INTRODUCTION TO BUSINESS RESEARCHCHAPTER-1RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI

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What is research? Management research is an unbiased, structured, and sequential method of enquiry, directed towards a clear implicit or explicit business objective. This enquiry might lead to validating existing postulates or arriving at new theories and models.SLIDE 1-1RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI

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Types of researchSLIDE 1-2RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI

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Types of research

Basic research : the basic premise is the need to KNOW and the concern is primarily academic in nature.

Applied research: Solution or action oriented research, that is contextual and practical in approach.

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Types of research

Exploratory research is loosely structured and the basic premise is to provide direction to subsequent, more structured method of enquiry.

Conclusive research is structured and definite in orientation. These studies are usually conducted to validate formulated hypotheses and specified relationships.

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Exploratory vs Conclusive Research SLIDE 1-5RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI

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Conclusive research

Descriptive research: The main goal of this type of research is to describe the data and characteristics about what is being studied.

Causal research: Explores the effect of one or more variables on other variable(s), with reasonable level of certainty by controlling the impact of other influencing variables.

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The research processSLIDE 1-7RESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI

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The research processThe management decision problem

Defining the research problem

Formulation of the working hypotheses

Construction of the research proposal

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The research processFormulating the research design

Sampling considerations

Collecting the data for the study

Data analysis and interpretation of findings

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Research applications in marketingMarket & consumer analysisProduct researchPricing research Promotional researchPlace research

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Research applications in financeAsset pricing, capital markets and corporate finance

Financial derivatives and credit risk modeling research

Market-based accounting research

Auditing and accountability

Other areas: financial forecasting, behavioural finance, volatility analysis

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Research applications in human resourcesTraining & development studies

Selection and staffing studies

Performance appraisaldesign and evaluation

Organization planning and development

Incentive and benefits studies

Emerging areascritical factor analysis, employer branding studies

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Research applications in production & operations management Operation planning and designDemand forecasting and demand estimationProcess planningProject management and maintenance effectiveness studiesLogistics and supply chain-design and evaluation Quality estimations and assurance studies

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Criteria for research MUST have: a clearly stated research purpose/ objectiveMUST have: a sequential plan of execution MUST have: a logical and explicitly stated justification for the selected methodsMUST have: an unbiased and neutral method of conduct and reportingMUST have: complete transparency and ethical conduction of the research processMUST have: provision for being reliable & replicable

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END OF CHAPTERRESEARCH METHODOLOGY CONCEPTS AND CASESDR DEEPAK CHAWLA DR NEENA SONDHI

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