environment in which divisions could
independently create their own reports in close coordination with enterprise-wide standards
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.24
Companies Replace Oracle BI Applications withMicroStrategy
Oracle / Siebel /Hyperion
Piecemeal Architecture With Difficult Migrations AheadRequires Excessive IT Resources to Create Reports and to Administer
Unproven for Large User Populations and Large Data Volumes
Chose MicroStrategy over Oracle for a 6,000 user installation and as the enterprise standard
Sherwin Williams needed a technology that has been thoroughly field proven for a broad
range of possible future needs and thus would require the least amount of expertise and effort
MicroStrategy chosen as corporate standard, with initial rollout to 3,700 users
MicroStrategy self-service offered a 10x reduction in reports compared to Oracle
MicroStrategys centralized administration minimized the amount IT resource needed
Chose MicroStrategy over Oracle for an enterprise-wide deployment of 7,000 users
Oracle could not provide a full range of BI functionality from a single Web interface MicroStrategy provided a self-service enterprise-scale solution with lowest TCO
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.25
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.26
Extra Slides
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.27
MicroStrategy Supports All 5 Styles ofBI froma Single OrganicArchitecture
Browser
s
Portals OfficeMobileDesktop
UNIFIED WEB INTERFACE
Integrated Backplane
Services Oriented Architecture
Scoreca
rds&
Dashbo
ards
Reporting
OLA
P
Advan
ced
Analys
is&
Ad-hoc
Alerts&
Proac
tive
Notification
e-Mail
All 5 Styles of BI
Plug-n-Play Modules
Unified Business Model
All Data Sources
Unified UI
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MicroStrategy 8 - ProductArchitecture
Interactive Reporting, Analysis,Scorecards & Dashboards
MicroStrategy
SDK
MicroStrategy
Architect
MicroStrategy
Desktop
WebBrowsers
WebServices
Portals
Design &Administration
MicroStrategy
Intelligence ServerMicroStrategy
OLAP Services
MicroStrategy
Report ServicesCommandManager
Integrity
Manager
Enterprise
Manager
Object Manager
MicroStrategy Clustering Option
MicroStrategy
Office
MicrosoftOffice
MicroStrategy
Mobile
RIMBlackberry
Alerting & ProactiveNotification
MicroStrategy
Narrowcast Server
E-Mail PrintersFile
Servers
MicroStrategy
BIDK
Relational Data Warehouses
OracleDB2SQL ServerSybase
TeradataInformixNonStopNetezza
Cube Databases
SAP BWHyperion EssbaseMicrosoftAS
Operational DBs andNon-Relational Data
(Excel, CSV, ERP)
MicroStrategy Web
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.29
BI ProductSurvey: Evaluationand Survey Conducted by PassionedInternational, a Leading BI AnalystFirm inthe Netherlands
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.30
Gartner BI Platform Capability Evaluation: Comprehensive, Point-by-pointEvaluation ofallMajor BI Products
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.31
The BI Scorecard: Comprehensive Hands-on Evaluation ofBI Products by CindiHowson, Author, IndustryAnalyst, and PresidentofASK
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.32
MicroStrategy Customers HaveMany BI Applications and Thousands ofUsers, Often ona Single, Shared Instance ofMicroStrategy
17 Applications 3,500 Users
17 Applications 3,500 Users
20 Applications 3,000 Users
>20 Applications 2,500 Users
28 Applications 20,000 Users
18 Applications 4,500 Users
30 Applications 10,000 Users
35 Applications 30,000 Users
30 Applications 1,700 Users
36 Applications 2,000 Users
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.33
MicroStrategy Customers Comefrom Every Industry, Because EveryIndustry Has Leaders with Enterprise BI Strategies
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.34
Mid-Size Companies in Every Industry ChooseMicroStrategyfor their BIApplications
Other Industries
Information, Media, Tech
Financial Services
Pharma / Healthcare
Retail
MicroStrategys BI Platform provides the integrated infrastructure to support the unique
requirements of every industry with an easy-to-use Web interface and centralized
administration.
Two-Thirds of all the Retailers inFORTUNEs Global 500
3 of Top 5 Global Food and Drug Stores
4 of Top 5 Diversified FSI 7 of Top 10 Global Commercial Banks 4 of Top 5 Global Insurers
9 of Top 10 Global PharmaceuticalCompanies
8 of Top 10 Healthcare Companies
7 of Top 7 Global MediaCompanies
Major Information Providers
Other Leading Global Companies
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.35
TheMostRecentAnalystEvaluations and Customer Surveys All Show thatMicroStrategy is the BestOverall BI Technology
BI PlatformCapabilities
Rating
Magic QuadrantCustomer Survey
The BI Survey
Nigel Pendse
The world's largest independent survey of BI and Performance Management users with over 1,900 respondentsacross 58 countries . Provides insights into actual BI implementation experiences as well as the usage patternsand technical characteristics of BI products. Published Feb 2008
The BIScorecard Summary
Cindi Howson
Cindi Howsons hands-on product rating review that grades leading BI vendors across seven majorfunctional areas and over 100 detailed criteria. Updated May 2008
BI Platforms User Survey
James Richardson
Details 367 organizations perceptions of the relative strengths of their installed BI platform functionality across 12core BI capabilities intended to help BI evaluators match their requirements to the relative profiles of available BIplatforms. Updated March 2008
The Business Intelligence Product Survey 2007
Daan Van Beek, Norman Manley
The leading Dutch research and consultancy group surveyed the BI market evaluating major BI vendors
across more than 70 detailed BI criteria including usability, functionality and security. Published Nov 20007.
