internet marketing by the net sells
DESCRIPTION
This slideshow is an introduction to the internet marketing services of The Net Sells. It is brief, not highly detailed (no mind-numbing Analytics discussions), and mostly free of bullet points. But not entirely free of them!TRANSCRIPT
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Putting Your Website To Work
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It’s Not Rocket Science
Image courtesy of yoism.org
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Lots of Options -> Lots of Choices
SEO?SEM?
Pay per Click?
PR?
Banner Ads?
Offline Ads?
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Search Engine Marketing Objectives
1. Increase Visibility / Traffic
2. Increase qualified leads / sales
3. Analyze the outcomes
4. Improve the website
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Making Websites More Visible
Top Ranks Yield More Clicks. A Lot More.
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Make the Site Search Engine Friendly
Inviting robots.txt file
Nice clean navigation
Helpful Sitemaps
Images Under Control!
Tasty text
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Content is King. And Queen.Search Engines seek relevance.
Spiders read text best, sometimes only.
Targeted keywords match search queries.
Traffic happens naturally.
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Linking for Ranking and Traffic
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Word of Mouth
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Proliferation of Social Models
Image by Robert Scoble and Darren Barefoot
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Keyword Performance in PPC
Is it worth it?
Low Clickthrough Rate High Cost per ClickA Broad Match Keyword
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Landing Pages & Concentrated Usability
Query: ‘SEO software’
Call to action
Calls to action
Testimonial as text
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Measuring Outcomes
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Continuous Improvement
StartSearch Engine Marketing Objectives, One More Time