International Colloquium of Art and Design Education Research (i-CADER 2014)

Oskar Hasdinor Hassan • Shahriman Zainal Abidin Rafeah Legino • Rusmadiah Anwar Muhamad Fairus Kamaruzaman Editors

International Colloquium of Art and Design Education Research (i-CADER 2014)

ISBN 978-981-287-331-6 ISBN 978-981-287-332-3 (eBook) DOI 10.1007/978-981-287-332-3

Library of Congress Control Number: 2015948374

Springer Singapore Heidelberg New York Dordrecht London © Springer Science+Business Media Singapore 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.

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Editors Oskar Hasdinor Hassan Universiti Teknologi MARA Shah Alam, Selangor , Malaysia

Rafeah Legino Universiti Teknologi MARA Shah Alam, Selangor , Malaysia

Muhamad Fairus Kamaruzaman Universiti Teknologi MARA Shah Alam, Selangor , Malaysia

Shahriman Zainal Abidin Universiti Teknologi MARA Shah Alam, Selangor , Malaysia

Rusmadiah Anwar Universiti Teknologi MARA Shah Alam, Selangor , Malaysia

v

Pref ace

The International Colloquium of Art and Design Education Research (i-CADER) is the fi rst event of its kind in Malaysia that brings together academic artistes and designers from all over the world. i-CADER provides an international forum where practitioners, researchers, academic artistes and designers are able to interact and exchange experiences, ideas and research results that involve all aspects of quality of experience for current and future Art, Design and Technology and other areas of the Social Sciences. All theoretical, empirical and practical papers from scholars, professionals and post-graduate students that fall within the colloquium’s scope were successfully presented in International Colloquium of Art and Design Education Research (i-CADER 2014). The scope of the i-CADER 2014 ranged from Design Technology and Industrial Application, Visual Communication and New Media, Arts and Crafts to the Cultural Studies and Social Implication of Art. This represents all branches in the discipline of Art, Design and Technology that when put together create new frontiers in research and education.

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About Formgiving Des ign Research Entity

What we do… From side to side of design methodologies in research, we explore and examine

formgiving design aspects of object or artifact that provide theoretical and practical guidelines, models and tools across a range of design disciplines and spatial design.

We work in partnership with industry, academia and public bodies in Malaysia and worldwide. Projects are funded by research grants, industry investment and through our own resources. We also incorporate our projects with undergraduate and postgraduate studies programs for the mutual benefi t of students, researchers, designers, users and manufacturers.

For more info please visit: http://formgivingdesign.wordpress.com/

ix

Organizing Committee

General Chair Oskar Hasdinor Hassan

General Co-Chair Mustafar Kamal Hamzah

Technical Program Chair Rusmadiah Anwar

Publication Chairs Fairus Kamaruzaman

Technical Program Committee Shahriman Zainal Abidin Rafeah Legino Mohd Fuad Md Arif Verly Vermol Hema Zulaika Hashim

xi

Revie wers

Abd Kadir Mahamad AliAl-Faris BadrulOmar

Abd LatifAbdul Rahman Alireza Rezvanian Bahbibi Rahmatullah Abdul HalimAli Amelia Carolina

Sparavigna Bakhreza A Talip

Abdul Hapes Mohammed Amily Shafi laShariff BalamuralitharaBalakrishnan Abdul RahimJalil AmilyFikry BeatrizSainz Abdul RaufAmbali AminMohajer BeatrizSainz de Abajo Abdul rahman Abdulsalam AmitaSharma BingWeiHe AbhinnaBiswal AmitBhardwaj BrijGupta Abu Bakar Abd. Hamid AmranAwang CainEvans AbuAli AnandSharma CarlosFernandez-Llatas AbubakarMu'azu Ani MunirahMohamad Carlos Oliveira AddissonSalazar AnilDubey Chandra Reka Ramachandiran AdnanKhan AnkitChaudhary Chaohai Zhang Adzrool Idzwan Hj. Ismail Anton SatriaPrabuwono Charlotte Haley AedeMusta'amal AntónioTrigo Cheefai Tan Ahbul Zailani Begum AnubhavKumar Cheng zong Pang Ahmad AlabqariMa' Radzi AnubhavKumar Cheryl Zhenyu Qian Ahmad KhushairyMakhtar AriffAli China Sonagiri Ahmad Rais Mokhtar Ariffi nAbdul Mutalib Ching-HaoLai Ahmad Zaharuddin Sanii ArunSaini Chrisna Pindah AhmedKhamis AshutoshDubey Christophe Soares AhsanRaza Sheikh AshwiniHolla Claudio Torres AiChen AslizaAris Dabo Hammad AjayBhushan AwsJaber Daniel Cesarini Akash Singh Azahar Harun Daqiang Zhang Akitoshi Matsuda Azhar Abdul Rahman Dhananjay Kumar Alejandro Paz-Lopez Azian Zain DileepKumar

