international start up guide
TRANSCRIPT
![Page 1: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/1.jpg)
Start-up Guide International Entrepreneurs
![Page 2: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/2.jpg)
Content
• Framework• International Business• Disrupting Factors• Cultural Differences• Strategy, HR and Communication• Network & ITC• Research Methods• Data and Statistics
![Page 3: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/3.jpg)
Content
• Knowledge Management and Reporting• Project Management• Economics• Finance• Management and Organisation• Marketing• Possible Content• Literature
![Page 4: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/4.jpg)
Framework
![Page 5: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/5.jpg)
![Page 6: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/6.jpg)
International Business
![Page 7: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/7.jpg)
International Business
• Economic Activities across borders or actions that are necessary to do business abroad
• Globalization: the worldwide coalescence of economies, politics and cultures
• Causes of Globalization:– Opening of international borders– Advent of internet– Development of low-wage countries
![Page 8: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/8.jpg)
International Business
• Important for International Business:– Political and economic environment– Culture and Intercultural communication– Management and Organization in an international
environment– Risk Management, insurance and finance– Market entry and International marketing
![Page 9: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/9.jpg)
Disrupting Factors
![Page 10: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/10.jpg)
Disrupting Factors
– Urbanization– Accelerating technological change– Aging of the world– Greater global connections– Climate Change
![Page 11: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/11.jpg)
Intercultural Communication
![Page 12: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/12.jpg)
Production Factors• The digital age has new-human-essential production factors:
1. Knowledge: helps companies to make choices in the vast amounts of information from the environment and to respond to major changes in time. Knowledge is also necessary to be able to produce goods and services
2. Creativity is needed not to be reactive but to be proactive and innovative. Think of new markets and new products now to play a leading role tomorrow
3. Relationships: to help to keep customers, bring stability in the turbulence and despite the information overload be able to communicate with customers. Relationships within the organization help to share knowledge internally, start creative processes and implement changes.
![Page 13: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/13.jpg)
About knowledge in general
• Knowledge Components– Knowledge is the ability that enables someone to
perform a particular task. An ability that is a metaphorical function of the Information, Experience, Skill and Attitude that someone at some point has:
• K=ƒ(I.ESA)
![Page 14: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/14.jpg)
Intercultural Communication and Knowledge Management
![Page 15: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/15.jpg)
Economics
![Page 16: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/16.jpg)
Economics Direct Environment
![Page 17: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/17.jpg)
Management and Organisation
![Page 18: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/18.jpg)
Marketing
4P’s 3R’s
Product Reputation
Price Relation
Promotion Respons
Place
Marketing Concept
Emphasis on profit contribution rather than sales
Marketing Research and target market selection
Competitive Analysis
Customer satisfaction
Integrated approach/organization
Broad business definition
![Page 19: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/19.jpg)
Customer Satisfaction
• Importance of Customer Satisfaction in this Digital Communicative Era:
![Page 20: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/20.jpg)
Customer Relationship Management
• The above makes clear that maintaining good relations with existing customers is important
• Having basic knowledge about Customer Relationship Management (CRM), data and analyzing data is more important then ever before
![Page 21: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/21.jpg)
FINANCE
![Page 22: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/22.jpg)
Financial Environment
The financial environment
Capital market and
value of enterprise
Risc management
Financial planning and investments
Decisions and Planning
Intergral analysis of enterprise
![Page 23: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/23.jpg)
Flow of
Goods and
Money
![Page 24: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/24.jpg)
Literature• Aaker, D.A. & McLoughlin, D. (2010). Strategic Market
Management, a global perspective. Chichester, United Kingdom: John Wiley & Sons Ltd.
• Barringer, Bruce R. & Duane Ireland, R. (2010). Entrepreneurship, successfully launching new ventures, 3rd ed. Upper Saddle River, New Jersey, United States: Pearson education.
• Blank, S and Dorf, B. (2012). The start-up owners manual, the step-by-step guide for building a great company. Pescerado, California, United States: K&S Ranch publishing.
![Page 25: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/25.jpg)
Literature
• Hofstede, G. and Hofstede, G.J. (2005). Allemaal andersdenkenden: omgaan met cultuurverschillen (18e druk). Amsterdam/Antwerpen: Contact.
• Hulleman, W. and Marijs, A. J. (2012). Economics and Business Environment. Groningen/Houten, The Netherlands, Noordhoff Uitgevers.
• Jethu-Ramsoedh, R and Hendrickx, M. (2011). International Business. Groningen/Houten, The Netherlands, Noordhoff Uitgevers.
![Page 26: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/26.jpg)
Literature
• Kotler, Ph., Keller, K.L., Brady, M., Goodman, M. and Hansen, T. (2009). Marketing Management. Upper Saddle River, New Jersey, United States: Pearson education.
• Lamb, C. W., Hair jr., J.F. and McDaniel, C. (2012). MKTG. Mason, Ohio, United States: South-Western.
• Malhotra, N.K. and Birks, D.F. (2008). Marketing Research, an applied approach. Upper Saddle River, New Jersey, United States: Pearson education.
![Page 27: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/27.jpg)
Literature• Porter, M. (2004). Competitive Strategy, techniques for
analyzing industries and competitors. New York: The Free Press (1980).
• Tiggelaar, B. (2000). Internet Strategie, concurrentievoordeel in de digitale economie: theorie en praktijk. Amsterdam, The Netherlands, Pearson Education Benelux B.V.
• Treacy, M. & Wiersema, F. (2002). The Discipline of Market Leaders, choose your customers, Narrow your Focus, Dominate your Market. Schiedam, The Netherlands: Scriptum Management.
![Page 28: International start up guide](https://reader035.vdocuments.site/reader035/viewer/2022062821/588879441a28ab34788b5f69/html5/thumbnails/28.jpg)
Literature
• Van der Velde, M., Jansen, P. and Anderson, N. (2004). Guide to Management Research Methods. Malden, Massachusetts, United States.
• Verhage, B. (2010). Marketing Fundamentals 7th ed. Groningen/Houten, The Netherlands, Noordhoff Uitgevers.
• Weggeman, M. (1997). Kennismanagement, inrichting en besturing van kennisintensieve organisaties. Schiedam, The Netherlands: Scriptum Management.