internet ecommerce 101

Internet eCommerce 101

Or, how to enjoy your summer . . . profitablyOr

Tanya Ignacek, Director of Sales & Operations

Stuff you want to talk about

• Are online sales right for the Promo industry?

• Isn’t it complicated?

• How will it help my business?

• Where do I even start?

Really, shopping online?

Online shopping trends

83%

81%

85%

53%87%

Percentage of people who

have shopped online by

areaSource: Global Trends in Online

Shopping A Nielsen Global Consumer Report June 2010


Things people intend to buy online in the near

future

Source: Global Trends in Online Shopping A Nielsen Global

Consumer Report June 2010

Books44%



future



Clothing36%



future



Airline Tickets

32%



future



Electronics27%



future



Hotel Reservatio

ns26%


Source: US Department of Commerce

eCommerce grew

16.1% in 2011

TOP 10 Internet Retailers

#10

Source: 247wallst.com December 29, 2011

#9


#8


#7


#6


#5


#4


Take a guess on #3

#3


And #2?

#2


Last, but not least . . . #1

#1


But could it work for promotional products?

Stats from 2011

Source: 2012 PPAI Report

Other trends

Source: Internet Retailer 6/26/12

• Summertime can bring about a low spot in e-retail commerce

• Average order drops 2.8% in July and 4.8% in August

• Best weeks for e-retailers to take a summer vacation? Week of July 23rd

• When does it pick up? Week of August 27th - increase of 19% over week of July 23rd

Hmmm, a Company Store?

Let’s hear from others . . .

Source: BrightStores archives

• “After our company store went live, all of our employees were really pleased that they could find our branded merchandise in one place.”

• “The look and feel of our company store gives us a very updated presence. Thanks for the facelift!”

Nope! It’s as easy as 1, 2,

3

Is it difficult?

Are you going to count again?

Quite honestly?

Yes, we are!

~ ONE ~

ASSESSMENT

•Pick the store that’s right for you and your client

•We will be right here to help you find the best fit

~ TWO ~BUILD

•It’s easy!

•You can do it yourself

•Or choose our custom design service

•Together we can build a fantastic store to meet your client’s requirements

~ THREE ~

LAUNCH

•Deliver a great looking, robust Online Company Store Program that’s perfect for your client

•Enjoy being a hero

~ And voila! ~

A COMPANY

STORE is born!

Now, a Company Store is going to help me, how? . . .

“You tell ‘em Ralph!”

Let’s start with why it won’t work for you . . .

• I ’m already wildly successful

• My client’s prefer it when I drop off 15 catalogs that they can browse through

• No one uses the internet to buy things!

Top Reasons to Not Use Company Stores

I have no idea how to use

them and they scare me to

death. Not to mention,

who has the time to learn?

Real reasons?

That’s Why We’re Here!

• We can, and will, make this easy on you

• Our Expert Team is now Your Expert Team - to create your perfect Store

Okay, so what other reasons are there to offer Company Stores?

“Yep, what else should we

know?”

Financial Benefits

• Ordering Efficiencies

• Streamlined Order Taking Tool

Brand Management

• Control the Brand

• Maintain Logo Integrity

• Offer your client a tool to help them control spending

• Provides you with another opportunity to show your partnership with your client - looking out for their needs

Spending Control

Security

• Disaster Recovery Plan

• PCI Compliant

• American Express, First Data, BestBuy, and many more - trust BrightStores for security

Program Support

Recognition & Award Programs

“You did real good today Ralph”

Uniform Programs

Customer Satisfaction

I can’t get no satisfaction

• Satisfaction: (noun)

• A fulfillment of a need or desire

Potential

• Potential Sales

• Potential Growth

• Potential for greater customer loyalty

Here’s a thought . . .

• Let the Company Store Experts make this easy for you

• Buy a Classic Package and become a hero to your top 15 clients

• Go to the beach

Time’s a wastin’ . . .

internet ecommerce 101

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