Alessandro Carrega Azlina Md. Yassin Dimitrios Koulouriotis

Alex Morgan Azrul Abdullah Dinesh Sathyamoorthy

Ali Abbasi Badrul Hisham Ahmad Dirman Hanafi (continued)

xii

Dr. Salahideen AlHaj HarilaosKoumaras Kartini Kamaruddin Dushantha N. K.Jayakody HarishKumar Katerina Kabassi Eduard Babulak HassenAlsafi Kazuyuki Kojima EduardoPinheiro HeidiMaston Kenneth Nwizege EgonOstrosi Hema ZulaikaHashim Kevin Kam FungYuen ElianaWerbin Henry Yuk-tungNgan Khairul Zikri Abdullah Elly Ong Hing KeungLau Khairulwafi Mamat ElmiAbu Bakar HirosatoSeki Khalizani Khalid EmilioJiménez Macías Hossein Malekinezhad Khattab Alheeti Erik Markert Hossein Mohammadi KhooBoo Kean Erwin Daculan Hossein Motamed Koay Mei Hyie Erwin Rezasyah HuagangYin Konstantin Melnikov Esa Prakasa Huei-RuTseng Konstantinos Kalemis Fabricio Farias HuiLiu Krishna KantSingh Fahmi Ahmad Hung-HsiangWang KulariDe Silva Lokuge Fairus Kamaruzaman Ilka Miloucheva KwangSikChung Faizul Khalid Ioannis Atsonios LeiLiu Fakhrul Hazman Yusoff Ishak Ramli Li Wern Chew Farhad Soleimanian Issam Qattan LindaAbd Hamid Faridah Ismail Ivsondos Anjos LingTang Farid Alidoust Aghdam Iwan Zahar LochandakaRanathunga Farrah hanani Ahmad fauzi IzhamZ. Abidin LouisPape FatrishaYussof Izmayani Sa'adin LynneWilliams FawazAL-Hazemi Jaikaran Singh M. Shaleh Mujir FazlinaJaafar Jamaluddin Mahmud M. UdinHarun Al Rasyid Francesco Maiorana Jehana Ermy Jamaluddin Mahadzir Mohamad GabrielVasconcelos Jian-JunShu Mahesh Kumawat GiovanniPalmerini JiayuChen Maisaraf Marman GodanaJovanovic Dolecek JinruiHuang ManojSharma Gökhan Erdemir Josefi na BarnacheaJanier MarcCheong Gregorio Romero Jose-Luis Sanchez MarceloMartin Grzegorz Debita JunFeng MarcoFélix HadijahIberahim Kaarthiyainy Supramaniam MargaretChan Hafi z Ahmed KaiZhou Marsitah Ramli Hafi zah Rosli KaiZhou Martin Quadro Hafi zi Muhamad Ali Kalaivani Chellappan MatthiasVodel HaikalEl Abed KamalAhmed MazyanYahaya HamedSadeghi KamaljitLakhtaria Md Redzuan Zoolfakar Hamidah NoorMd Yusoh KamariahDola Md. Shohel Sayeed HamidAlasadi Kamilah Abdullah Meor Hasmadi Meor Hamzah HammadKhan Kanwalinderjit Gagneja Michel Owayjan HammadKhan Karim Al-Saedi Mohamad Fahmi Hussin HandyAli Munir KarlJones Mohamad Faizul Yahya HaoWang Karna Mustaqim Mohamad Kasim Abdul Jalil

(continued)

Reviewers

xiii

Mohamad Rahimi Rosman Muhammad Aamir Norfadilah Kamaruddin Mohamad Zamhari Muhammad Mridha NorhalizaJohari Mohamed Najeh Lakhoua Muhizam Mustafa Norhasniza Mohd Hasan Mohamed Razeef Abd Razak

Mukesh Kumar NorhidayahMd. Zainuddin

Mohamed Gowaid Mursyidah Zainal Abidin NorizanAnwar MohamedOmar Musdi Shanat NorlizaihaHarun Mohammad Faiz LiewAbdullah

