NEWSLETTER JUNE 2013

N°10

INTERNATIONAL HONORS FOR AMDI

AMDI AWARDED WITH THE INTERNATIONAL EUROMEDITERRANEO PRIZE

AMDI NAMED THE BEST FOREIGN DIRECT INVESTMENT AGENCY IN THE MENA REGION

AMDI 5TH WORLDWIDE IN TOP COUNTRY DIGITAL MARKETING AND 1ST IN AFRICA AND IN THE ARAB WORLD

A subsidiary of the Financial Times, fDi Intelligence awarded AMDI during the Digital Marketing Awards, ranking it 5th worldwide (behind Ireland, Costa Rica, Great Britain, and Columbia) and 1st in Africa and the Arab world for its digital marketing campaigns.

In addition to fDi magazine and the Financial Times, a jury of 7 international experts and consultants representing various firms in the digital marketing industry examined the web strategies of investment marketing agencies worldwide when, according to them, international business went digital.

They aim to identify the countries, regions, and villages around the world that are the most active and efficient at marketing and communicating over the Internet.

The selection was made on the basis of clearly defined success criteria such as website quality, professionalism, clarity of information, innovation, good search engine ranking, and social network use.

The experts’ report emphasized the importance of Digital Marketing in order to be competitive in what they call “the Foreign Direct Investment arena”.

The AMDI website exists in five languages (Arabic, French, English, Spanish, and for a little over a year, Chinese) and currently receives more than 1,400 visitors daily.

Since the launch of the new version in January 2011, the website www.invest.gov.ma has been used by nearly 400,000 visitors from 190 different countries and governments, for a total volume of 1.5 million pages read.

In Rome, AMDI received the “Euromediterraneo” prize for its television, print, and digital advertising campaign with the slogan “Morocco, More Business.” Beyond the quality and relevance of the advertising campaign, this award, sponsored by «Confindustria Assafrica & Méditerraneo» and the Italian Association of Public and Institutional Sectors, is the culmination of excellent work done by the AMDI representative office in Rome in collaboration with the Moroccan Embassy for Italian institutional customers.

AMDI has been chosen by “The European”, a British trade journal and subsidiary of Chase Publishing, as the Best Foreign Direct Investment (FDI) Marketing Agency in the Mena region for 2013.

The “Mena Awards 2013” prize was awarded to AMDI after a vote by the magazine’s subscribers.

8

AMDI, MEMBER OF THE MOROCCO INNOVATION AND COMPETITIVENESS

CONSORTIUM

“NEARSHORING IN MOROCCO : A VIABLE ALTERNATIVE FOR SPAIN”

“THE AUTOMOBILE INDUSTRY IN MOROCCO, AN OPPORTUNITIY FOR GALICIAN COMPANIES”

CONFERENCE IN VIGO CONFERENCE IN BERLIN

CONFERENCE IN LONDON

“THE AGRO-INDUSTRY IN MOROCCO, OPPORTUNITIES TO STRENGTHEN THE

COMPETITIVENESS OF SPANISH COMPANIES” CONFERENCE IN SEVILLE

CONFERENCE ON INVESTMENT OPPORTUNITIES AND COOPERATION IN THE

AUTOMOBILE INDUSTRY IN STUTTGARD

AMDI NEWS

AMDI joined the Morocco Innovation and Competitiveness Consortium “ICM”, a Moroccan structure and member of the “Enterprise Europe Network.” (EEN).

Launched in 2008 by the European Commission, the “EEN” network includes more than 600 business support organizations from European Union member countries and other third countries. It is the result of a merger between two historic European networks, the Euro-Info Correspondence Centers (EIC) and the Innovation Relay Centers (IRC).

Among other things, the EEN aims to support SMEs in accessing regulatory or technological information as well as partnership offers and business opportunities. The network also enables member country companies to participate in international events and even receive targeted support during collective missions abroad.

Last May 28th, AMDI organized a conference in partnership with Cluster Automobile of Vigo on the theme “The automobile industry in Morocco, an opportunity for Galician companies”.

