overcome your small list overcome being a ‘newbie’ overcome lack of experience
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Overcome Your Small List Overcome Being a ‘Newbie’ Overcome Lack of Experience Overcome Low Budget to Market. Take Responsibility Now!. Whatever It Is That You Are Promoting. Whatever Biz Op or MLM You Have Joined. Know This Much: - PowerPoint PPT PresentationTRANSCRIPT
• Overcome Your Small List• Overcome Being a ‘Newbie’• Overcome Lack of Experience• Overcome Low Budget to Market
Take Responsibility Now!Whatever It Is That You Are
Promoting. Whatever Biz Op or MLM You Have Joined. Know This Much:
It Is NOT Responsible For Your Successful Rate Of Conversions.
You Are!
Hyper-Responsive Customer
Good Loyal Customer
Front-Door And That’s It Customer
YOU Are Responsible For Recruiting,
Cultivating, Developing,
Transforming, & Energizing Your
Customers/Members Into…
Wow’ategy
Visa Carrying Buying Monsters
The 2 Most ImportantMetrics
To Growing Any Business
1. Cost Per Acquisition2. Lifetime Customer
Value
Life Time Customer Value –
The Total Value (In terms of money spent) of your average customers spanning the entire period that these customers are likely to do business with you.
Wow’ategy
= Purchased/Joined
The HOT Customer Time Line
90 Day Customer Value –
The Total Value (In terms of money spent) of your average customers spanning the entire 90 Day period that these customers are likely to do business with you.
Wow’ategy
Highest Potential of Conversions
90 Day Mark Lowest Potential
Average Member Stays 90 Days
Time Is My Monetizing Partner!
Wow’ategy
“90 Day Window”
MARKETINGThe Front End – The Marketing & Selling Activities Designed To Acquire New Customers.
The Back End – The Marketing & Selling Activities Designed To Maximize The Profitability Of Each And Every Customer Relationship.
Wow’ategy For Developing Hyper
Responsive Members/CustomersThe Front End WowAtegy – That
Which You Do and/or Give That Reassures Your New Member/Customer That They Made The Right Choice.The Back End WowAtegy – That Which You Do and/or Give That Keeps Them LOYAL and Buying.
Think of ‘Front-End’ as the first sale, the pipeline that brings new customers into your business.
The $25 Blog
The ‘Back-End’ is the product (or products) you sell to your members/customers after they purchase your initial offering.
Inner CircleCosta Rica
$15k Master’s Retreat
“Back-End” Can Be An Immediate Attempt At An ‘Up Sell’ After The Initial Point of Purchase And Can Also Be Any Attempt To Sale To An Existing Customer – Best To Do During the Hot 90 Day Window.
A Few Questions…• Which Sale is Harder to Make, the Front-End or the Back-End?Answer: The Front-End
• Which ‘End’ Faces More Competition?
Answer: The Front-End
• Which ‘End’ Requires Constant Innovation?
Answer: The Front-End
• Which Sale Has a Higher Conversion Rate? Answer: The Back-End
• Which ‘End’ You Make Bigger Profits From? Answer: The Back-End
Which ‘End’ Should You Put On ‘Auto
Pilot’?Answer: The Back-End
So Why Do A Majority of Internet Marketers Try to Put Their Front Ends on Auto Pilot and Then Continually Come Up With Different Back-Ends?
Pay Attention EN Affiliates! In the Short-Term you can always make more money
from a Back-End promotion than a Front-End promotion. Especially, in Empower Network where you can stand to make a lot of money from the ‘Back-End’ products.
Back-Ends usually sell for more money and we tend to make a larger percentage of profits…
BUT WHAT ABOUT LONG TERM?
In the long-term you MUST HAVE new customers entering into relationships with your business, or eventually you’ll be OUT OF BUSINESS!
Let Me Put It Like This…
If you aren’t bringing in MORE customers/members than the rate of ATTRITION, you are going OUT OF BUSINESS EVERY DAY!
The customers that have the greatest potential value are the ones acquired most recently.
$25 Dollars Adds Up! $100 Dollars Adds Up!
Residuals
Wow Factor Back-End Offer
New Customer/Member
The Goal of Wow’ategy
To Have Your Customers/Members Gain So Much Trust And Belief in Your Work Ethics, Accessibility, Training, Vision and Products That They Rarely Follow or Buy From Anyone Else But YOU!
In Fact, When Contemplating Buying From Another Guru or Joining Another Guru’s Team They Will Contact You First For Your Opinion!
You Become Their ‘Go To Guy’ For Everything As Far As Their Biz Op Entrepreneur Goals!
Is To Make Selling Superfluous
Wow FactorBack-End Offer
Customer Joined
The I-Just-Want-To-Make-Money Calendar
90 Day Customer Value
90 Day Customer Value
Front-End Doorway
Customer