MushtaqueKorai NorsuzilaYa'acob

Mohammad NasirAbdullah Muslim Elkotob NortonGonzález Mohammad Rashed Iqbal Muthukumar

Subramanyam NorwaniMd. Nawawi

MohammadKhalily Dermany

NadiraJamil NoureddineHassini

Mohammad Reza Aghaei Nalini Arumugam Nur AizaZainol Abidin Mohammad Zia Ur Rahman Nani Ahmad Nur Razia Mohd Suradi Mohana Muthuvalu Nasuha Lee Abdullah Nur Saadah Fathil Mohd Afi q Azero NatrinaToyong Nur Zafi faKamarunzaman Mohd Azlan Mohd Ishak Nazatul Azleen Zainal

Abidin Nurdalilah Mohd Rani

Mohd Fairuz Ali NazirahMohamad Ba'ai NurhikmaMat Yusof Mohd Firdaus Md Khalid NazlinaShaari NurkhazilahIdris Mohd Fuad Md Arif NazniNoordin Nurul FadlyHabidin Mohd Hanif Mohd Ramli Nekhat Sultanabinti

Tarique Nurul Hafi zahZainal Abidin

Mohd Helmy Abd Wahab Nicolás Antezana Abarca OriahAkir Mohd Ramzi Mohd Hussain NidhiArora Oskar Hasdinor Hassan Mohd RaziffJamaluddin Nimushakavi Murthi sarma PabloCorral Mohd Remy RozainyMohd NisarAhmed PanagiotisKalagiakos Mohd Rozi Ahmad Noor AfniDeraman Pantea Keikhosrokiani Mohd Sabrizaa Abd Rashid Noor Sahidah Samsudin Parminder Singh Reel Mohd Saidin Misnan NooraslindaAbdul Aris Pei HwaSiew Mohd Saiful Izwaan Saadon Noorli Khamis Pei-JungLin Mohd Saifullah Rusiman Noorzan Mohd Noor PhilipMoore Mohd Shahrieel Mohd Aras Nor Azira Mohd Radzi Pietro Cipresso Mohd Shahril Rusman Nor HanimAbd. Rahman Prashant More Mohd Shamsuri Md Saad Nor HayatiSaad Priyah Wilson Mohd. AzharAbd. Manan Nor Jana Salim Puneet Sachdev MudianaMokhsin Nor Rashidah Zainal RaduVasiu Muhammad ImranKhan NoraidaHaji Ali Rafeah Legino Muhammad Naufal Mansor NorainOthman RaimiDewan Muhammad Nur Firdaus NoraziahAhmad Rajasekaran Rajkumar Muhammad Suhaimi Sulong Noraziah Muda Rajesh Duvvuru Muhammad Yusuf Masod Norbayah Mohd Suki Rajesh Nandanwar

(continued)

Reviewers

xiv

Rajinder Kumar Shahriman Zainal Abidin Varun Mittal Ramayah Thurasamy Shahrul Azam Abdullah Vassiliki Cossiavelou Ramlah Mailok Shaun Rodrigues VerlyVermol Rasaya Marimuthu Shawal VictoriaErosa Raza Hasan Shengyin Gu VigneshwarManokar RazisIzaura Shubrami Moutushy Vijaya PrakashRajanala RicardoRodriguez Siavash Fathollahi

Dehkordi Visvasuresh Victor Govindaswamy

RipuSinha SibghatullahKhan Vivek Sehgal RituSoni Siew EngLing WaailAl-waely RobertSzabolcsi Sim-HuiTee Wai LokWoo Robinson Pino Sing Sing Wong Wajeb Gharibi Rosiah Noor Siti Farhana Zakaria Wan Hussain Wan Ishak Rosita Tajuddin Siti Hajar Abd Rahman Wan Irma SabrinaIdris Rosli Abu Bakar Siti NorfazlinaYusoff Wan Khairunizam Wan Ahmad Roslina Ibrahim Siti Rasidah Md Sakip Wan Nurhayati Wan Hanafi Rosmizie Mohamed Siti Sarah Januri Wan Samiati Andriana Rostam Affendi Hamzah Siti Zarina Md Naziri Wan Zuki Azman Wan Muhamad RoyAbi Zeid Daou Sivarit Sultornsanee Wan Mohd Yusof RuiMadeira Sri Nikhil GuptaGourisetti Wee Choon Tan Runer Marson Sri Yusmawati Mohd