This conference was an opportunity for AMDI to meet with several member companies of the Vigo cluster and present them with the progresses made in the automobile industry in the Kingdom of Morocco.

The Spanish company Viza Automoción also shared its Moroccan success story with the companies at the event.

AMDI organized a conference on May 20th in partnership with the European Offshoring Association (EOA) on the offshoring sector in Madrid, bringing together representatives of Morocco and India.

During this meeting, Morocco made a presentation on the theme “Nearshoring in Morocco: a viable alternative for Spain.”

On June 25th 2013, AMDI organized a sectoral conference in Berlin with the Moroccan Embassy in Berlin in attendance.

A significant Moroccan delegation was involved in this event, including ADA, MedZ, SIE, AMICA, and TMSA as well as other companies who came to present their experiences in Morocco.

Sectoral roundtables were conducted by various experts in the automobile, agro-business and renewable energy industries, followed by B2B meetings.

In collaboration with Medz Sourcing and the Moroccan Embassy in London, on March 27th 2013 AMDI organized a conference in London to promote Morocco themed “the best 2012 Offshoring destination.”

At this time, Mr. Adil Chikhi –Director of Development –represented AMDI at a roundtable in which the industry’s data and future prospects were presented.

Numerous institutions took part in this event, such as NOA (National Outsourcing Association), represented by its president Mr. Andy Rogers, Dell Maroc represented by Mr. Mustafa Obbade, and HP CDG Maroc represented by Mr. Chafik Sabiry.

In partnership with Andalusian Employers (CEA), AMDI organized a conference last June 11th in Seville themed “the agro-industry in Morocco, opportunities to strengthen the competitiveness of Spanish companies.”

Prestigious institutions such as ADA, FENAGRI, and even SOROA Pépinières, a Spanish company located in Morocco, attended this conference.

In addition, numerous meetings were held between companies of Andalusian Employers and the Spanish market development teams.

Along with NUMOV (the German association for the Near and Middle-East), AMDI participated in a conference in Stuttgart on June 18th 2013 on investment and cooperation opportunities in the automobile industry.

This mission saw the participation of representatives from the Moroccan Embassy In Berlin, the Federal Ministry of Economy and Technology, Maroc Export, the Tangier Mediterranean Special Agency (TMSA) of MEDZ as well as AMDI, whose support and involvement in organizing B2Bs was strongly emphasized.

General information on the automobile industry was presented and a session on investment conditions in Morocco was facilitated during the information day.

8

ROAD SHOW WITH THE FINANCIAL TIMES IN CHINA

AEROMART MONTREAL

EVENT IN DETROIT

CONFERENCE IN SAO PAOLO

The first two stages of the Roadshow that AMDI organized with the Financial Times (FT) were held on May 28th and 30th in Shanghai and Mumbai, respectively.

More than 40 major companies interested in the Moroccan offer were present at each of these stages. They represented diverse sectors such as the automobile, chemical, agri-food, textile, and clothing industries.

Panels were organized for the occasion and led by the Financial Times representative in these countries, Mr. Abdelkadar Amar, Minister of Industry and Trade.

This AMDI-FT co-branding has the great advantage of mobilizing key decision-makers, given the persuasiveness of reference media such as the Financial Times in the business world. As part of the AMDI 2013 action plan, this operation will concern six other major cities: Milan, Sao Paolo, New York, Frankfurt, Seoul, and Tokyo.

Mr. Abdelkader AMARA, Minister of Industry, Commerce, and New Technologies, led the opening of the Moroccan pavilion at the “Aéromart Montreal” airshow in Canada on April 24th.

Morocco is actively involved in this event through AMDI, who runs a booth and organizes B2B meetings with foreign operators wishing to develop new growth sources in Morocco.

This year, this annual gathering of worldwide aviation equipment suppliers welcomed more than 400 exhibitors and 1,000 participants representing companies offering their sourcing services to aircraft manufacturers seeking to develop and diversify their supply chain.

