intro to direct marketing

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Post on 10-Jun-2015

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Second Year Direct M

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  • 1. what is direct marketing?

2. its mostly about retention 3. its measurable 4. its 2-way communication 5. offer + list 6. direct vs. traditional 7. how?mailnewspapermagazinesradiotelevisiontelephoneinternetemail 8. customer fulfillment?