Yunus WichianSittiprapaporn

Rusmadiah Anwar Srinivasulu Tadisetty Wissam Tawileh Ruzianisra Mohamed Stephan Fertig Xianglin Wei S.Vijaykumar Suhana Mohamed Yasin Kabalci SaadiahKaspin Sumardianshah Silah Ye Cheng Saadi Ahmad Kamaruddin Suzaimah Ramli Yih-JiunLee Saed Mustafa Suzaini Abdul Ghani Yingqiong Gu Saidatulakma rShamsuddin Suziyant iMarjudi Yu Zheng Chong Salleh Mohamad Rizal Syahrini Shawalludin Yuan Gao Samah Mustafa Syahrul Fahmy Yulita HanumP Iskandar Sanizah Ahmad Syamsul Hendra Mahmud Zaemah Abdul Kadir SantosoWibowo SyedHussain Zafarullah Nizamani Saratha Sathasivam TahirAhmed Zahéra Mekkioui Sarvesh Sharma TamerNassef Zainal Zakaria Sasitharan Nagapan TangHowe Eng Zaiton Hamin Seema Shah TanLe Zatul Amilah Shaffi ei Seid Hossein Hosseini TharrenosBratitsis Zbigniew Leonowicz Selva Perumal Sathish Kumar

ThaweesakYingthawornsuk Zeeshan Ahmed

SelvajyothiK T Manjunath Zulhabri Ismail SergeyBiryuchinskiy Tomoko Saiki Zulkarnian Hassan Seyed Hamidreza Aghay kaboli

Tomonobu Sato Zulkifl i Mohd. Rosli

Seyed MahdiMazhari Udayangi Perera Zuraidah Ahmad

seyyedHadiHashemi- Berenjabad

Umer Asgher Zuraidy Abd Rahim

Shafi nar Ismail Usman Sarwar

Reviewers

xv

Contents

1 Structured Planning as a Front-End Process for Concept Design and Development ................................................... 1 Natrina M. P. Toyong , Linda Abd. Hamid , and Mohd Shahril Rusman

2 Traditional Keris Pandai Saras Design .................................................. 17 Nurulliyana Norman , Rafeah Legino , Rusmadiah Anwar , and Oskar Hasdinor Hassan

3 Innovation Culture: An Evaluation of Academicians in Universiti Teknologi MARA Branch Campuses .............................. 25 Mohd Amli Abdullah Baharum , Sri Yusmawati Mohd Yunus , Zurah Abu , and Khairunisa Nikman

4 Microscopic Image and Text Examination of Conventional and Digital Printouts................................................... 35 Muhammad Yusuf Masod , Mahadzir Mohamad , and Mohd Fakharul Zaman Raja Yahya

5 Theoretical Framework Study on Formgiving Mobile Education Game Design Technology ........................................ 47 Nurdalilah Mohd Rani , Mohd Fairus Yusoff , and Muhamad Fairus Kamaruzaman

6 Anthropomorphism in Political Cartoon: Case Study of the 1965 Malaysia-Indonesia Confrontation .................................... 53 Azahar Harun , Mohamed Razeef Abd Razak , Ariff Ali , Muhammad Nur Firdaus Nasir , and Lili Eliana Mohd Radzuan

7 Developers’ View: Understanding the Importance of the Courseware Interfaces as Part of the Software Development Process ................................................... 61 Norfadilah Kamaruddin

xvi

8 A Randomized Pilot Study to Determine the Effectiveness of Dynamic Visual-Based Assistive Technology in Cognitive Stimulation Toward Alzheimer Patients.......................... 71 Muhamad Fairus Kamaruzaman and Riaza Mohd Rias

9 Socioeconomic and Political Implications for Ethnic and National Sentiments: The Impact on Nation-Building Policy Efforts ........................................................................................... 79 Abdul Raufu Ambali, Ahmad Naqiyuddin Bakar, Jasmine Ahmad, Shaharuddin Badaruddin, Mazlan Che Soh, and Nor Ezrine Yussoff

10 The Effectiveness of Visual Rhetoric in Public Awareness Prints Advertising as a Social Culture Space in Malaysia .................. 89 Nur Safi nas Albakry and Ghazali Daimin