In line with its business strategy of exploring American companies, particularly those in the automobile industry, last April AMDI organized a mission to Michigan and Detroit through its representative office in NYC. Its purpose was to meet automakers and suppliers in region.

The event took place in the form of B2B meetings, a conference organized by the Regional Chamber of Detroit, and a one-to-few reception organized by the American law firm Miller Canfield, during which the Morocco offer was presented.

As part of its promotional activities in target markets, on April 4th 2013 in Sao Paolo AMDI organized a conference on investment opportunities in Morocco in partnership with the Moroccan Embassy in Brazil, the Arab-Brazilian Chamber of Commerce (CCAB), and the Federation of Government Industries in Sao Paolo (FIESP). This conference was themed “Morocco, a strategic partner for Brazil.”

This conference aimed to promote Morocco as a destination for Brazilian investment, develop partnerships with strategic customers such as the Arab-Brazilian Chamber of Commerce (CCAB), and the Federation of Government Industries in Sao Paolo (FIESP), and present investment and partnership opportunities offered by Morocco to Brazilian businessmen in terms of being an export platform to Africa, Europe, Mediterranean countries, and the Americas.

AMDI participated in the meetings of the first session of the Mixed Morocco-Kuwaiti trade commission, held in Rabat from May 20th-21st 2013 and aimed at considering the ways and means to contribute to strengthening bilateral cooperation in the fields of economy, trade, and investment.

The work of this Commission, established under the Morocco-Kuwaiti trade agreement signed between the two countries in June 2010, led to Mr. Abdelkadar Amara, Minister of Industry, Trade, and New Technologies, and the Kuwaiti Minister of Trade and Industry, Mr. Anass Khalid Assalih signing both a memorandum of understanding and cooperation protocol. Both the understanding and protocol are in the industrial field and deal with foreign direct investment.

The latter focuses on the exchange of information and experiences concerning direct investment opportunities in various industries and the ways to develop and improve FDI mechanisms between the two countries.

THE WORK OF THE JOINT MOROCCO-KUWAITI TRADE COMMISSION

8

MOROCCO-SERBIAN COMMISSION

AMDI took part in the first Morocco-Serbian commission held in Belgrade June 5th and 6th 2013.

The Moroccan delegation was headed by Mr. Mohamed Najib Boulif, the Deputy Minister to the Head of Government.

8

THE INTERNATIONAL EXHIBITION OF MOROCCAN AGRICULTURE (SIAM) 2013

ANNUAL INVESTMENT MEETING

ANNUAL MEETINGS OF THE AFRICAN DEVELOPMENT BANK

THE 6TH CONFERENCE ON INTERNATIONAL MIGRATIONS AND DEVELOPMENT

AMDI took part in the 8th edition of the International Exhibition of Moroccan Agriculture (SIAM) held in Meknes from April 24th-28th 2013. This edition was marked by highlights including the visit of a large number of ministers and foreign delegations that completed the signing of more than twelve cooperation agreements between Morocco and partners and/or donors and international cooperation organizations in the agricultural sector.

SIAM 2013 was distinguished/ by an increased number of foreign exhibitors. There were 52 countries this year, exceeding the 42 registered in 2012.

AMDI organized Morocco’s participation in the 3rd edition of the Annual Investment Meeting (AIM), held April 30th-May 2nd 2013 in Dubai.

A high-level Moroccan delegation was led by Mr. Abdelaziz Rebbah, Minister of Equipment and Transport, and consisted of public and private sector decision-makers who took part in this event.

Under the patronage of his Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President of the United Arab Emirates, Prime Minister and Ruler of Dubai, and co-organized by the Ministry of Economy of the United Arab emirates and the Annual Investment Meeting Committee, this third edition has was themed “Towards a new international global landscape: Impact on foreign direct investment and growth prospects of emerging and frontier markets.”

This event was an opportunity for the Moroccan delegation to present the Kingdom’s potentials in terms of investment, promote its economic emergence, and highlight the regional hub role that Morocco could play in terms of attracting FDI.

