internet technology and your business- a simple...

Information Technology www.innosl.com 1

Internet Technology and your Business-

A Simple Introduction and Guide

Francis Stevens George

Founder Innovation Africa

CEO Innovation Sierra Leone

Adviser Sensi Tech Hub


Business Value of TelecommunicationsBusiness Value of Telecommunications

Strategic Capabilities Example Business Value

Overcome geographic

barriers

Overcome time barriers

Overcome cost barriers

Overcome structural

barriers

Use the internet and

extranet to transmit

customer orders for order

processing.

Provide information to

remote locations upon

request. Credit

authorization.

Reduce costs of more

traditional means of

communication-

Videoconferencing

Support linkages for

competitive advantage-

B2B EC

Reduce delay in order

filling, improve cashflow

by speeding billing.

Speed sales, less lost

sales due to lack of

information.

Reduce expensive

business trips

Fast. Convinient services

locked in customers and

suppliers.


Uses of the InternetUses of the Internet

•Surf

•E-mail

•Chat

•Buy and Sell

•Download

•Compute

•Phone call, videoconferencing, watch tv, radio


Strategic Business Value of Internet based

applications

Strategic Business Value of Internet based

applications

Marketing & Product

Research

Sales &

Distribution

Support & customer

feedback

Internet

Capability

Benefits

To company

Opportunities

For

Advantage

Data for Market

Research

Consumer response

To new products

Environmental

scanning

Reach new

customers

Low cost distri

bution

Multiple contact

points at no incre

mental costs

Access to customer

Comments online

Immediate response

to customer

problems

Increase Market Share Lower cost marginsEnhanced customer

satisfaction

Adapted from Mary Cronin-Doing MoreBusiness on the Internet.


How your company can use the Internet for

Business

How your company can use the Internet for

Business

Inventory

Management

System

Head Office:

Marketing,Electornic

Commerce,

Collaboration with

customers,Prospects .

Business Partners-

Email,document transfer,

Discussion, extranent

THE INTERNET

Customers-

Order, shop, get service

/support.

Remote office-

Intranet links,virtual teams,

Interactive communications,

Collaboration, computing

Suppliers

Extranet for EC, access

Inventory, replenish stock,

Send documents, specs.


Deriving Business Value from E-commerce

Applications

Deriving Business Value from E-commerce

Applications

Generate

New Revenue

Sources

Reduce costs of doing Business

Develop New Markets & Channels

Attract New Customers

Increase customer loyalty & Retention

Develop New Web based Products


Possible Benefits of E-Commerce System-

Intangibles


Intangibles

Intangible Benefits Example

•Improved information availability More timely and accurate

•Improved abilities in analysis OLAP and Data Mining

•Improve customer service More timely CRS

•Improve management decision making MIS/ESS

•Impoved competitive position System to lock in customers.

Intangible Benefits Example

•Improved information availability More timely and accurate

•Improved abilities in analysis OLAP and Data Mining

•Improve customer service More timely CRS

•Improve management decision making MIS/ESS

•Impoved competitive position System to lock in customers.



Tangibles


Tangibles

Tangible Benefits Example

•Increase in sales or profit EC based Products

•Decrease in information

processing costs Eliminate unnecessay

document

•Decrease in operating Costs Reduction in inventory

carrying costs

•Decrease in required investment Decrease in inventory

investment required

•Increase operational efficiency Less spoilage, waste, idle tume.

Tangible Benefits Example

•Increase in sales or profit EC based Products

•Decrease in information

processing costs Eliminate unnecessay

document

•Decrease in operating Costs Reduction in inventory

carrying costs

•Decrease in required investment Decrease in inventory

investment required

•Increase operational efficiency Less spoilage, waste, idle tume.


Overview of E-Business ApplicationsOverview of E-Business Applications

E-Business

Applications

Telecommunications

Networks

The Internet

Intranets

Extranets

Other Networks

Enterprise Communication

and Collaboration

Internal Business

Systems

Electronic Commerce

-Electronic Mail

-Voice Mail

-Discussion Forum

-Data conferencing

-Videoconferencing

-Electronic Meeting

-POS

-Web retailing

-Online Auctions

-Interactive Marketing

-SCM

-Electronic Fund Transfer

-Online Banking

-Transaction Processing

-Intranent Ent. Info. Portal

-CRM

-Workflow Systems

-Activity Monitoring

-Process Control

-Management Support Systems


Investment ModelInvestment Model

Business

Value

High

LowTime to Implement High

Short-Term Projects Operations Automation

Short-Term Strategies Long-Term Strategies

Web Storefront

& e-catalog

WebBbrochures

Interactive

Marketing

Intergrated

Web Store

Self-services

Web SalesCRM

Collaborative

Extranets

Procurement

Automation

Customer Self

Service

Community

Extranets

Extranets and

Exchanges

SCM

E-Business

B2CB2B


E-Business/IT Strategic Planning ProcessE-Business/IT Strategic Planning Process

Customer and

Business Value

Visioning

E-Business

Strategies and

Models

E-Business/IT

Strategies and

Architecture

E-Business

Application

Development and

Deployment

Key Insights Key Objectives Priorities

Feedback FeedbackMore Questions


Practical Business QuestionsPractical Business Questions

How do I move my traditional business to e-business?