11 A Recognizable Symbol of the Wedding Ring as a Communication Object to Portray Marital Status....................... 99 Nur Balqis Hakim Lokman Hakim and Hema Zulaika Hashim

12 “Gasing” as a Commercialized Game Product in Malaysia ............... 107 Nur Fadhilah Mohd Omar , Mohd Fairus Yusoff , Mohd Shahril Rusman , and Amer Shakir Zainol

13 Rivet in Ceramic: Method of Past and Present Restoration ............... 117 Rafi dah Bahari and Ruzaika Omar Basaree

14 Comparison of Natural and Synthetic Adhesives for Ceramic Conservation ............................................................................................ 127 Eilidh Isphahani Mohamed Isphahani and Rusmadiah Anwar

15 Interrater Agreement for Process Loss Measures: Are They Applicable for Brainstorming Technique in Industrial Design Practices? .............................................................. 137 Amer Shakir Zainol , Rosita Tajuddin , Zuraidah Mohd Sanusi , Muhamad Firdaus Ramli , and Mohammad Mubarrak Mohd Yusof

16 Stoneware Clay as a Replacement Material for Artificial Reef Design ........................................................................ 145 Abu Nain Umar , Zainal Zakaria , Rusmadiah Anwar , and Oskar Hasdinor Hassan

17 The Exploration Methods of Consistent Raku Firing Glaze Effect Framework ............................................................. 153 Adibah Ali , Abdul Rahim Jalil , Mohamad Rizal Salleh , and Rusmadiah Anwar

18 Photo Exemplar Classification: The Integration of Photographic History into Photographic Technique ....................... 161 Iwan Zahar

Contents

xvii

19 Construction of Design: A Formal Proposition of Graphics Analysis of Comics ........................................ 173 Karna Mustaqim and Muliyadi Mahamood

20 Empirical Study on Game-Based Learning Phenomenon Through Mobile Design Technology ............................... 195 Nurdalilah Mohd Rani , Ida Hartni Zainol , and Muhamad Fairus Kamaruzaman

21 The Concept of Formgiving for Color and Trim in Car Design ......... 201 Fatin Ezrin Azhar , Shahriman Zainal Abidin , and Oskar Hasdinor Hassan

22 Unity Through Arts: An Approach for Harmony Among Children in Malaysia in Achieving the Concept of One Malaysia ................................................................. 209 Khairulwafi Mamat and Balamuralithara Balakrishnan

23 Kuih Putu Mold as a Matrix for Alternative Printmaking: Transformation Toward an Artistic Interpretation ............................. 215 Rosiah Md. Noor and Mohd Azhar Abd. Manan

24 The Study of Proverbs as a Way to Enhance Ethical Values in Artwork ...................................................................... 223 Siti Hajar Abd Rahman and Hema Zulaika Hashim

25 A Game-Based Learning: A Study on Wau Among Selected University Students in Klang Valley, Malaysia ..................... 231 Mohd Fairuz Ali , Anita Morah Abas , Aloysius Yapp , and Maithreyi Subramaniam

26 Role of Mobile Web-Based Technology Toward Online Grocery Shopping in Malaysia .................................................. 241 Fatin Atirah Aidi , Ida Hartini Zaino , and Muhamad Fairus Kamaruzaman

27 A Comparative Study of the Appreciation of Local Malaysian Culture in the Artworks of Ilse Noor and Tina Rimmer ..................... 249 Mohd Azhar Abd. Manan and Rosiah Md. Noor

28 Preservation Characteristics of Malay Garden: A Catalyst for Sustainable Cultural Landscape in Malaysia ................................. 265 Ahmad Zamil Zakaria , Ismail Hafi z Salleh , Siti Norlizaiha Harun , and Mohd Sabrizaa Abd. Rashid

29 The Exploration Technique of Nature for Contemporary Batik Design ............................................................ 277 M. F. Noorizan , Ishak Ramli , and Norwani Md. Nawawi

Contents

xviii

30 Promoting the Culture of Philanthropy in Malaysia ........................... 289 Nafi ssa Mazlan , Farrah Aini Lugiman , and Fazlina Jaafar

31 Elaborating Context from the Content Making Framework .............. 297 Mohd Fuad Md Arif , Farrah ‘Aini Lugiman , and Nadiah Mohamad

32 Visual Advertisement Images in the Wanita Magazine: An Empirical Study Toward Women Stereotype ................................. 305 Nurul Akma Wahab and Muhamad Fairus Kamaruzaman

