international lcny launch presentation
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International LCNY Launch
Spring 2009
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Training
• Training Packages to accounts
– Brand Overview book for Sales Associates
• English• Spanish
– Brand & Marketing Overview book for Management
– February 2009 Training Video• English• Spanish
– Spring 2009 The Standard– Isaac Showroom CD– Isaac “Unzipped” DVD– Isaac “How To Have Style” Book– Training Gift
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Public Relations
• Press package to media– Legacy Book
• English
• Spanish
– Isaac’s “How To Have Style” Book– Isaac Showroom CD– Isaac “Unzipped” DVD– Spring 2009 Lookbook
• Printed without prices for International use
– Press Gift
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Public Relations• Press kit to media
– Spring 2009 Press Release– Isaac’s Biography– Brand Profile– Isaac sketches– Spring 2009 Lookbook Images– Product Description – Editorials
• Vogue• WWD
Note: Press Kit also available
in Spanish
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Public Relations
• International Press Junket
February 9th & 10th – New York Tour Bus
– International Press Conference with Dave McTague
– Fall 2009 Presentation with Isaac Mizrahi
– Spring 2009 Marketing Presentation with Margaux Caniato
– Bryant Park Grill Lunch
– Tour of Isaac’s studio
– Rockefeller Center Top of the Rock
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Public Relations• Press Events Around the World
– Spain• February 24, 2009
– Mexico• February 26, 2009
– Other Countries• March - April
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Press
• Canada– The Toronto Star– Fashion Television
• Europe– El Mundo
• Asia– Senken Shimbun
• Mexico– In Fashion Magazine* – Various Fashion
Magazines*
*Awaiting Article
More to come…
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Advertising
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Layouts
• Single Page• Spread• Kiosk• Banners• Billboards
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Direct Mail
• Launch Brochure– English– Spanish
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Direct Mail
• Liverpool Fashion Fest Catalog
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Direct Mail
• Saudi Arabia Launch Brochure
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Email Blast & Text Message
FOLLOWING IS SPECIFIED COPY TO BE USED IN ANY CONSUMER TEXT MESSAGE DEPLOYMENTS
INTRODUCING LIZ CLAIBORNE NEW YORK LIKE YOU'VE NEVER SEEN IT BEFORE! SHOP THE LATEST SPRING ARRIVALS, NOW AVAILABLE!
Email Blasts
Note: Email Blasts and Text Message also available in Spanish
Text Message
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In-Store
• Graphics
• Graphics
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In-Store• Floor Decals
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In-Store• Videos
• In-Store Consumer Video
• Arthur Elgort Behind The Scenes Ad Campaign Video for PR and Online
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Marketing Website
• www.lcnymarketing.com
• Provides 24/7 access for accounts to retrieve marketing information and materials
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Short Quiz
QUE?