international strategic alliances

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International Strategic Alliances

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Page 1: International Strategic Alliances

Chapter 13 - 1

Chapter 13

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

International Strategic Alliances

Page 2: International Strategic Alliances

Chapter 13 - 2

Learning Objectives

• Compare joint ventures with other forms of strategic alliances

• Define the benefits of strategic alliances• Describe the scope of strategic alliances• Review management forms in strategic

alliances• Identify limitations of strategic alliances

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Page 3: International Strategic Alliances

Chapter 13 - 3

International Corporate Cooperation

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Page 4: International Strategic Alliances

Chapter 13 - 4

Strategic Alliance

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Cooperation Mutual Benefit

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Chapter 13 - 5

•Corporate Form•Joint Ownership

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What Is a Joint Venture?

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Chapter 13 - 6

Managing a Joint Venture

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Firms Share Management

One Firm Takes Responsibility

Independent Managers Are Hired

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Chapter 13 - 7

Joint Venture Traits

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Joint Ventures

Non-Joint Ventures

Strategic Alliance Forms

Purpose

Broader

Narrower

Scope

Broader

Narrower

Duration

Longer

Shorter

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Chapter 13 - 8

Summary of Discussion

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Page 9: International Strategic Alliances

Chapter 13 - 9

Benefits of Strategic Alliances

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Page 10: International Strategic Alliances

Chapter 13 - 10

Ease of Market Entry

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Overcome Entrenched Competition

Deal with Government Regulations

Get Economies of Scale and Scope

Manage Costs of Doing Business

Page 11: International Strategic Alliances

Chapter 13 - 11Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Shared Risk

New Products New Markets

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Chapter 13 - 12

Shared Knowledge and Expertise

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Core Competency

Resources and Supplies

Industry RivalsNew Markets

Products and Services

Different Environments

Resources

Government Regulations

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Chapter 13 - 13

• Market Entry

• Risk Sharing

• Learning Potential

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Synergy and Competitive Advantage

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Chapter 13 - 14

Summary of Discussion

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Page 15: International Strategic Alliances

Chapter 13 - 15

Scope of Strategic Alliances

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Page 16: International Strategic Alliances

Chapter 13 - 16

Comprehensive Alliances

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Mesh Firms’ Relative Strengths

Maximize Operating Procedures

Achieve Greater Synergy

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Chapter 13 - 17

Functional Alliances

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Production Marketing

FinancialResearch andDevelopment

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Chapter 13 - 18

Production Alliances

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Manufacture Products

Provide Services

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Chapter 13 - 19

Marketing Alliances

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Functional Alliance

Market Services

Market Expertise

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Chapter 13 - 20

Financial Alliances

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•Reduce Financial Risks

•Contribute Resources

•Provide Expertise

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Chapter 13 - 21

•Alliance•Consortium

R&D Collaboration

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Page 22: International Strategic Alliances

Chapter 13 - 22

Summary of Discussion

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

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Chapter 13 - 23

Implementation of Strategic Alliances

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

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Chapter 13 - 24

Selection of Partners

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•Compatibility Between Partners

•Nature of Products and Services

•Relative Safeness of the Alliance

•Learning Potential of the Alliance

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Chapter 13 - 25Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Forms of Ownership

Joint Ventures

Corporate Form

Limited Partnership

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Chapter 13 - 26

Public-Private Venture

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Opportunities Challenges

New Market

Government Support

Reduced Competition

Investment Lost

Assets Seized

Operation Closed

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Chapter 13 - 27Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Joint Management

Shared-Management

Assigned Arrangement

Delegated Arrangement

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Shared-Management

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Both Partners Actively Participate

Alliance

Partner1

Partner2

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Assigned Arrangement

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One Partner TakesPrimary Responsibility

Alliance

Partner1

Partner2

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Delegated Arrangement

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Both Partners DelegateManagement to the Joint

Venture’s Executives

Alliance

Partner1

Partner2

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Summary of Discussion

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

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Pitfalls of Strategic Alliances

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Page 33: International Strategic Alliances

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Strategic Alliances

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Incompatibility of Partners

Access to Information

Distribution of Earnings

Loss of Autonomy

Changing Circumstances

Common Pitfalls

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Summary of Discussion

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

Page 35: International Strategic Alliances

Chapter 13 - 35

Chapter 13

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

International Strategic Alliances

Page 36: International Strategic Alliances

Chapter 13 - 36Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.