33 A Blended Method for Generating Creative Product Concepts ......... 311 Hung-Hsiang Wang

34 Symmetrical Pattern: Analysing Songket in Wallpaper Patterns ....... 323 Norwani Md. Nawawi, Rafeah Legino, Norakmal Abdullah, Mohd Firdaus Md Khalid, Ruzaika Omar Basaree, and Mohd Yusof Ahmad

35 Conceptual Labyrinth Pattern Design for Ceramic Stoneware Art Form .......................................................... 337 Nur Jannah Jamil , Norhanisa Hamran , and Verly Veto Vermol

36 SCAMPER for Character Design Unique Zoo Creature .................... 345 M. C. Yuen , N. S. Tarique Azam , and K. Y. Ang

37 Framework Muwajjah as an Islamic Art Decoration Through Formgiving Process ...................................... 359 Rosmahani Mat Hussain , Rusmadiah Anwar , Muhamad Fairus Kamaruzaman , and Rafeah Legino

38 Furniture Design Identity: Implementation of National Identity into Office Chair Design ...................................... 367 Muhamad Fahmi Ahmad , Zakiyah Hasan , and Zulkifl i Romli

39 Designing Conceptual 3D Tessellation Ceramic Optical Illusions ...... 373 Amalina Azlan , Nurul Najwa Zukri , Verly Veto Vermol , and Rusmadiah Anwar

40 Paper Clay Study Development for Ceramic Art Form Design .......... 381 Mohd Tazul Akmal Talib , Verly Veto Vermol , Abdul Rahim Jalil , and Rusmadiah Anwar

41 Corn Husk Fiber in Songket Weaving for Cottage Industry ............... 389 Nani Hartini Ahmad , Norwani Md. Nawawi , Nor Jana Salim , Sarina Mohamad , and Fatrisha Yussof

42 Luminescence Glaze as Third Decoration on Ceramic Surface ......... 399 Siti Noor Azila Noordin , Mohamad Rizal Salleh , Rusmadiah Anwar , and Oskar Hasdinor Hassan

Contents

xix

43 A Reference to Usability Inspection Methods ...................................... 407 Lin Chou Cheng and Muhizam Mustafa

44 From Subjectivity to Objective Evaluation: A Techno-rationalist Approach of Assessment Design for Art and Design Education .................................................... 421 Lin Chou Cheng

45 Correlation Between Behaviour and Design in Influencing Ablution Tub ................................................................... 431 Nor Haliza Johari , Muhamad Fairus Kamaruzaman , Oskar Hasdinor Hassan , and Rusmadiah Anwar

46 Enhancement on Visual Communication for Preschool Education Using Transmedia Approach ............................................... 437 Fazlina Jaafar , Farrah Hanani Ahmad Fauzi , and Wan Nor Raihan Wan Ramli

47 Acculturation of Peranakan Chinese into Malay Culture in Terengganu: Influence on the Development of Malaysian Modern Art ....................................................................... 447 Razis Izaura , Zalina Mohamad , and Alina Abdullah

48 The Potential of Photo Manipulation as Visualization Technique in Advertising Campaign ..................................................... 457 Fazlina Jaafar , Azian Mohd Zain , and Faiz Marzuqi Mustaffa

49 Developing Sarawak Motif Elements of Ventilation Pattern Through Ceramic Stoneware Materials .................................. 469 Mohd Fadhi Yakub , Verly Veto Vermol , Rusmadiah Anwar , and Oskar Hasdinor Hassan

50 Perception of Readers Toward the Crime Photographs from the Mainstream Malaysian Newspaper in Kuala Terengganu .............................................................................................. 477 Farihan Zahari and Mustaffa Halabi Azahari

51 Classification of Frieze Patterns in Malay Songket Textile ................. 491 Norwani Md. Nawawi, Norakmal Abdullah, Rafeah Legino, Mohd Firdaus Md. Khalid, Nani Hartina Ahmad, Ruzaika Omar Basaree, and Noor Hafi za Ismail

52 Mengkuang Pattern of Plaiting as an Aesthetic Design in Kedah ...................................................................................... 501 Noor Hafi za Ismail , Norwani Md. Nawawi , Salina Abdul Manan , Azni Hanim Hamzah , and Nurul Izza Abd. Aziz

