International Trade Fair for

Interiors • Inspiration • Lifestyle

Messe München

60 years of

organising exhibitions

35,000attendees/fair

14 Interiors & Lifestyle Fair Areas

plus 3 Topic AreasTwicea year

115,000 sq mexhibition space

2.500 brands and collections

from about 40 countries

TrendSetInternational Trade Fair for Interiors, Inspiration, Lifestyle

2

Economically

strong location

Easy forattendeesto find their way

18* modern,

best equipped

exhibition halls(*starting fall 2018)

GoodTransport connections

180,000 sq mexhibition space

High-performance technical

infrastructure

Sufficient

parking

Messe Müncheninternational exhibition location

3

“As the first fair for trends in the new year,

including the holiday, TrendSet draws the

visitors from the trade. We are very satisfied

here. Everything is running top-notch, also

thanks to the good work of the TrendSet team.“

Monika Exner (Managing Director, Exner

Garden and Living Accessories)

“The location of Munich, the clientele,

and the work of TrendSet — everything

is just right. It’s a super trade fair in

Munich.“ Jeroen Blaauw (Management,

Jodeco Glas)

4 |

Extensive promotional measures

Exhibition spaceincluding walls

Excellent trade fair management

Exhibitors, brands, and collections

from nearly 40 countries

Manufacturers, importers, and commercial

agents of international companies

from 64 EUR/sq m

5

“TrendSet consists of a variety of industry sectors and products. The trade fair clientele from Germany, Austria, Switzerland, northern Italy, and the neighbouringEU member states, which because of the Munich being an exhibition location, is high-quality and possesses purchasing power, is able to become informed of the latest trends in the various areas and to order early in the season in a most accessible manner.“ Tatjana Pannier (Managing Director of TrendSet)

6 |

14 Interiors & Lifestyle Fair Areas plus 3 Topic Areas

7

Decorations & Accessoires

Home & Textiles

Furniture & Lighting

Kitchen & Tabletop

Food & Drink

Gifts & Fun

Symbolic & Souvenirs TrendSet Bijoutex

TrendSet Newcomer

TrendSet Country & Style

Christmas & Seasonals

Floristry & Garden

Office & School

Stationery & Papery

Hobbies & Toys

Fashion & Jewellery

Beauty & Wellness

7

“Earlier, we also used to be in Paris. Today, we

prefer to be at TrendSet in Munich. We find

everything that one needs — from good support of

the fair to a clientele that has purchasing power —

right here. And we feel very well here.“

Petra Steenblock (Exhibition Management,

Ambiente Europe)

“We always come first thing in

the new year to Munich to

TrendSet because the early

date simply makes sense for

the sector. Retailers and buyers

come here to fill their stocks

after Christmas. We were even

able to greet customers from

quite far north. There is a lot

going on and we are doing well

with turnover. TrendSet

organises in a friendly and

helpful way and ensures that

everything flows smoothly.“

Bodil Larsson (Representative,

IB Laursen)

8 |

Attendees from the

region of Europe with the

most purchasing power

Optimum international

transport connectionsto the exhibition location of Munich, Germany

Attendees from

a radius of about 500 km

9

Number of Attendees at TrendSet

0

10.000

20.000

30.000

40.000

1995 2000 2005 2010 2011 2012 2013 2014 2015 2016 2017 2018

Winter SummerAttendees from the trade in the past 22 years

10

11

Numbers and Facts

TrendSet Winter 2018

International Exhibitors, Brands, and Collections

68%

25%

4%

2%

1%Germany

Europe

Asia

America

Africa + Australia/Oceania

12

International Attendees from the Trade

83%

17%

Deutschland

EU/Drittland

Austria

Switzerland

Italy

Netherlands

Czech Republic

Liechtenstein

Slovakia

Luxembourg

France

Denmark

Slovenia

Great Britain

Poland

Hungary

Spain

Estonia

Greece

USA

Albania

Latvia

Top 20 countries of Attendees

13

Industry sector of Attendees from the Trade

59%

3%5%

2%3%3%3%3%

3%1%

15%

Specialty trade/Retailer

Wholesale trade

Online trade

Furniture/furnishing store/kitchen studio

Catering/Hotel trade

DIY/Home improvement store/Garden centre

Jewellery trade/Jeweller

Architecture/Building planning/Interior design

Beauty and wellness

Advertising agency

Other

14

Size of Company of TrendSet Attendees

86%7%

4%

3%

1-15 employees

15-50 employees

50-250 employees

more than 250 employees

15

Positions of TrendSet Attendees

71%

8%

7%

6%

2%1%

6%

Entrepreneur (self-employed)

Managing director, member of the board

Manager

Buyer

Seller, sales representative

Product manager

Other

16

Reason for attending

49%

28% 5%

8%

9%

Ordering

Information

Advertising material

Furnishings/decorations

Cash and carry (TrendSet Bijoutex)

17

Frequency of Attendance

45%

32%

9%

14%Regularly for many years

More than once

Once

Never before

18

Attendance at TrendSet in Comparison to at other Fairs

71%

29%

TrendSet is the only trade fairattended.

Other fairs are attended as well.

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