Internet Payment Server

Panama OCA Card

October 24, 2001 Uruguay

Source: Cifra Consultants for OCA

PublicFTAA.ecom/inf/108

October 24, 2001

Original: SpanishTranslation: FTAA Secretariat

Source: Cifra Consultants for OCA

• The card used by Uruguayans:

• 100%-owned by Bank of Boston • 600,000 OCA cards in the market

• 62% of Uruguayan card-holders have the OCA card

• 51% of the money paid with credit cards

• 54% of credit card transactions

• 89% of businesses claim it is the card most used

• 75% of businesses indicate they are most satisfied with this card

OCA Card

Source: Cifra Consultants for OCA

Computer Access

690,000 Uruguayans of a total of 3,000,000

23%

77%

Source: Cifra Consultants for OCA

• 48% surf the Internet

• 360,000 web surfers

48.0%

52.0%

Source: Cifra Consultants for OCA

Only 4% made a purchase

29,000 buyers OnLine

48.0% 48.0%

4.0%

Source: Cifra Consultants for OCA

21% would buy if it were more secure

150,000 potential buyers

48.0% 30.0%

22.0%

Security is the main inhibitor

Three out of five potential buyers said they would buy on the Internet if it was more

secure

From the Business Man’s Perspective

With a low volume of sales, thousands of dollars cannot be invested to authorize on-line transactions.

OCA Payment Server

OCA

OCA Digital Certificate

Buy without entering your card number

Support for trade

• The Payment Server deals with the complexities

• Use of the Payment Server at no additional cost

• Strong multimedia advertising campaign• OCA assumes all risk of fraud and returns• Only for purchases in Uruguay

OCA Card offers a new way to shop

This symbol identifies the e-commerce sites where you can pay securely with the OCA card. Look for this symbol and shop with confidence because you will never need to use your card number on the Internet