Contents

xx

53 Social Media and Cyber Crime in Malaysia ......................................... 515 Azian Mohd Zain, Nur Ekmanita Saberi, Fazlina Jaafar, Farrah Hanani Ahmad Fauzi, Wan Nor Raihan Wan Ramli, and Farrah Aini Lugiman

54 Bamboo Modular System (BMS) for New Eco Architecture .............. 525 Zafuan Husri , Mohd Sabrizaa Abd. Rashid , Suzana Said , and Razali Kamisan

55 Investigating Feasibility of Mobile Learning (M-Learning) for History Lesson .......................................... 541 Nurwahida Faradila Taharim , Anitawati Mohd Lokman , Wan Abdul Rahim Wan Mohd Isa , and Nor Laila Md. Noor

56 An Overview of the Book Printing and Publishing Industry in Malaysia ............................................................................... 551 Shalida Mohd Rosnan , Siti Farhana Zakaria , and Muhammad Yusof Masod

57 The Use of Infographics as a Tool for Facilitating Learning ............... 559 Mohd Amin Mohd Noh , Wan Nur Khalisah Shamsudin , Anith Liyana Amin Nudin , Hoo Fang Jing , Shaffe Mohd Daud , Nik Narimah Nik Abdullah , and Mohd Fauzi Harun

58 Measuring Organisational Culture Performance: The Preliminary Model .......................................................................... 569 Nor Azlinda Mohamed Sabli and Siti Suhana Judi

59 To Innovate the Potential Use of Arc and Oxyacetylene Gas Welding Tools as an Alternative Technique to the Expensive Foundry Works in Creating Metal Casting Sculpture......................... 577 Mohd Razif Mohd Rathi , Mursyidah Zainal Abidin , and Zaidi Wasli

60 The Behavior Patterns Toward Printed Color Medium for Students with Hearing Disabilities ................................... 585 Farrah Hanani Ahmad Fauzi , Fazlina Jaafar , Wan Nor Raihan Wan Ramli , and Azian Mohd Zain

61 Vision 2020 Banknotes Revisited: A Semiotic Analysis of the Third Series of Malaysian Banknotes ......................... 595 Mohamed Razeef Abdul Razak , Azahar Harun , and Dzul Haimi Md. Zain

62 Symmetry in Malaysian Paintings: A Compositional Analysis ........... 603 Alina Abdullah , Nur Izaura Razis , and Sumardianshah Silah

63 Graphic Elements in the Portuguese Cartography of Malacca .......... 613 Wan Juliana Emeih Wahed , Mursyidah Zainal Abidin , and Wan Samiati Andriana Wan Mohd Daud

Contents

xxi

64 Preventing Childhood Obesity Through Poster Design ....................... 621 Hafi zah Rosli and Ruslan Abd. Rahim

65 Design of Prayer Room in Shopping Mall: A Feasibility Study ......... 631 Abu Bakar Abd. Hamid , Mohd Zafrullah Mohd Taib , Mohd Hanif Abdul Wahab , and Aida Alias

66 An Innovation of Traditional Malay Singgora Roof Tiles in Modern Architecture ........................................................ 641 Zulkarnian Hassan , Mohd Shahrol Hanafi Mohd Raffi e , and Siti Norlizaiha Harun

67 A Hybrid Model of Drawing: Pictorial Representation of Visuospatial Attention Through an Eye Tracking Research and Numerical Logic of Lines ............................................... 653 Shareefa Abdullah Al-Maqtari, Ruzaika Omar Basaree, and Rafeah Legino

68 Design as an Innovative Solution to Promote Impulsive Blood Donation Activity ........................................................ 667 Khairul Hazuwan Kamarudin , Natrina M. P. Toyong , and Anuar Sirat

69 Visual Art Approach to Promoting Malaysia’s Art and Cultural Heritage Overseas ............................................................ 675 Ruzaika Omar Basaree , Rafeah Legino , and Mohd Yusof Ahmad

70 A Framework of Empirical Study Through Design Practice for Industrial Ceramic Sanitary Ware Design ...................... 683 Rusmadiah Anwar , Shahriman Zainal Abidin , and Oskar Hasdinor Hassan

71 Symmetrical Motif Design in Malaysian Batik Sarong Patterns ........ 695 Rafeah Legino and David Forrest

72 Folding Paper Technique Incorporation in Plaster Modelling ........... 703 Verly Veto Vermol , Nurul Husnah Harun , Mohamad Rizal Salleh , Rusmadiah Anwar , and Oskar Hasdinor Hassan

Contents