Promotional and SponsorshipOpportunities at Intersec 2013

15 – 17 January, 2013Dubai International Convention and Exhibition Centre,

Dubai, United Arab Emirates

www.intersecexpo.com

Introduction ..................................................................................................................3

Sponsorship Packages .................................................................................................4

Pre-show Opportunities: ..............................................................................................5

• Website Exposure

- Homepage Skyscrapper Banner

- Visitor Registration Banner

• E-Newsletter

• Press Releases

Onsite Opportunities ....................................................................................................6

• Exhibition Bags

• Bags’ Inserts

• Exhibition Lanyards

• Exhibition Badges

• Registration Pens

• Registration Staff T-shirts

• Visitor Registration Forms

• Exhibition Route Planner

Area Branding and Signage .........................................................................................8

• Pop-up Banners

• Hanging Banners

• Directional Carpet Stickers

• ‘You are here’ Floor Plan Boards

• Registration Area

- Registration Desk

- Registration Back-Wall

Feature Branding ..................................................................................................10

• VIP / Media Centre Sponsorship

• Cocktail Reception Sponsorship

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Table of Contents

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Intersec 2013 - Promotional andSponsorship Opportunities

Give your brand a voice – your tool to be heard!

Intersec is proud to present different vehicles to create a stronger impact of

your participation at the show. Our sponsorship enables your company to be

more interactive and creates more brand recognition within the industry. It’s

your way to raise your profi le among Intersec visitors prior to and during the

event, and to stand out from the crowd.

Intersec offers selective branding and sponsorship opportunities where you

can choose from a variety of dynamic and innovative vehicles to generate high

awareness levels. Take advantage of our sponsorship tools now and fi rmly plant

your brand into the minds of your existing and potential clients.

Sponsorship Packages Main Categories:

1) Pre-Show Opportunities Announce your participation prior to the show providing your potential clients with

more information about the products and services which you will be showcasing

during Intersec. The sooner you promote your presence, the higher the chance to

reach more customers!

2) Onsite Opportunities Build your brand recognition through direct eye-to-eye communication that allows

you to expose your brands to all trade visitors and to stand out amongst your

competitors and co-exhibitors.

3) Area Branding and Signage Your gateway to raise your brand awareness and to receive the maximum branding

amongst over 18,000 industry professionals, VIPs & media.

4) Feature Branding Intersec offers Exclusive Sponsorship of the VIP / Media Centre and the Cocktail

Reception to maximise your exposure and put your company in the spotlight.

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1. Pre-show Opportunities:

1.1. Website Exposure Raise your popularity amongst your current and potential customers!

12 months of visibility on the Intersec website is one of your most valuable advertising mediums providing

information and higher reach to existing and potential buyers. Intersec’s renowned brand assures visibility

to a qualifi ed professional audience looking for updates on the market or the show.

a. Homepage Skyscraper Banner:

Catch your customers‘ attention and guide them to your homepage!

b. Visitor Registration Banner:

An excellent opportunity to ensure every visitor is aware of your presence at the showby displaying your logo on the Pre-registration web page

Over 50% of the visitors at Intersec are expected to pre-register through our website using the online

form before attending the fair.

Brand Visibility Maximum Duration Price (USD)

Homepage Skyscraper Banner Up to 6 months prior to show 6,000 per month

Visitor Registration Banner Up to 4 months prior to show 4,000 per month

1.2. E-Newsletter Your chance to provide our Industry professionals with information about your company and products!

Every month (and more frequently prior to the show) we send out an e-newsletter to a carefully selected

database of over 45,000 qualifi ed contacts, containing a show preview as well as market information and

showcasing selected exhibitors. Enjoy this added exposure to thousands of prospective customers by

submitting a short company profi le and pictures along with your company name.

Brand Visibility Price (USD)

Editorial and Logo in the show newsletter 2,500

Banner with web link in the show newsletter 1,000

1.3. Press Releases* Take advantage of our public relations network to reach a wider target audience!

Send your newsworthy information to our PR Department and we can include it in our press

communication, including our show website (Latest News section).

* The decision of whether or not to publish a press release belongs solely to the individual journalist and cannot be infl uenced

by Epoc Messe Frankfurt.

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2. Onsite Opportunities:

2.1. Exhibition Bags Over 20,000 bags will be printed with your artwork* and distributed at all registration

desks to all exhibitors and visitors. This marketing opportunity provides your company

with a viable ‘take home’ visibility to be used after the show concludes. It is an excellent

opportunity to grant your company maximum visibility inside the show, throughout the

entire concourse and after the show.

* Sponsor’s artwork will be printed on both sides of the bag together with the Intersec

show logo and dates.

2.2. Bags‘ Inserts You also have the option to insert any of your fl yers / catalogues in our exhibition bags to

make sure it reaches all the visitors to the show. A successful medium to promote

your presence at the show and to lead the visitors to your stand!

2.3. Exhibition Lanyards Avail of the exclusive rights to have your logo printed on the offi cial show lanyards*.

It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you

to expose your brand to all exhibitors, visitors, VIPs and media at the show.

* Sponsors are responsible for the production of the lanyards, which should be supplied to

Messe Frankfurt at least 3 weeks prior to the exhibition. Sponsor’s logo and stand number

will be printed on the lanyard together with the Intersec show logo.

2.4. Exhibition Badges

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Front side: On the top right cornerof the badge

Back side: Above the fl oor plan on the fl ip-side of the badge

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2.5. Registration Pens Add more value to your company name and produce branded pens at all the registration desks and seminar

areas throughout the show. The pens can also be given out to every visitor that attends the show.

