internet tools and the furniture business
DESCRIPTION
Anne Kulwattanasopon Nick Beckworth Tom Wootten Steven Blair Annie Billings. Internet Tools and the furniture Business. Introduction. IKEA Ashley Furniture Pottery Barn Crate&Barrel. IKEA. Background began in 1926 by Ingvar Kamprad Products product range is wide in - PowerPoint PPT PresentationTRANSCRIPT
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INTERNET TOOLS AND THE FURNITURE BUSINESS
•Anne Kulwattanasopon•Nick Beckworth•Tom Wootten•Steven Blair•Annie Billings
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Introduction
IKEAAshley FurniturePottery BarnCrate&Barrel
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IKEA Background
began in 1926 by Ingvar Kamprad Products
product range is wide in function/style/coordination
IKEA.comstarted in 1997
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IKEA Business Idea To offer a wide range of well designed,
functional home furnishing products at prices so low that as many people as possible will be able to
afford them. Target Market
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Ashley Furniture
Background By Carlyle Weinberger in Chicago in 1945
VisionWe Want To Be The Best Furniture Company
Internet started in 1996
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Pottery Barn Background
Began in 1949 in Manhattan
Business IdeaHome furnishings should be exceptional in comfort, style and quality
Internet started in 1995
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Crate&Barrel Background
Started in 1962 by Gordon and Carole Segal
Business IdeaCrate&Barrel offer the wonderfully simple designs at wonderfully simple, affordable prices.
InternetStarted in 1999
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COMPANY WEBSITES
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PotteryBarn.com
PurposeFunctionsHow is the Design?AestheticsComments
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CrateandBarrel.com
PurposeFunctionsHow is the Design?AestheticsComments
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CrateandBarrel.com
Web 2.0
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Ashley Furniture
PurposeFunctionsHow is the Design?AestheticsComments
/wEPDwU/wEWBAL
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Ashley Furniture
Functionality
/wEPDwU/wEWBAL
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COMPANY MESSAGE AND AUDIENCE
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Message IKEA: Deliver affordable home
furnishings to its customers. Pottery Barn: Home furnishings
should be exceptional in comfort, style, and quality.
Crate & Barrel: Furniture for every room, every style, every budget.
Ashley Furniture: We want to be the best furniture store.
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Audience - IKEA
Cost conscious, modern, forward-thinking and environmentally-aware.
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Audience – Pottery Barn
Mature; traditional.
PB KidsPB Teens
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Audience – Crate&Barrel
Mature, established, and contemporary.
CB2 The Land of Nod
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Audience – Ashley Furniture
Quality driven, one stop shop research.
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USE OF SOCIAL MEDIA
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Analysis Criteria
Blog?Facebook?Twitter?Mobile Site for Smartphone?Interconnection between media?
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IKEA No official blog Facebook page
IKEA-USA (active, advertisements, IKEA in the news)
Twitter Individual stores, IKEA-USA had no tweets (sales, weather, local commentary)
Mobile website available 3/5 Stars
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Ashley Furniture
No Official Blog Facebook Page
(inactive, little info, previously active) Twitter
national and stores (national is inactive, some stores were active)
No mobile website 2/5 Stars
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Pottery Barn No official blog Facebook page
(active, lots of info/links, advertisements, sales, PB in the news)
Twitter (active, sales and spotlight items, social participation/questions)
No mobile website 3/5 Stars
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Crate & Barrel
No Official Blog for crateandbarrel.com Official Blog for CB2
(social in nature, party hints/recipes, integrates products)
Facebook Page (active, ads, sales, store openings, promotion of new iPhone app)
Twitter Intermittent usage (last tweet Jan 11th.)
Mobile availablewidely advertised.
4/5 stars
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AREAS FOR FUTURE IMPROVEMENT
IKEAAshley FurniturePottery BarnCrate&Barrel
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CONCLUSIONS
QuestionsComments