We have lot of information coming from various sources. How can we

collect, analyse and use it to support our business?

We are small company and do not have the resources to invest in e-

commerce. what can we do?

We want to see the big picture. How?

My business needs to get easy-to-use, analytical tools to create good

customers profiles. How can we do this?

We do not know the use of order Management?

We sell and deliver tangible goods. What can the internet do for us?

How do I move my traditional business to e-business?

We have lot of information coming from various sources. How can we

collect, analyse and use it to support our business?

We are small company and do not have the resources to invest in e-

commerce. what can we do?

We want to see the big picture. How?

My business needs to get easy-to-use, analytical tools to create good

customers profiles. How can we do this?

We do not know the use of order Management?

We sell and deliver tangible goods. What can the internet do for us?


The Stakeholders-eBusinessThe Stakeholders-eBusiness

Strategic Partners:Partners who are planning for the future of your business.

Operational Partners:Partners helping you run your business today.

Governance:The individual applying the rules and regulations that are relevant to your business stakeholders.

Customers:The end purchasers.

Community:The people who are interested in your products and services, people who may or may not include your business customers.

Shareholders:

Employees:

Strategic Partners:Partners who are planning for the future of your business.

Operational Partners:Partners helping you run your business today.

Governance:The individual applying the rules and regulations that are relevant to your business stakeholders.

Customers:The end purchasers.

Community:The people who are interested in your products and services, people who may or may not include your business customers.

Shareholders:

Employees:


Applications DevelopmentApplications Development

Prototyping

Cycle

Identify an end users

E-Business

Requirements

Develop E-Business

Systems Prototypes

Use and Maintian the

Accepted E-business

Systems

Revise the Prototypes

to better meet End user

requirements

Maintenance

Cycle

Investigate/Analysis

Analysis/Design

Design/Implementation

Implementation/Maintenance


Feasibility of E-Commerce/E-Business SystemsFeasibility of E-Commerce/E-Business Systems

Organizational

Feasibility

Economic

Feasibility

Technical

Feasibility

Operational

Feasibility

•How well a proposed

E-commerce systems

fits the company

plans

•Capability, reliability

and availability of

hardware, software and

applications management

•Acceptance of employees

•Management support

•Customer and Supplier

acceptance

•Savings in labour costs

•Increase sales revenue

•Decreased investment in

inventory

•Increased profits


Example: Information Systems in FinanceExample: Information Systems in Finance

Information Systems

in Finance

Cash

Management

Financial

Planning

Investment

Management

Capital

Budgeting

•Forecast and Manage

Cah position•Manage short term

and other securities

•Evaluate risk/

return of capital

expenditure

•Forecast financial

performance and

financing needs.


Example:Intranets-Enterprise Information PortalExample:Intranets-Enterprise Information Portal

Communicate and

Collaborate with e.mail,

Discussion forums, chat

And conferencing

Communication and

Collaboration

Business Operations

And Management

Web Publishing

Intranet Portal Management

Secure, universal

access to view

and use corporate

external data

Author, publish,

and share documents

Existing

E-mail, Voice

Mail Systems

Existing database

And Enterprise

Applications

HTML, MS Office,

XML, Java and Other

Document types

Existing Hardware

And Networks

Centrally administer

Clients, servers,

Security, directory,

And traffic

Intranent

Enterprise

Portal

Employees

F

I

R

E

W

A

L

L

Everyone

Internet

Extranet

Customers,

Suppliers,

Partners


SourcesSources

Our Research

Cyberstrategy-Pauline Bickerton, Mattew Bickerton,Kate Simpson-

Holley. Published in Association with the Chartered Institute of

Marketing.

Business Data Communications and Networking. 6th Edition. Jerry

FitzGerald & Alan Dennis.

Essentials of Information Management Systems. 3rd Edition.

Kenneth C. Laudon & Jane P. Laudon.

E-Business Readiness-A customer –focused framework. James Craig

& Dawn Jutla.

Introduction to Information Systems-Essentials for the Internet

worked e-Business Enterprise. James A. O’Brien

Our Research

Cyberstrategy-Pauline Bickerton, Mattew Bickerton,Kate Simpson-

Holley. Published in Association with the Chartered Institute of

Marketing.

Business Data Communications and Networking. 6th Edition. Jerry

FitzGerald & Alan Dennis.

Essentials of Information Management Systems. 3rd Edition.

Kenneth C. Laudon & Jane P. Laudon.

E-Business Readiness-A customer –focused framework. James Craig

& Dawn Jutla.

Introduction to Information Systems-Essentials for the Internet

worked e-Business Enterprise. James A. O’Brien


Our InformationOur Information

Innovation Sierra Leone

[email protected]

www.innosl.com

Innovation Sierra Leone

[email protected]

www.innosl.com

mailto:[email protected]

http://www.innosl.com/

mailto:[email protected]

http://www.innosl.com/

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