Business Intelligence Platform Capability Matrix
Kurt Schlegel, Bhavish SoodGartner defines the 12 core BI platform capabilities with 220 distinct criteria and evaluates BI platform
products based on each. Updated April 2007
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Extra Caselets
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.37
Analyzing Brand Costs
and Sales Trends to
Optimize Retail
Purchasing and Enhance
Revenue
Key BI Characteristics:
Business Use:
Business Benefits:
INDUSTRY: Retail
BUSINESS USERS: 425+
BI COMPONENTS: 500 Reports/month; 1,120 Total Metrics
OPERATING ENV.: Windows 2000
DATABASE: Oracle 9; 11+ TB
CUSTOMER SINCE: 2001
APPLICATIONS: Retail Cost Analysis & Inventory PlanningStore Performance Analysis
Asset Protection & Loss Prevention
Foot Locker is improving merchandise purchasing and inventorymanagement by analyzing costs, sales forecasts, trends, and performanceacross each of its brands
Easy access to reliable data is enabling Foot Locker to detect issues earlierand make informed business decisions every day.
Planners, Merchandise Managers, and Buyers analyze Cost of Goods Sold(COGS) and Gross Margin to optimize merchandise purchasing, inventoryallocation, and distribution
Track and monitor retail sales at the store and product SKU levels, across allbrands
Analyze asset protection and loss prevention across the entire enterprise
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.38
Gaining Valuable Insight
into Retail Sales Trends
and Performance
Key BI Characteristics:
Business Use:
Business Benefits:
INDUSTRY: Consumer Packaged Goods; Retail
BUSINESS USERS: 100+
BI COMPONENTS: 600+ Base Reports
DATABASE: Oracle 10g; 1+ TB
CUSTOMER SINCE: 2000
APPLICATIONS: Retail Sales Analysis
Accessory Product Analysis
Wholesale Sales Analysis
The easy-to-use MicroStrategy ad-hoc environment is allowing employees tostay up-to-date on inventory and sales trends, leading to better businessdecisions across the enterprise
Executives can obtain an at-a-glance view of sales trends and keyperformance indicators
End users are benefiting from faster, more intuitive analytical reporting
Guess?, Inc. uses MicroStrategy to more easily and efficiently manage itsday-to-day operations and analyze its retail sales, purchase orders, andinventory
Executive, Finance, and Store Operations departments manage day-to-dayoperations by analyzing sales trends, comparative sales, and profit margins
Retail Buying Office researches historical trends and manages inventory,sales, and open orders to optimize buying plans and inventory allocation
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.39
Deploying Multiple BI
Applications to Allow
Analysis at all Levels of
the Business
Key BI Characteristics:
Business Use:
Business Benefits:
INDUSTRY: Consumer Packaged Goods; Retail
BUSINESS USERS: 1,100+
OPERATING ENV.: Windows 2000
DATABASE: Teradata, Oracle; 2.5+ TB
CUSTOMER SINCE: 2001
APPLICATIONS: Corporate Store Dashboard
Retail Merchandising
Inventory Analysis
Product Mix Analysis
Campaign Analysis
Consumer Transaction Analysis
Sales Analytics
We use the Corporate Store Dashboard to run our business.
Managers have better access to inventory planning by understanding thetotal company contribution
All users can get to the answers faster
Executives can regularly monitor a dashboard containing overall storeperformance metrics including total sales, comp stores, retail inventory, grossmargins, SKU velocity, SKY efficiency
Merchandising managers view reports containing sales reports of top 50products by time period (this year vs. last year) as well as revenue, inventory,
margin, and total units
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CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To AnyThird Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.40
Providing Store Managers
and Suppliers with Key
Sales and Supply Chain
Information
Key BI Characteristics:
Business Use:
Business Benefits:
INDUSTRY: Retail
BUSINESS USERS: 15,000+
DATABASE: IBM DB2; 54+ TB
CUSTOMER SINCE: 2006
APPLICATIONS: Vendor Sales Performance
Supply Chain Analysis
Store Sales Analysis
Customer Analysis
Expense Management
Store Managers are able to better gauge store performance and makeimprovements
Vendors have more insight into product performance and supply chain
Vendors can enhance profitability by identifying under-performing productsand developing promotions
This Retail customer uses MicroStrategy to maximize revenue and enhanceits relationships with the many vendors that supply products to stores
Vendors, Store Managers, and others access MicroStrategy reports via anextranet portal to gain insight and make more informed decisions on productpromotions, positioning, and supply chain optimization
Store Managers monitor store sales performance on and make adjustmentsas necessary