In partnership with the Ministry of Equipment and Transport, CDG Capital, CDG Development, SMIT, ONCF, SNTL, Marsa Maroc and ANP, AMDI established a national pavilion in the Exhibition area in order to promote the Moroccan offer.

Meetings and B2Bs were also held, and a bank of investment projects in Morocco supported by public and private promoters was presented.

The African Development Bank Group (ADB) held its 2013 annual Meeting in Marrakech from May 27th-31st, 2013.

More than 2,500 delegates, including Finance Ministers, Central Bank Governors, and business leaders from over 78 member countries participated in these meetings.

The Meetings were devoted to the theme of “the structural transformation of Africa” and focused on a review of the Bank’s interventions in 2012 and its portfolio of development funding for 2013.

The meeting focused on the challenges faced by the Africa region in key areas such as climate change, infrastructure, the private sector, and governance.

In addition, several seminars and workshops were held. During these participants discussed several topics, relating to (among other things), “the policy for structural transformation in Africa: what are the role of think tanks”, “the dissemination policy and access to information”, “stimulating the African private sector for funding and business opportunities,” and “the energy sector’s needs in Africa: building capacities in the energy sector.”

On May 16th 2013 at the International University of Rabat, AMDI attended the 6th conference on International Migrations and Development.

This conference provided on exchange platform on the latest research and most advanced link between migration and economic and social development.

This event was organized by the research group of the World Bank, the Ministry of Moroccans Residing Abroad, the Marseille Center for Mediterranean Integration, the French Development Agency, and the Center for Global Development.

THE PARIS AIR SHOW BOURGET

For the fourth time, Morocco participated in the International Paris Air and Space Show (SIEA) that was held in Paris le Bourget June 17th-23rd, 2013.

This show was an opportunity for AMDI to promote Morocco’s aviation industry in partnership with GIMAS and a large Moroccan delegation of public and private institutions.

On the sidelines of the exhibition, Mr. Abdelkader Amara, Minister of Industry, Trade, and New Technologies, held high-level business meetings.

BUSINESS ENVIRONMENT

THE OCDE GUIDING PRINCIPLES FOR MULTINATIONAL ENTERPRISES

CONCEPTS AND PRINCIPLES

8

The OCDE guiding principles are non-binding recommendations that governments give to multinational enterprises practicing or planning to practice their activities in acceding countries.

They are intended to encourage reasonable business conduct in a global environment in accordance with applicable laws and internationally accepted standards.

The main guidelines cover the following areas:

The publication of informationHuman rightsEmployment and professional relationshipsThe environmentThe fight against corruptionThe solicitation of bribes and other forms of extortionThe interests of consumersScience and technologyCompetition Taxation.

The acceding countries are required to establish a National Contact Point (NCP) whose mission is to promote the guidelines. As such, the Moroccan NCP (whose secretariat and chair are provided by AMDI) plans to use the next section in this Newsletter to shed light on various guidelines. The first topic to be addressed in this Newsletter concerns the “concepts and principles”.

Governments adhering to the OCDE Declaration on International Investment and Multinational Enterprises, should for this purpose:

Not use protectionist measures in a way that calls into question the comparative advantage of a country where multinationals invest Treat multinationals fairly and in accordance with international law. Cooperate with other countries in order to resolve problems that may arise.Establish national contact points to promote the guidelines.

Guideline compliance involves:

The extent to which all countries or a multinational operates, considering the particular circumstances of each host country. The reach of all the entities comprising the multinational. Recommendations being sent to national and multinational enterprises and even SMEs to the extent possible. Encouraging the use of international regulatory mechanisms for settling disputes arising between businesses and host countries, such as arbitration.

July 2013

September 2013

PROJECTED AGENDA

1st to 5th Incoming visit from the «State Legislative Leaders Foundation». Marrakech - Morocco

8th-11th

China international investment Fair. Multi-sectoral +B2B

Chine

16th-20th

Salon Aerospace Meeting

Lisbonne - Portugal

Mid-September Institutional seminar Partenaire : Portuguese Embassy in Morocco

Portugal

September 24th Road Show Financial Times

Sao Paulo - Brésil

8

COOPERATION-PARTNERSHIPS

INSTITUTIONAL TWINNING

PROJECT PRESENTATION As part of the acquisition of best practices in development promotion and investment and in order to improve the services offered to the investor, AMDI organized the official launch of a twinning project with its German counterpart on January 22nd 2013.

