digital marketing intro
TRANSCRIPT
Eng.Christian Farioli
Digital Marketing Lecturer & Consultant
Digital Marketing - Is It Another Fad?
Trends, Tactics, Tools and Strategies For Business
Success
''Learning is a treasure that will follow its owner everywhere''
Chinese proverb
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© john davis – 2015 – scott davis management – how do busy decision makers solveproblems
Agenda
• Welcome
• Housekeeping notes
• Session starts
• Q&A
• End of webinar
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Housekeeping
• Slides will be available on our SlideShare page,
link will be emailed to you
• Recording of the webinar will be available to
download, link will be emailed
• Take the time to complete post-webinar survey
that will pop up at the end
• You can type your questions throughout the
session
• Time will be allocated in the end for the speaker
to address your questions
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About the Trainer
“I believe every company needs to be literate in Digital Marketing to succeed nowadays”
- Eng.Christian Farioli – Digital Marketing Lecturer, Keynote Speaker & Consultant
Expertise: ✔Digital Marketing Strategy ✔PPC/SEM ✔SEO ✔Display Advertising
✔Mobile Marketing
Christian's typical customers hail from a range of services and industries such as major
events, banks, car manufacturers, real estate, government, and hospitality groups.
Google Advertising Certified, Christian started the first GOOGLE ADWORDS campaign
in 2003, background in technology and sales & marketing + lot of entrepreneurial spirit
with Start-ups.
Corporate Enterprise Experience: 7 Awards Won in Oracle, working on different
vertical sectors in Ireland, Italy and Spain, managing Channel Partners & Relationships.
Sales Director at Al Habtoor.
D E F I N I T I O N
D I G I T A L
M A R K E T I N G
Is the process of
building and
maintaining customer
relationships through
online activities to
facilitate the
exchange of ideas,
products and services
that satisfy the goals
of both parties.
“
”Internet
D E F I N I T I O N
D I G I T A L
M A R K E T I N G
Getting customers
using only
the computer and
internet
“
”Eng. Christian Farioli
E X E R C I S E
Rate on a scale of 1 to 10 the
importance of the internet to the
success of your business or career
Who need Digital Marketing?
Typical customers in GCC: mayor events, banks, car manufacturers, real estate,
hospitality groups, agencies.
Successful Social Media Examples
Barack Obama in
2008
Raised 650 million $
and got elected
president thanks to
his massive online
campaign.
Successful Online Brand Example:
Groupon - 22,000% increase!
Now 10,000 employees
in 45 countries
2012 Revenues 2,3 billion $
Eng.Christian Farioli – Digital Marketing Lecturer & Consultant
TV Centric Age Has Gone!
Consumers (and businesses) are more and more clever!
Eng.Christian Farioli – Digital Marketing Lecturer & Consultant
ROPO - Shopping in the UAE
After researching online
Eng.Christian Farioli - Digital Marketing Lecturer & Consultant
Multi Channel Integration Example
Social + Mobile + Local + Live
www.facebook.com/chrisfarioli
www.google.com/+christianfarioli
www.linkedin.com/in/christianfarioli
www.twitter.com/ChrisFarioli
Who is truly SoMoLo?
• Broadcast: one way communication,
push
• Message driven: brand focused,
features, benefits.
• Didactic: tells, explains, elaborates,
instructs
• Constrained: fit with programming & print schedules and geographic
boundaries.
• Calendar & Budget bound: limits and
start and end points
• Power: retained by the media owner,
and the advertiser
Traditional marketing
channels are
characterised as:
T R A D I T I O N A L
M A R K E T I N G
• Interactive: many-to-many
communication
• Consumer driven: in terms of
their interests and preferences.
• Listening: follows the
consumers needs
• Un-constrained: liberated from
schedules & boundaries.
• Open ended: iterative (launch,
review, adjust, re-launch)
• Power: control & influence is
with the consumer
an approach based on
openness, transparency
and engagement with
the consumer
D I G I T A L
M A R K E T I N G
Product Lifecycle
Market Research Market Research V
Market Reality
Product DesignNike
ProductionApple
Customer SupportSouthwest
Transparency CSRCustomer Likes a
product on Facebook
Digital Channels are now impacting all aspects of product lifecycle.
B E Y O N D
M A R K E T I N G
How to Succeed in Digital?
If you are describing your company as:
The Best, Market Leader, Number One, Top,
Awesome, Amazing, Innovative…
…you are like everyone else!!!
Be Remarkable!
Eng.Christian Farioli – Digital Marketing Lecturer & Consultant
Successful Events Campaigns
A Staggering Total of 11,867,145 Impressions!
Total Exposure: more than 300,000 impressions and
500 clicks daily!
Abu Dhabi Science
Festival
Eng.Christian Farioli – Digital Marketing Lecturer & Consultant
500 Real People in 2,5
days only of Online
Promotion!44
Event Launch Case
1st Turkish Night in The
UAE, Rixos Hotel
Eng.Christian Farioli – Digital Marketing Lecturer & Consultant
FANTASTICO!!!
Leverage and Super Engage!
Do You Really Want to Launch
Your Brand Digitally?
3,858 Facebook fans actively commented,
shared, tagged & liked one post!
The same post was seen by 850,000 people!
Eng.Christian Farioli – Digital Marketing Lecturer & Consultant
Staggering 8,020,670
People Reached in UAE!
Social Media Results
from 7,718 to 1,592,505 Reached
in less than a month (20,000% increase!)
Leverage Facebook Effects?
Eng.Christian Farioli – Digital Marketing Lecturer & Consultant
SUPER
FANTASTICO!!!
Do you think your career and
your company Need Digital?
"Marketing is not nothing without Digital"- Christian Farioli
"I believe that every company and individual needsDigital Marketing to succeed today! "
“…in there are always answers!”
Eng.Christian Farioli
Digital Marketing Lecturer & Consultant
Question Everything
THANK YOU VERY
MUCH!
(T H A N K Y O U)
Eng.Christian Farioli
Digital Marketing & Lecturer
Keynote Speaker
+971 55 889 2295 "Made In Italy "
www.linkedin.com/in/christianfarioli
www.fb.me/chrisfarioli
www.google.com/+christianfarioli
www.twitter.com/ChrisFarioli
Eng.Christian Farioli - Digital Marketing Lecturer & Consultant