2.6. Registration Staff T-Shirt Onsite staff at all registration areas will be equipped with t-shirts* branded with the sponsor’s logo.

Sponsor’s logo will be printed on the front side of the t-shirts together with the Intersec logo.

* The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member)

2.7. Visitor Registration Forms Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is

required to complete the form prior to entering the exhibition hall. The sponsoring company’s logo and

stand number will feature prominently at the top right hand corner of each page.

2.8. Exhibition Route Planner The Route Planner is distributed free of charge to all visitors at each entrance point and information

desks. The Route Planner is one of the highly credible forms of sponsorship reaching attendees by clearly

highlighting your company logo with your stand number on the fl oor plan.

Onsite Opportunities Quantity ProductionPrice (USD)

Exhibition Bags 20,000Included 35,000

Excluded 18,000

Bags’ InsertsOption I: 3 Flyers maximum

Option II: A Catalogue of maximum 6 pagesExcluded 6,000

Exhibition Lanyards 20,000Included 35,000

Excluded 25,000

Exhibition Badges(to be produced for Visitors,VIPs, Media, Exhibitors)

Option I: 20,000 Badges(Front side)

Excluded 15,000

Option II: 20,000 badges(Back Side)

Excluded 5,000

Registration Pens -- Excluded 6,000

Registration Staff T-ShirtOption I: 10 Halls (11 entrances) Excluded 20,000

Option II: 1 Hall Excluded 4,000

Visitor Registration Forms

-- Included 6,000

Exhibition Route Planner -- Included 15,000

3.1. Pop-Up Banners Pop-up Banners* can be positioned in prominent areas throughout the show

subject to organiser’s approval.

* The sponsor is solely responsible for the production of the banners.

3.2. Hanging Banners Hanging Banners* can be placed inside the exhibition hall for extra exposure at the

show. A powerful source of branding to interact with Intersec visitors!

*Artwork is to be provided by the sponsor company. Permission subject to approval and availability.

3.3. Directional Carpet Stickers These highly visible stickers can be placed either on the aisles throughout the

exhibition fl oor to act as directional signage to your stand (maximum 50cmx50cm),

or one big fl oor sticker at the entrance of the hall (maximum 2mx2m)

3. Area Branding and Signage:

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Area Branding Quantity Production Price (USD)

Pop-Up Banners 1 unit Excluded 2,500

Hanging BannersOption I: 1 Hanging Banner 3mx1m Included 3,500

Option II: 1 Hanging Banner 3mx2m Included 4,000

Directional CarpetStickers

Option I: 30 Floor Stickers in the hall 50cmx50cm

Included 2,000

Option II: 30 Floor Stickers in the hall 2mx2m

Included 3,500

‘You are here’ Floor Plan Boards 20,000 Included 15,000

Registration Area

Registration Desk Branding -- Included 3,000

Registration Back-Wall -- Excluded 5,000

3.4. ‘You are here’ Floor Plan Boards These large, highly visited fl oor plans are strategically positioned at all entrances in the

concourse of the exhibition centre. Highlight your stand here with your logo and make it

easier for visitors to fi nd you!

3.5. Registration Area Create an impression at the entry point!

a. Registration Desk

Make sure your branding greets all attendees to the exhibition. Branding the

registration area is a highly visible marketing tool as it‘s mandatory for all visitors to

register and pass through the registration desk to enter the fair.

b. Registration Back-Wall

The area between the entrance/exit and directly behind the registration area can be

branded by an exhibitor.

*The sponsor is solely responsible for the production of the banner or display.

4. Feature Branding:

4.1. VIP / Media Centre Sponsorship Have more professionals talking about you!

VIP delegates, press, regional and international journalists for television, radio and newspapers

will be present in this area throughout the show. Exclusive sponsorship ensures your brand is

at the forefront and would provide you maximum exposure. You can invite your guests to your

own VIP Centre, offering them an exclusive meeting place with refreshments and snacks.

4.2. Cocktail Reception Sponsorship Spotlight your company‘s name even outside the exhibition!

The Cocktail Reception is one of Intersec’s highlights, taking place at an exclusive venue in Dubai. Entry

to the Cocktail Reception is by invitation only and the evening is designed to create an outstanding

opportunity for international and regional executives to meet and network in a relaxed and informal

atmosphere as well as enjoy some lively entertainment. The following options have been carefully

packaged together to ensure your brand achieves the greatest impact and maximises all opportunities.

Pre-Event (From the date of receiving contract)Your company logo will appear in a prominent position on:

• All the printed marketing and promotional material for the Cocktail Reception

• All printed and electronic Cocktail Reception invitations

• All Cocktail Reception adverts

• The offi cial Intersec website has the Cocktail Reception Sponsor with a hyperlinked logo

As a sponsor of the Intersec Cocktail Reception you receive: • 20 invitations to the Cocktail Reception for your guests

• Distribution of corporate brochure during the Cocktail Reception

• Placement of dedicated company pop-up banners at the Cocktail Reception venue

• Distribution of your corporate gifts to all Cocktail Reception attendees

• Your company logo in prominent positions on all Intersec signage and banners displayed

throughout the Cocktail Reception as well as on the tables and the menus

• Option of a 2-minute speech at the event

10For any further queries, please contact:Ravi Ramchandni - Tel: +971 (0) 4 389 4500, Email: ravi.ramchandni@uae.messefrankfurt.com

Feature Branding Price (USD)

VIP / Media Centre Sponsorship 30,000

Cocktail Reception Sponsorship 40,000