This project is part of the program budget allocated to Morocco by the European Union and aims to promote investment development through twinning light with the German side (German Ministry of Economy, Germany Invest&Trade, Saarland gwSaar, Invest in Poland).

This twinning results in the following objectives:

1. Strengthening AMDI’s capacities as well as institutional and organizational techniques

2.Improving AMDI’s efficiency in serving investors

3.Strengthening the exchange of good experiences between AMDI and European institutions.

COMPONENTS The work program is organized into three main components followed by European experts.

COMPONENT 2 : ESTABLISHING A SYSTEM OF INDICATORS OF STRATEGIC AND OPERATIONAL PERFORMANCE INDICATORS RELATED TO INVESTMENTS.

2.1. Strategic analysis for developing an indicator system 2.2. Study visit –Sharing experiences on best practices in terms of developing a performance management system on a strategic and operational level.2.3. Defining performance indicators

Under the 2nd component, a study visit took place from April 16th-20th 2013 to share experiences of best practices in terms of performance indicators within the following German investment promotion structures:

German Trade and Invest Federal Ministry of Economy and Technology Invest in Saarland

COMPONENT 1: CAPACITY BUILDING IN AMDI’S “STUDIES AND SURVEILLANCE” SERVICE

1.1. Analysis and methodology to improve the efficiency of the “Studies and Surveillance” service

1.2. Study visit –Share experiences on best practices of the “Studies and Surveillance” service within the Investment Promotion Agency of the EU.

1.3. Case studies

Under the first component, a study tour took place from April 26th-30th 2013 in order to share experiences on best practices in terms of investment promotion within the following German investment promotion structures (German Trade and Invest et le Ministère fédéral de l’Economie et de la Technologie).

Moreover, in addition to visits from various investor reception groups/infrastructure, working sessions were organized by Invest in Saarland with the following companies and institution FL Smidth Wadgassen GmbH et Villeroy & Boch ainsi qu’avec IZES (Institute for energy system of the future).

COMPONENT 3: DEVELOPING AN AFTER-CARE SERVICE

3.1.Training staff in the Investment Project Management department on the principles of After Care3.2. Study visit –Sharing experience on best practices in After Care (positioning, service development, service deployment)3.3. Developing two pilot After Care services, mobilizing partners, and supporting the pre-launch with five companies 3.4. Methodology and development based on “turnkey” investment projects.

Under the 3rd component, a study visit took place from May 7th-11th 2013 to share experiences on best practices in After Care (positioning, service development, service deployment) in the following Polish investment promotion structures ( PALiLZ, Polish Association of Automotive Industry, Łódzka Special Economy Zone, Investors’ Assistance Office in Łódź, Wrocław Agglomeration Development Agency (ARAW), Mairie de Wrocław & Association of Business Service Leaders (ABSL))

PRESENTATION OF THE SECTOR

The dairy sector in Morocco has grown significantly since the introduction of various development strategies to modernize breeding techniques, introduce pure breeds, and organize breeders into cooperatives and associations. As such, the sector generates a turnover of around 8 mm mad annually and creates revenue for nearly 300,000 permanent workers and 100,000 seasonal workers.

Up to 82% of the 400,000 dairy farms are concentrated in irrigated areas due to fodder production potential. Add visual

Production: 11 mm MAD Investment: 1,820 MDH in the Souss-Massa-Draâ region and 142 MDH in the Fes-Boulemane and Doukkala-Abda regions.Turnover: 8 mm MAD Employment: 461,000 permanent employees, 13,000 of these are in the dairy industry (nearly 10% of agricultural FTE) 82 industrial plants1,070 collection centers

DEVELOPMENT STRATEGY FOR 2020

The Green Morocco Plan recommends aggressive development in the dairy sector and aims for it to be a competitive industry by 2020. To this end, the government and the Moroccan Interprofessional Federation of Milk (FIMALAIT) have established a program contract (2010-2014) which constitutes the reference framework for developing and upgrading this sector.

