1

Market Launch Presentation

2

MediaSecurity and Reliability Council

www.mediasecurity.org

3

In 2002, the Federal Communications Commission created the national Media Security and Reliability Council (MSRC) to ensure the reliability and security of local broadcast, cable TV, and news services in the event of an emergency. Our local MSRC Plan will be based on the best practices developed by the national MSRC study.

MSRC Background

4

Local MSRC Committee

Local MSRC Committees can include these public and private entities:

TV and Radio Broadcasters Cable TV Operators Local and State Emergency

Management Agency Representatives Police and Fire Services Agencies Amateur Radio Operators (“Hams”)

5

The objective of this plan is to create a public/private partnership that will ensure uninterrupted delivery of emergency information to the public to mitigate the impact of major disasters and emergencies.

The mission of this plan is twofold:

MSRC Objective

6

1. To provide timely information from emergency management to the media and to the public.

2. To provide for continuity of service of the broadcast stations, cable systems and news services (broadcast restoration)

MSRC Objective

7

The public faces a variety of threats

WMD, bombs and other immediate attacks Longer-lasting events such as bioterrorism and disease Threats to public utilities, schools, public transportation Blackouts, hurricanes, tornados, floods, fires and other

emergencies

The continuing availability of service from broadcast and cable providers during emergencies is critical to public health and safety.

What Kind of Threats?

8

Sept 11, 2001, New York City--Attack on the World Trade Center

January 6, 2005, Graniteville, S.C.--A Chlorine Tanker Ruptured, 9 Died, 5400 Evacuated

March 23, 2005, Texas City, TX-- Explosion in an oil refinery, 14 Died, Scores injured

August 29, 2005 Hurricane Katrina

What Kind of Threats?

9

Katrina Lesson

Before After

10

Katrina Lesson

Cell phones were down, only text messaging worked

1000 cell sites out of service

No communication from Emergency Services to broadcasters for days

37 of 41 New Orleans radio stations off the air

3,000,000 customer phone lines down

11

When these things happen…

All local media and public health and safety officials must work together before and during an emergency to provide necessary information to the public.

12

Local Station Recovery Plan (each station ensuring it has a disaster plan)

Market Plan (planning for disaster recovery cooperation among stations)

State Plan (roll out MSRC in all major markets in the state)

3 Steps to MSRC Planning

13

Sample MSRC Plan

We have been provided a Sample MSRC Plan, which one of our subcommittees will review and customize for use in our market.

The “Local Plan” section of the Plan is a public document.

The “SOP” (Standard Operating Procedure) section is not intended for public release, and will contain the Contact List, etc.

14

The ECC Concept

The Sample MSRC Plan contains a concept called the ECC, Emergency Communications Coordinator.

An ECC is responsible for coordinating the broadcast restoration efforts.

In some markets, an ECC has also been invited into the County EOC (Emergency Operation Center) to keep officials apprised of the status of broadcast stations and how best to deliver their messages.

Most MSRC groups have an ECC Team, and rotate this ECC duty among stations.

15

How do we go forward forming a

MSRC committee?

16

Create a Committee Chair

Committee Chair Responsibilities

1.Schedule ongoing meetings.

2.Keep subcommittees and MSRC effort on track.

3.Act as Contact Point for members and other MSRC groups.

Position to be filled:Committee Chair:

17

1. Communication/Agreement

2. Facility

3. TV/Radio/Cable/Government Contact List

4. Beta Test

Create Subcommittees

18

Subcommittee #1

Communication/Agreement Subcommittee

1.Customize the Sample MSRC Plan for implementation in our market.

2.Create, identify staffing, and coordinate training of ECC Team.Subcommittee positions to be filled:

Subcommittee Chair:Subcommittee Member:Subcommittee Member:

19

Subcommittee #2

Facilities Subcommittee1.Compile station MSRC checklists

(found at: www.mediasecurity.org)

2.Identify resources at each station

3.Create Broadcast Restoration Plans Subcommittee positions to be filled:

Subcommittee Chair:Broadcast Member:Cable TV Member:

20

Subcommittee #3

Contact List Subcommittee

1.Compile 24/7 contact list for cable, broadcast, and government.

2.Distribute and keep list updated.

Subcommittee positions to be filled: (Designate one as Chair)Broadcast Member:Cable TV Member:Government Member:

21

Subcommittee #4

Beta Test Subcommittee

1.Design and schedule testing of Plan.

2.Evaluate test results and recommend Plan improvements.

(This Subcommittee generally not filled at first meeting.)Subcommittee Chair:Subcommittee Member:Subcommittee Member:

22

IMPLEMENT PLAN!Fill Subcommittees before leaving.Set next meeting date.

23

Resources

Individual Station Vulnerability Checklists for TV, radio, and cable

www.mediasecurity.org

Individual Station Disaster Recovery Plan for TV, radio, and cable

www.mediasecurity.org

MSRC Market Launch Plan guidance

www.wi-broadcasters.org

24

MediaSecurity and Reliability Council

For more information on MSRC:

www.mediasecurity.org