Internet Marketing

The Role Marketing Plays in Building a Website

Holley JacobsMay 7, 2013

Marketing is: Impact of Marketing on Building a Website

o Reach millions of potential customerso Establishing company brando Lowers the budget for marketingo Imperative to understand internet lingo i.e. –

PPC, Adwords, Analytics, SEO, Linking, Branding, etc (Strauss & Frost, 2009)

• Necessary and Essential for Success

• Fairly cheap to advertise on the internet – much is free (The Impact of Internet Marketing, 2012)

• Having a unique selling position• Adapting to customers motivation

and behavior • Position to increase profits• Understanding that the costs of

gaining new customers is five times higher than retaining current

• Making sure everyone knows that marketing is everyone’s business

• Getting to know your target customer

• Planning, executing, evaluating, and making changes (20 Marketing Tips Every Entrepreneur Should Know)

Five Key Items for the Websiteo Services Providedo Prices Included

o Surveyo Polls

o Email Sign Up Formo Google Voice Widgeto Social Media Networks

o Affiliate Ads

How Contents Support Marketing Objectives

o Promotion of Websiteo Encourages Customer Interactiono Builds Customer Relationships

o Allows for Efficient Online Supporto Affiliate Marketing Content for Additional Income

o Encourages Full Package Dealso Determine Customers' Needs

o Allows for Quick Responses from Website

SEO Planning – Submit Site To:

1. Local Media2. Marketing Media3. Small Business Media4. Trade Associations5. Online PR such as:

o Yahoo Financeo Hoovers Onlineo Forbes.como Market Watcho America Onlineo Business Wireo PR Newswire

Keywords Used To Promote Website

o Internet Marketingo Email Marketing for

nonprofitso Social Media Awarenesso Company Brandingo Nonprofit Blogging

o Video Marketing for non-profits

o Social Media Integration

Three Opportunities for

Advertising by Linking

1. Constant Contact

2. Go Daddy

3. Google Reseller

1. Constant Contact provides the software and support to allow email marketing, surveys, polls, and social media integration

(Services of Constant Contact).2. Go Daddy partners have the ability to provide domain names,

hosting, and server support (Services of Go Daddy).3. Google Reseller program allows the business to provide clients

access to the wealth of Google Apps for Business (Services of Google Apps for Business).

How Linking Compliments the Website

1. Unique visitors to site2. Establish customized goals3. Geographic location since services are for local businesses

4. Whether visitors are reaching site via Direct, Search, or Referral

indicators5. Bounce rate

6. Repeat visitors

Google Analytics

References20 Marketing Tips Every Entrepreneur Should Know. (n.d.). Retrieved April 7, 2013, from Missouri Business Web site:

http://www.missouribusiness.net/sbtdc/docs/20_marketing_tips.asp

The Impact of Internet Marketing. (2012, May 6). Retrieved from All Business Web site:

http://www.allbusiness.com/marketing-advertising/internet-marketing/2367-1.html

ReferencesServices of Constant Contact. (n.d.). Retrieved from Constant Contact Web site:

http://www.constantcontact.com

Services of Go Daddy. (n.d.). Retrieved from Go Daddy Web site: http://www.godaddy.com

Services of Google Apps for Business. (n.d.). Retrieved from Google Web site:

http://www.google.com

Strauss, J., & Frost, R. (2009). E-Marketing. New Jersey: Prentice Hall.