This program focuses on developing productivity to meet international standards through the massive increase of production at competitive costs.

The aim is to produce three billion liters in 2013 and 4.5 billion liters of milk by 2020, for an overall investment of 22 mm MAD, or an annual growth of 15%. Thanks to this strategy, the market for dairy products in Morocco presents a considerable business opportunity.

The Nestlé factory in Morocco treats 73 billion liters of milk a year. The operator supervises 150 cooperatives representing more than 16,000 local farmers. Agricultural financing is spread out over three years and is part of the framework of a public-

private agreement with the Doukkala-Abda region aimed at a 50% increase in Moroccan milk production by 2020.

MOROCCAN OFFERThe Moroccan dairy system has proven itself on several levels: by tripling its production in 30 years, covering 90% of the national need, and having a positive social balance./bilan social positive

sector’s development is based on four strategic priority areas:

Deepening vertical integration upstream of existing aggregators;

Developing new projects downstream (IDE, JV, existing actors);

Creating a competitive growth plan upstream of the dairy industry in two complementary areas:

Improving the framework conditions of the sector

Financial assistance from the GovernmentAs part of its implementation of the Green Morocco Plan, the Government provides financial assistance to encourage private agricultural investments through the Agricultural Development Fund. A dedicated customer service center was created at each Provincial Directorate of Agriculture (DPA) and each regional Agricultural Development office (ORMVA) to help a single sales contact communicate with farmers. There are two types of financial aid:

Universal aid that addresses investors as individuals;Aid for aggregation projects (partnerships between production

upstream and sales/industry downstream).

Site locations The Green Morocco Plan also aims to improve the quantity and quality of the supply of agricultural raw material intended for processing. To this end, six agropoles designed for the agri-food sector will be created to strengthen the sector’s offer. The following agropoles are currently operational:

Berkane agripole Meknes agripole

THEY TRUST IN MOROCCO

8

KEY FIGURES

Competitive growth of an aggregated production model, consistent livestock;

Accelerated development of a productive farm model;

FOCUS : THE DAIRY INDUSTRY

SUCCESS STORY

Lear Corporations is strengthening their standing in Morocco by building a fourth plant for the manufacture of automotive wiring in the Atlantic Free Zone of Kenitra. The new plant will initially create 700 jobs, reaching 3,500 jobs by the end of 2015. The American manufacturer already operates three plants in Morocco, two in Tangier and one in Rabat.

The Japanese automotive supplier has invested between 10 and 30 million euro in a production plant in Meknes, its third in Morocco after those in TFZ and Kenitra. The new Yazaki Greenfield project will provide automotive cable harness assembly for Renault-Nissan, and will employ 2,500 people. This new plant is designed to support growth in the Group’s market share in Western Europe with various manufacturers.

The Spanish steelmaker Megasa is preparing to expand into Morocco through a stake in the capital of Universal Steel, a Moroccan-Turkish joint venture specialized in the manufacture of billets, reinforced concrete bars, and wire rod. It has two production sites in Sidi Maijaj and Tit Mellil, and employs nearly a thousand people.

The French energy group GDF Suez will build and operate the Tarfaya wind farm in partnership with Moroccan Nareva Holding. With a power of 300 MW, the farm will be the largest project undertaken by the group in wind power, and will alone represent 40% of the wind power electricity capacity in Morocco.

The French pharmaceutical group Sanofi has launched a new logistical platform in Casablanca, the largest distribution center for Sanofi pharmaceutical products in Africa, with an investment of 20 million euro. The group aims to make Morocco a hub for the entire African continent. This center is part of the group’s top five worldwide, with the others found in France, Germany, and the United States. It will assist the group’s Maphar plant in the Zenata region.

