internet presence canvas starter kit (english version)
TRANSCRIPT
Internet PresenceCanvas Starter KitDEFINE AND PLAN YOUR ONLINE POSITIONING STRATEGY
What is the Internet Presence Canvas?
The Internet Presence Canvas is a free tool that makes easier the definition and planning online positioning strategies in order to maximize the visibility of businesses, products, services or individuals.
Benefits
Clearly define all the elements of your online positioning strategy It allows you to define your online positioning strategy in a very simple and effective way Provides clearer focus of online positioning efforts, producing more efficiency and effectiveness Answers all questions about your online positioning:
For what? => Business objectives
What and when? => Key Messages & Contents
How? => Branding
Where? => Channels and Platforms
Who? => Customers
How much? => KPI, ROI and Resources
Ensure the most effective use is made of your resources by focusing them on the key priorities Provide a base from which success can be measured Produces great satisfaction among planners around a common vision
The canvas 4
The canvas with some tips
The canvas with an example
How to use?
Print a copy of the Internet Presence Canvas and use post-its or a pencil to fill in all the sections
Fill in from the left to the right side but, please, do not mind if youleavy some section in blank
You do not have to complete it at once . Add, change, move or delete all items that come to your mind
Share it with your colleagues and do make a lot of brainstorming You also can ask me for support and feedback
Please, feel free to contact me for more information and support
Fran [email protected] / www.franmadrigal.com
Internet Presence Canvasby fran madrigal
INTERNET PRESENCE CANVAS by fran madrigalDEFINE Y PLANIFICA TU ESTRATEGIA DE POSICIONAMIENTO EN INTERNET
PRESENCE by fran madrigal
INTERNETCANVAS
INTERNET PRESENCE CANVASCOMMUNITYDEFINE Y PLANIFICA TU ESTRATEGIA DE POSICIONAMIENTO EN INTERNET