The Spanish group Urssa, specializing in large metal structures, has opened a subsidiary in Casablanca, its first location in Africa. In addition to Spain, Urssa is present in Mexico, Uruguay, Chili, and France.

The Spanish industrial group WTSC installed a new mini production plant assembly site in portable containers ready to be installed.

After Germany, Italy, Poland, and Portugal, the B&B hotel group will open its first hotel in Morocco in Rabat, near the Medina. Managed as a franchise, the hotel will feature 68 rooms over seven floors. B&B plans other openings in Morocco (Casablanca, Marrakech, and Tangier) in partnership with the Moroccan company Cantor Hotels.

The Egyptian conglomerate Amer Group Holding aims to develop a new family tourism offer in Morocco by developing the “Porto Agadir” tourism project on the Atlantic coast, which will include theme parks, hotels, shopping centers, cinemas, and various entertainment for children.

The Spanish group Acciona Agua, an environmental subsidiary of Spanish giant Acciona, will launch a 14m3/sec drinking water treatment station in Morocco in Oum Azza (near Rabat). The 56 million euro contract will meet the drinking water needs of the Rabat-Casablanca area by 2030.

A leader in luxury hospitality, Ritz-Carlton will strengthen its presence in Morocco. After Rabat and Tangier where group projects are under development, the hotel chain will undertake a new tourism project in Marrakech. Ritz-Carlton currently operates more than 80 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean.

German Krone, a world leader in semi-trailers, strengthens its presence in Morocco by consolidating its partnership with the Moroccan company Centrale d’équipement & carrosserie industrielle (CE.C.I). This second phase involves the implementation of new Krone products adapted to the needs of the Moroccan and North African market.

Present in Morocco with seven hotels, Louvre Hotels Group is planning three new hotel projects combining economic, middle, and high-end establishments: a Golden Tulip Rawabi in Marrakech, a hotel complex in Casablanca with three Campanile ranges, Première Classe and Tulip Inn Residence, and a Golden Tulip in Tangier.

Teleperformance set up its first call center in Morocco. With a workforce of 350 employees, the outsourced customer service specialist intends to develop new services and solutions to manage incoming and outgoing contacts as well as telemarketing campaigns, mail order, technical support, and telesales.

The French group Umanis consolidates in position in Morocco by establishing a Umanic BPO computer service center in Casablanca Nearshore Park. The center specializes in BI, Web IT, and CRM services including a call center. Umanis is already present in Morocco through partnerships and it leads many projects for French and local clients.

The Tunisian company Plastic Electromechanic will establish two automobile part design and manufacturing plants in the industrial zone of Kenitra. The first will be dedicated to plastic injection and the second will specialize in finishing and assembly. The investment of 6.2 million euro will create some 500 jobs. Production will be exported mainly to France (about 52%) and the United States (about 25%).

Feldts Fisk made its debut in Morocco in the agri-food sector via its Moroccan subsidiary Feldts Maroc. A Swedish holding company specialized in shrimp freezing, processing, and peeling established its fist plant in Morocco in Agadir and intends to strengthen its activities in the country. The plant employs around 500 people and has a production capacity of 15 tons/day.

Fourth Moroccan plant for Lear Corporation

Yazaki opens third plant in Morocco

Megasa expands in Morocco

GDF Suez will establish the largest wind farm in Africa in Morocco

New logistics platform for Sanofi in Morocco

Spanish Urssa moves to Morocco

WTSC installs an assembly plant in Morocco

B&B opens its first hotel outside of Europe

Amer Group to develop a tourist complex in Agadir

Acciona Agua will implement the Oum Azza station in Morocco

A Ritz-Carlton in Marrakech in 2016

Transport: Krone strengthens its presence in Morocco

Louvre Hotels Group accelerating its development in Morocco

Teleperformance establishes its first center in Temara

Umanis an offshore service center in Morocco

Tunisian company Plastic Electromechanic to set up in Kenitra

Feldts Fisk expands into Agadir

8

INSTALLATIONS/EXPANSIONS